1) Brand elements should inherently be memorable and attention- getting and therefore facilitate recall or recognition. Select one: O a. Meaningfulness O b. Protectability O c. Memorability O d. Adaptability   2) Brand elements consists of ......... Select one: O a. Characters O b. slogans O c. All the options O d. Logos

Q: The objective of marketing communications is to enhance brand equity as a means of ____________.…

A: Marketing Communication is a type of concept which can be described as the utilization of different…

Q: Which one of the following most closely refers to an organization expanding its product line?

A: Out of the following the one which is most closely referred to an organization expanding its product…

Q: 92) The first firm to sell a new product category is referred to as a(n): a) Product pointer b)…

A: Product pointer is an incorrect term of marketing. Hence, option (a) is incorrect. Investors refer…

Q: Which of the following overall positioning approaches is Hugo Boss most likely to use?   A. The…

A: Positioning refers to to a strategic strategy of a company in which it decides how it will make its…

Q: Helping a customer understand why an offering is desirable infuses a value proposition with ________…

A: The answer is option C : possession utility

Q: “A great brand is a story, that’ s never completely told…” [Scott Bedbury] - Evaluate and comment…

A: Branding is a marketing strategy through which an organization produces a unique identity, name,…

Q: Brand Responses are largely determined by 2 factors:         A.  Slogans & Mantras B. Brand…

A: answer c Purchase Intentions & Likelihood to Recommend Fruitful brand reaction promoting…

Q: Brand awareness comprises of ____________. Select one: a. none of the answers supplied for this…

A: Brand Awareness Brand awareness in simple words can be explained by mentioning the extent to which…

Q: lain which appeal would you pick for the advertisement and which creative execution style ild you…

A: The advertising ways and means have evolved for the good with the focus moving to ease and…

Q: A company makes TVs, Washing machines, refrigerators ad microwave ovens. The length of this product…

A: Product line: Products in the product line will be serving the similar purpose which are produced…

Q: "Provide a soft landing" mean? a)Provide no help for the affected b)The value proposition for both…

A: In the early twentieth century, the concept of Soft Landing was coined. This strategy resulted in…

Q: In the stage of new product development, products undergo rigorous tests to make sure that they…

A: The correct answer is option d.

Q: The most significant factor influencing a buyer’s level of involvement is A. risk. B. cognitive

A: Risk is the most significant factor influencing a buyer's level of involvement. When a consumer is…

Q: reate a detailed and informative introduction abt "Personalization in Hospitality" - at least 1 page…

A: In the hotel sector, personalization has recently been a hot topic. Businesses in the hospitality…

Q: The company's products have an uncertain future and may withdraw in case?

A: The company’s product may have uncertainty due to various factors  But company may not withdraw due…

Q: One of the classic debates in the popular press is whether all buzz or word of mouth—positive and…

A: Branding campaigns can be referred to as campaigns that focus on increasing the brand awareness of a…

Q: 19. ______ play a major role in building brand equity, and range from corporate names or trademarks…

A: In organization products are introduced as per the requirements and needs of consumers. Every…

Q: [Lululemon] Lululemon is developing their strategy to strengthen their brand against their…

A: Lululemon wants to develop strategy to strengthen their brand and has developed a matrix based on…

Q: [Eraser] Pencil erasers that look like food products, such as an ice cream cone or hamburger, rose…

A: Product life cycle or PLC - It is the process through which a product goes on from its introduction…

Q: Can you identify the main difference between needs-satisfaction selling and consultative selling? a.…

A: Selling is the process of exchanging products and services for a fixed amount of money.

