Operations Management On The Grow is a nonprofit organization that sells durable, reliable, inexpensive laptop computers to entrepreneurs in developing countries who have participated in microlending programs to develop small businesses. The computers and installed software help the entrepreneurs manage the growth of their enterprises into larger businesses. Which segmentation approaches is the organization using to define its target population? A) Geographic and demographic B) Usage and lifestyle C)Demographic and lifestyle D) Demographic and usage

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Operations Management
On The Grow is a nonprofit organization that sells
durable, reliable, inexpensive laptop computers to
entrepreneurs in developing countries who have
participated in microlending programs to develop
small businesses. The computers and installed
software help the entrepreneurs manage the growth
of their enterprises into larger businesses. Which
segmentation approaches is the organization using to
define its target population?
A) Geographic and demographic
B) Usage and lifestyle
C)Demographic and lifestyle
D) Demographic and usage
Transcribed Image Text:Operations Management On The Grow is a nonprofit organization that sells durable, reliable, inexpensive laptop computers to entrepreneurs in developing countries who have participated in microlending programs to develop small businesses. The computers and installed software help the entrepreneurs manage the growth of their enterprises into larger businesses. Which segmentation approaches is the organization using to define its target population? A) Geographic and demographic B) Usage and lifestyle C)Demographic and lifestyle D) Demographic and usage
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