1. Analyze the historical role of marketing in Financial Services organizations. Based on current trends, predict the potential future evolution of marketing within this sector. 2. Identify and analyze specific marketing strategies used by companies. Develop criteria by which you would assess the effectiveness of these strategies, taking into account their alignment with business goals.
1. Analyze the historical role of marketing in Financial Services organizations. Based on current trends, predict the potential future evolution of marketing within this sector. 2. Identify and analyze specific marketing strategies used by companies. Develop criteria by which you would assess the effectiveness of these strategies, taking into account their alignment with business goals.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. Analyze the historical role of marketing in Financial Services organizations. Based on
current trends, predict the potential future evolution of marketing within this sector.
2. Identify and analyze specific marketing strategies used by companies. Develop criteria by
which you would assess the effectiveness of these strategies, taking into account their
alignment with business goals.
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