. What information sources do you think studentson your campus use when acquiring the itemslisted below? Consider the various sourceslisted in Figure 15–4 in developing your answer.Do you think there will be individual differences?Why?a. Moviesb. Restaurantsc. Apartmentd. Computere. Fitness equipmentf. A charity contributiong. Dress clothesh. Smartphones
. What information sources do you think studentson your campus use when acquiring the itemslisted below? Consider the various sourceslisted in Figure 15–4 in developing your answer.Do you think there will be individual differences?Why?a. Moviesb. Restaurantsc. Apartmentd. Computere. Fitness equipmentf. A charity contributiong. Dress clothesh. Smartphones
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
. What information sources do you think students
on your campus use when acquiring the items
listed below? Consider the various sources
listed in Figure 15–4 in developing your answer.
Do you think there will be individual differences?
Why?
a. Movies
b. Restaurants
c. Apartment
d. Computer
e. Fitness equipment
f. A charity contribution
g. Dress clothes
h. Smartphones
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