PSYCH:614 The 4Cs of Peacemaking Proposal

docx

School

University of Phoenix *

*We aren’t endorsed by this school

Course

614

Subject

Psychology

Date

Dec 6, 2023

Type

docx

Pages

Uploaded by AgentCloverRook114

1 The 4Cs of Peacemaking Te’a Richardson-Smith University of Phoenix PSYCH/614 Dr. Carlos M. Díaz-Lázaro November 27, 2023

2 The 4Cs of Peacemaking Overview I was approached by Nike to develop a training model in response to their recent public relations crisis that has had a negative impact on the company. Specifically, the training model will address Nike's PR crisis in 2019 when NBA player Zion Williamson's shoe ripped open during a game. The purpose of this proposal is to offer Nike advice and tips to overcome the negative impact of similar PR disasters in the future. The training model will focus on how certain elements of the 4Cs of peacemaking could help the company overcome negative publicity. Additionally, I will discuss how the concepts of social norms, reciprocity norms, and social responsibility norms could be used to assist with overcoming PR nightmares. The model will provide guidance on how to deal with and address conflict and controversial situations that may arise due to this type of crisis. The training model will thoroughly cover the 4Cs of peacemaking, which are contact, cooperation, communication, and conciliation (Myers & Twenge, 2021). It aims to equip Nike employees with the skills to handle such situations in the future effectively. By going through this training, Nike can become more proficient in dealing with these issues as they arise. The 4Cs of Peacemaking – RP Disaster Nike is a well-known American sportswear company that was founded in 1964 under the name Blue Ribbon Sports. As of the early 21st century, Nike has retail outlets and distributors in over 170 countries. The company's logo is a recognizable curved mark known as the "swoosh” ( Editors of Encyclopaedia, n.d.). According to Nike's website, their mission is “ to bring inspiration and innovation to every athlete in the world” , with the belief that if you have a body, you are an athlete (Nike, n.d.). In 2019, Zion Williamson sustained an injury during his final year of college basketball, when his Nike shoe tore apart less than a minute into the game. During the

3 game, Williamson fell and injured his knee when the blue rubber sole of his white shoe ripped open, causing his foot to come out of the shoe. He ended up in an awkward position and had to clutch the back of his right knee. Later on, he was diagnosed with a mild right knee sprain. Due to this incident, Nike's stock price dropped by a billion dollars in market value and the company was subjected to ridicule on social media (Ferris, 2019; CBS News, 2019). In situations where negative publicity has caused a public relations disaster, the 4Cs of peacemaking can be used to overcome it. Peacemaking involves utilizing nonviolent strategies to end conflicts and maintain peace. The 4Cs - contact, cooperation, communication, and conciliation - are crucial in this process. The amount of contact between conflicting parties can determine the success or failure of peacemaking efforts. Cooperation, on the other hand, means that a common threat or goal can override differences among people. Communication in peacemaking can take three forms: bargaining, mediation, and arbitration. Conflicting parties can bargain with each other directly or ask a third party to mediate by making suggestions and facilitating negotiations. Effective communication is crucial when dealing with negative publicity. It is essential to communicate transparently and promptly with all stakeholders, including customers, employees, investors, and the public. Companies should take a proactive approach in acknowledging their mistakes, describing the measures they will take to address them, and emphasizing their commitment to improvement. In addition, using a range of communication channels, such as social media, press releases, and direct interactions, can help shape a positive narrative. They can also opt for arbitration, whereby a third party studies the issues and imposes a settlement. Conciliation, on the other hand, is a strategy used to de-escalate international tensions. High levels of suspicion and tension can make communication and

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

4 resolution difficult. Parties may resort to threats, coercion, or retaliation, which tend to escalate conflicts. (Myers & Twenge, 2021). Social norms, reciprocity norms, and social responsibility norms can guide behavior and enhance outcomes. Social norms refer to the unspoken rules that govern the conduct of individuals in a society or community. These norms define what is considered appropriate or inappropriate in different situations. By understanding the social norms of your organization, you can adjust your behavior and actions accordingly to fit in and avoid any negative consequences. In this particular scenario, it was crucial to take proactive measures to ensure that the company had control of the narrative and could shape the story or situation as desired. Reciprocity norms refer to the expectations that people hold, which dictate that they should help rather than hurt those who have helped them (Myers & Twenge, 2021). In simpler terms, the reciprocity norm implies that when someone does something for us, we have an inherent desire to return the favor. Understanding this norm can be beneficial for a company as it can be used to offer help and support, thereby building trust, rapport, and a sense of community. This can prove to be especially useful when faced with challenging situations. Social responsibility norms are the expectations that people will assist those in need (Myers & Twenge, 2021). The social responsibility norm suggests that individuals must act in the best interest of the community or society as a whole. By understanding this norm, you can assume a leadership role and encourage others to follow suit. This can be instrumental in overcoming challenges that require collective effort, such as tackling a complex problem or achieving a common goal. Conclusion The 4Cs of peacemaking are a set of principles that can guide individuals and organizations in fostering harmony and resolving conflicts in various contexts. These principles

5 include communication, cooperation, compromise, and commitment. By focusing on these four elements, people can proactively work towards peaceful resolutions. Effective communication is key to understanding and empathy, while cooperation encourages collaboration and collective problem-solving. The willingness to compromise promotes mutual satisfaction and ensures a fair outcome, while commitment ensures the sustainability and longevity of the peace achieved. Embracing the 4Cs of peacemaking empowers individuals and communities to create a more harmonious and tolerant world, allowing for growth, progress, and a brighter future for all.

6 References CBS News. (2019). Zion Williamson injury wearing Nike shoe rips through business of basketball . https://www.cbsnews.com/news/zion-williamson-injury-in-nike-shoe-rips- through-the-business-of-basketball/ Editors of Encyclopaedia. (2023). Nike, Inc . https://www.britannica.com/topic/Nike-Inc Ferris, R. (2019). Duke player Zion Williamson injured when Nike shoe blows apart during game . CNBC. https://www.cnbc.com/2019/02/21/duke-player-zion-williamson-injured- when-nike-shoe-blows-apart-in-game.html Nike. (n.d.). What is Nike's Mission? https://www.nike.com/help/a/nikeinc-mission

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

Related Documents

PSY 211 Project Two Template.docx

PSY 211 Module Eight Activity Template.docx

Sensory Report.pdf

NAVNEET MAM ASSIGNMENT 3.docx

Behavior Contract FBA.BIP.docx

Early Childhood .docx

Ash Nov. 1.docx

jalynnn assignnnnnmmm.pdf

final quiz.docx

Milestone Two Draft of Observation and Benefits and Limitation.docx

MIlestone Three Draft of Conclusions Recomendations and Reflection.docx

Final Project Milestone One .docx

Recommended textbooks for you

Ciccarelli: Psychology_5 (5th Edition)

Psychology

ISBN:9780134477961

Author:Saundra K. Ciccarelli, J. Noland White

Publisher:PEARSON

Cognitive Psychology

Psychology

ISBN:9781337408271

Author:Goldstein, E. Bruce.

Publisher:Cengage Learning,

Introduction to Psychology: Gateways to Mind and ...

Psychology

ISBN:9781337565691

Author:Dennis Coon, John O. Mitterer, Tanya S. Martini

Publisher:