(1) What is your reaction when you feel as thoughyou’re being “sold to” by a company that is clearlymore interested in selling products than in meetingyour needs as an individual consumer? (2) Do youwant to have a “relationship” with any of thecompanies that you currently patronize as acustomer? Why or why not?

(1) What is your reaction when you feel as thoughyou’re being “sold to” by a company that is clearlymore interested in selling products than in meetingyour needs as an individual consumer? (2) Do youwant to have a “relationship” with any of thecompanies that you currently patronize as acustomer? Why or why not?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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