Q: "if the brand is a person, what would it's personality be?" , this information comes from the data…

A: Personality refers to the set of characteristics of an individual comprising feelings, behaviors,…

Q: 5   Which of the following represents an opportunity for generating a new product?   Select…

A: Each of the listed factors represents an opportunity for generating a new product because they…

Q: 13. Suha owns a beauty parlour which is very famous in her community for providing the latest…

A: The fatal Covid-19 pandemic has forced offices and workplaces to adopt survival strategies in the…

Q: What are some strategies to ensure the brand's (and/or the product) message stays on track with the…

A: In today's globalized world, businesses are more likely to talk to people all over the world. This…

Q: Which of the following description abo

A: Branding is the process of creating a strong, positive perception of your company and its products…

Q: 1) 3M, Hewlett-Packard, Lego, and other companies use the ________ to manage the innovation…

A: "Since you have posted a question with multiple sub-parts we will provide the solution only to the…

Q: 1a.If someone is looking in their own mind to think about their past experiences and what they…

A: Disclaimer - As per the Bartleby guidelines, only the 1st question can be answered. Please post the…

Q: 13.Which of the following groups is the ultimate judge of a product's utility? a. Competitors. b.…

A: In economics, utility refers to the total satisfaction derived from the consumption of a good or…

Q: meaning the ability to satisfy *********** customer needs. Choose product quality buyer response…

A: We need to choose from one of the options Ability to satisfy customer needs is the ability of any…

Q: i have an idea of an app what can i write under product mix ? - width - length - depth

A: Width: Number of Product Lines The amount of product lines your app will offer is determined by the…

Q: Concept testing Multiple Choice   takes place during the screening step of the new-product…

A: Before introducing a product , companies study customer acceptance of the product. This is called…

Q: Type the correct answer in the box. Spell all words correctly. Which step of selling includes…

A: Prospecting activity is a step included in the steps of selling.

Q: Excel Enterprises uses a website, online social networks, and print advertisements to promote its…

A: Integrated marketing communications takes a 360° approach in while marketing a firm's offering. The…

Q: A QR code on TV as a Superbowl ad was very creative. Many people the ad but not the brand. This is…

A: Advertisements are used by firms to promote their products, in a way that the advertisement will…

Q: Marketing is only about creating value for customers and that is why we do marketing. Select one: O…

A: 1. Marketing is only about creating value for customers and that's why we do marketing.  The above…

Q: Write a powerful one-sentence that is about online trolls, fake news, and online dangers. give at…

A: Nowadays as there in increase in the use of social media and more digital world , the fake news,…

Q: There are times when a list of “do not’s” are as powerful a guide as are do’s. Provide a list in the…

A: What Is Alpha?  Alpha (α) is a term utilized in contributing to portray a speculation methodology's…

Q: As the marketing manager of Truworths(clothing store) give a short explanation of how you would…

A: Truworths - It is a retailer of fashion apparel and related merchandise that offers perfumes,…

Q: 25) ---require setting and updating limits on how much of a particular product can be sold at a…

A: Option C is the correct answer.

Q: When a buyer is aware of new product, but does not have information about it. This is known as a.…

A: Introduction: The term Marketing refers to the societal process in which the buyer and the seller…

Q: Which one of the following is an ideal reason for scrambled merchandising? a. Impact of competition…

A: Scrambled merchandising enables retailers to sell fast-selling or highly profitable items, increase…

Q: Top of the brand pyramid is_____

A: A company that manufactures products and services with a special identity and attracts the target…

Q: The need for security , love and belonging are basic physical needs of human beings . Select one :…

A: 2.) False According to Maslow need of hierarchy theory need for food, water, sleep, and warmth are…

Q: Please do not give solution in image format thanku You are a marketing manager for a company that…

A: As a marketing manager for a company selling home decor products, leveraging Augmented Reality (AR)…

Q: What are the differences between inbound and outbound marketing? Which one is more important?  How…

A: Marketing is the practice of advertising and selling goods and services to consumers. It comprises…

Q: 21) For some ________, a simple description consisting of a word or picture might be sufficient. A)…

A: A product is an intangible service or tangible item that the market gets because it can satisfy a…

Market Research Methodology

Market research refers to employing strategies, collecting data, and studying the target audience of a product by an organization. Businesses analyze customer data to figure out consumer trends, improve product design, improve user experience, develop customer-centric marketing campaigns, generate high-quality leads, and boost conversion rates. Phone surveys, test marketing strategies, and focus groups can be used for marketing research.