Submit your completed graphic organizer(attached below) analyzing the Amanda Lang Conflict of Interest story. Task Steps: 1. To see the difference between the ways in which mainstream and alternative news media cover stories, have a look, under Content, at the links dealing with the Amanda Lang story. 2. Consider the following: Mainstream or Alternative: Is this a mainstream or alternative news source? How do you know? Appearance: How would you describe the appearance of the site? Formal? Informal? Text heavy? Lots of pictures? Does it contain any graphics such as diagrams or timelines? What inferences can you make about the content of the site based on its appearance? For example, if I saw a site that had lots of text and few pictures, I might infer that the site is more serious and formal. Tone: How would you describe the language used on the site? Formal? Informal? Does it contain any slang? Humour? Does it use first second person? Biased or slanted language? What does the author's attitude toward the subject matter appear to be? Advertisements: Do any ads appear on the site? If so what are they ads for? What inferences can you make about the intended audie of the site based on the ads? For example, if I saw an ad for a fast food chain, then I might assume the intended audience is a broad audience that's not particularly health-conscious. If there are no ads at all, I might wonder how the site makes money. Disclaimers or About sections: Does the site give you any disclaimers, disclosures, or "About" pages so you can find out about the writer/writers' background or affiliations. If so, what can you learn? Does it affect their credibility in a positive or negative way? 3. Finally, use the following attached organizer to analyze the ways in which the different news sites cover this story (In the graphic organizer provided, the first row has been filled out for you as an example). You will be using this organizer to help you complete the assignment for this activity.
Submit your completed graphic organizer(attached below) analyzing the Amanda Lang Conflict of Interest story. Task Steps: 1. To see the difference between the ways in which mainstream and alternative news media cover stories, have a look, under Content, at the links dealing with the Amanda Lang story. 2. Consider the following: Mainstream or Alternative: Is this a mainstream or alternative news source? How do you know? Appearance: How would you describe the appearance of the site? Formal? Informal? Text heavy? Lots of pictures? Does it contain any graphics such as diagrams or timelines? What inferences can you make about the content of the site based on its appearance? For example, if I saw a site that had lots of text and few pictures, I might infer that the site is more serious and formal. Tone: How would you describe the language used on the site? Formal? Informal? Does it contain any slang? Humour? Does it use first second person? Biased or slanted language? What does the author's attitude toward the subject matter appear to be? Advertisements: Do any ads appear on the site? If so what are they ads for? What inferences can you make about the intended audie of the site based on the ads? For example, if I saw an ad for a fast food chain, then I might assume the intended audience is a broad audience that's not particularly health-conscious. If there are no ads at all, I might wonder how the site makes money. Disclaimers or About sections: Does the site give you any disclaimers, disclosures, or "About" pages so you can find out about the writer/writers' background or affiliations. If so, what can you learn? Does it affect their credibility in a positive or negative way? 3. Finally, use the following attached organizer to analyze the ways in which the different news sites cover this story (In the graphic organizer provided, the first row has been filled out for you as an example). You will be using this organizer to help you complete the assignment for this activity.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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