See the below integrated marketing communication. Which one of the goals from the AIDA model is this communication attempting to accomplish? (Highlight one answer) AwarenessInterestDesireActionExplain your answer: 12) See the below integrated marketing communication. Which one of the goals from the AIDAmodel is this communication attempting to accomplish? (Highlight one answer)New Arrival-Jackery Explorer 2000SolarPeakBig Capacity &High Wattage InverterBuilt-inTechnologyAC AdapterJackerya. Awarenessb. Interestc. Desired. Action

The correct answer is awareness.

Answered: See the below integrated marketing…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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See the below integrated marketing communication. Which one of the goals from the AIDA model is this communication attempting to accomplish? (Highlight one answer)

Awareness
Interest
Desire
Action

Explain your answer:

12) See the below integrated marketing communication. Which one of the goals from the AIDA
model is this communication attempting to accomplish? (Highlight one answer)
New Arrival-Jackery Explorer 2000
SolarPeak
Big Capacity &
High Wattage Inverter
Built-in
Technology
AC Adapter
Jackery
a. Awareness
b. Interest
c. Desire
d. Action

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