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Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Your neighbor is a bit of a jerk, and he's known for cleverly deceiving people in his job as a salesperson. You have a yard sale where you sell a series of antique ceramics -- each one is labeled $25. Your neighbor walks over and offers you $20. You're not thrilled about it, but you accept. Two weeks later, you discover the ceramic is worth at least $5,000. You go back to your neighbor and offer to buy it back for the original $20. He says no and offers to sell it to you for $8,000. 

Can you sue your neighbor under the theory that the original contract (for $20 at the yard sale) was unfair, given the actual value of the item?

 
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