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How a company can improve the quality and quantity of their marketing intelligence?

How a company can improve the quality and quantity of their marketing intelligence?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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How a company can improve the quality and quantity of their marketing
intelligence?
How does marketing intelligence help an organization to take their decisions?
Discuss with proper logic and example.

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