What is the primary purpose of adaptation of a product or marketing campaign? A) to translate the product's name into a local language B) to create a product that will sell in multiple global markets without major changes C) to set a price that will cover the costs of shipping and tariffs to each country where the product will be sold D) to choose a single language spoken by a majority of potential buyers in each global market where the product will be sold E) to change the product to meet the needs and desires of a local culture or place
What is the primary purpose of adaptation of a product or marketing campaign? A) to translate the product's name into a local language B) to create a product that will sell in multiple global markets without major changes C) to set a price that will cover the costs of shipping and tariffs to each country where the product will be sold D) to choose a single language spoken by a majority of potential buyers in each global market where the product will be sold E) to change the product to meet the needs and desires of a local culture or place
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
What is the primary purpose of adaptation of a product or marketing campaign?
A) to translate the product's name into a local language
B) to create a product that will sell in multiple global markets without major changes
C) to set a price that will cover the costs of shipping and tariffs to each country where the product will be sold
D) to choose a single language spoken by a majority of potential buyers in each global market where the product will be sold
E) to change the product to meet the needs and desires of a local culture or place
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning