You have been asked to teach the employees of a small start-up business how new ideas may be converted into viable business opportunities. In this activity, you will conduct your own preliminary research into ways in which new business ideas can be turned into opportunities. The differences between business ideas and opportunities; The characteristics of a viable business opportunity; Ways in which business ideas can be turned into viable business opportunities
You have been asked to teach the employees of a small start-up business how new ideas may be converted into viable business opportunities. In this activity, you will conduct your own preliminary research into ways in which new business ideas can be turned into opportunities. The differences between business ideas and opportunities; The characteristics of a viable business opportunity; Ways in which business ideas can be turned into viable business opportunities
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You have been asked to teach the employees of a small start-up business how new ideas may be converted into viable business opportunities.
In this activity, you will conduct your own preliminary research into ways in which new business ideas can be turned into opportunities.
-
- The differences between business ideas and opportunities;
- The characteristics of a viable business opportunity;
- Ways in which business ideas can be turned into viable business opportunities
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