Questions Answers How often do you currently connect to your customers?   What kind of information do you receive about your customers’ needs?   How does information flow from the customer to you? For instance, does the information flow rely on the customer taking the initiative, or does the information flow happen in more a continuous and autonomous manner   How long does it take for a customer need to reach you?   How long does it take for you to react once you have a customer need?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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An exco member at First National Bank South Africa, In Private Banking 

 

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How often do you currently connect to your customers?

 

What kind of information do you receive about your customers’ needs?

 

How does information flow from the customer to you? For instance, does the information flow rely on the customer taking the initiative, or does the information flow happen in more a continuous and autonomous manner

 

How long does it take for a customer need to reach you?

 

How long does it take for you to react once you have a customer need?

 

What do you learn each time a customer connects to your firm? How are you integrating these episodic interactions into a single connected experience for your customers?

 
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Step 1: Introduction

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In the contemporary business environment, establishing connections with customers and gaining insights into their requirements is essential for achieving success. The frequency and approaches to customer engagement can significantly differ, contingent upon the nature of the business, the industry it operates in, and its customer demographics. In this discussion, we'll explore how businesses often engage with their customers, the types of information they collect, and the flow of information from customers to the organization.

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