What are the external risks a company may face and how does Enterprise Risk Management help in mitigating them

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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What are the external risks a company may face and how does Enterprise Risk Management help in mitigating them?

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The term market risks refer to the probability of a market company making insufficient profits (or even losses) due, for example, to uncertainties: changes in tastes, shifting customer habits, accidents, intensified competition, changes in government policy, obsolescence, etc. Every business organization, while doing business, faces different elements of risk. Business risk implies uncertainty about profits or risk of loss, and events that could pose a risk in the future due to some unforeseen events that cause a business to fail.

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