Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
. Does advertising influence or reflect a society’s
values?
Expert Solution
Step 1
The impact of advertisement has both positive and negatives effect on the society to a certain extent that depends on the content of the messages and how it resonates with the norms, values and culture of a particular society.
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