1 > 1 1 1 2 11 9 Only one case study per group needs to be submitted. Make sure everyone who participated has their name on the paper. The Starbucks case study is a great example of how social media plays a role in how we communicate and the consequences of real life playing out for millions to see around the world. This leaves little room for mistakes and requires quick action by those responsible. Unlike J&J, the situation at Starbucks unfolded as we watched on our computers, tablets and phones. The video is there for us to watch over and over again and draw conclusions based on what we think we see. After reading Chapter Five, the supplemental articles, listening to the interviews, and watching the videos, respond to the following in a two page paper. The paper should be double spaced, one inch margins, and should include a title page and reference page (not included in the two pages). Things to cover in the paper: Discuss the six components of business communication. (1) Discuss the purpose for communication. (2) Who was the audience that received the communication? (3) What was the message sent? (4) Who ultimately communicated the message to the audience? (5) What feedback did the company receive? and (6) What was the response to the feedback? Discuss the role society and business plays in the fact that two black men were asked to leave while we know of at least one woman (not a person of color) who also did not order but was not asked to leave the restaurant. How can business leaders change this reaction? All Starbucks' employees received diversity training following this incident. What are some potential benefits or outcomes from this training that you would hope to see applied in the consumer marketplace? Include a summary of your overall thoughts of the case.
1 > 1 1 1 2 11 9 Only one case study per group needs to be submitted. Make sure everyone who participated has their name on the paper. The Starbucks case study is a great example of how social media plays a role in how we communicate and the consequences of real life playing out for millions to see around the world. This leaves little room for mistakes and requires quick action by those responsible. Unlike J&J, the situation at Starbucks unfolded as we watched on our computers, tablets and phones. The video is there for us to watch over and over again and draw conclusions based on what we think we see. After reading Chapter Five, the supplemental articles, listening to the interviews, and watching the videos, respond to the following in a two page paper. The paper should be double spaced, one inch margins, and should include a title page and reference page (not included in the two pages). Things to cover in the paper: Discuss the six components of business communication. (1) Discuss the purpose for communication. (2) Who was the audience that received the communication? (3) What was the message sent? (4) Who ultimately communicated the message to the audience? (5) What feedback did the company receive? and (6) What was the response to the feedback? Discuss the role society and business plays in the fact that two black men were asked to leave while we know of at least one woman (not a person of color) who also did not order but was not asked to leave the restaurant. How can business leaders change this reaction? All Starbucks' employees received diversity training following this incident. What are some potential benefits or outcomes from this training that you would hope to see applied in the consumer marketplace? Include a summary of your overall thoughts of the case.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Only one case study per group needs to be submitted. Make sure everyone who participated has
their name on the paper.
The Starbucks case study is a great example of how social media plays a role in how we
communicate and the consequences of real life playing out for millions to see around the world.
This leaves little room for mistakes and requires quick action by those responsible. Unlike J&J, the
situation at Starbucks unfolded as we watched on our computers, tablets and phones. The video is
there for us to watch over and over again and draw conclusions based on what we think we see.
After reading Chapter Five, the supplemental articles, listening to the interviews, and watching the
videos, respond to the following in a two page paper. The paper should be double spaced, one inch
margins, and should include a title page and reference page (not included in the two pages).
Things
cover in the paper:
Discuss the six components of business communication. (1) Discuss the purpose for
communication. (2) Who was the audience that received the communication? (3) What was the
message sent? (4) Who ultimately communicated the message to the audience? (5) What feedback
did the company receive? and (6) What was the response to the feedback?
1
Discuss the role society and business plays in the fact that two black men were asked to leave while
we know of at least one woman (not a person of color) who also did not order but was not asked to
leave the restaurant. How can business leaders change this reaction?
1
2
All Starbucks' employees received diversity training following this incident. What are some potential
benefits or outcomes from this training that you would hope to see applied in the consumer
11
marketplace?
Include a summary of your overall thoughts of the case.
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