Explain to the management of T&M Bakery’s how Social Media has changed traditional business models. Tom and Mary have been running their bakery T & M Bakery successfully in Rosebank for the last20 years and had stable growth year on year. However the past 2 years have not been easy as thebakery recorded a loss for the very first time last year and is set to meet a similar fate by end ofthis financial year as well. Both business owners can only attribute the loss to low sales volumesthey have been experiencing, as both walk in and call in customer numbers have drasticallydecreased since June last year. Tom who is responsible for marketing knows that the market haschanged and knows that their current marketing techniques (flyers, pamphlets and localnewspaper ads) are not reaching the right audience and need to explore other avenues. Theyhave thus hired you as their Digital Marketing Manager to help take their bakery online and helpthem increase both online and offline sales within the next 12 months.

Digital marketing refers to as part of marketing where the use of the internet and electronic…

Answered: Explain to the management of T&M…

Business

Marketing

Explain to the management of T&M Bakery’s how Social Media has changed traditional business models.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Online Marketing

Online marketing refers to advertising the industry’s product to the customer by using the internet. It is a comprehensive marketing strategy that includes emails, social media posts, paid search engine software, and more. Companies have changed their traditional marketing strategies to adapt an ultimate guide to online marketing as the target audience gets younger. It allows them to reach a wider, more relevant audience at a lower business transaction cost than brick-and-mortar business activities.

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Explain to the management of T&M Bakery’s how Social Media has changed traditional business models.

Tom and Mary have been running their bakery T & M Bakery successfully in Rosebank for the last
20 years and had stable growth year on year. However the past 2 years have not been easy as the
bakery recorded a loss for the very first time last year and is set to meet a similar fate by end of
this financial year as well. Both business owners can only attribute the loss to low sales volumes
they have been experiencing, as both walk in and call in customer numbers have drastically
decreased since June last year. Tom who is responsible for marketing knows that the market has
changed and knows that their current marketing techniques (flyers, pamphlets and local
newspaper ads) are not reaching the right audience and need to explore other avenues. They
have thus hired you as their Digital Marketing Manager to help take their bakery online and help
them increase both online and offline sales within the next 12 months.

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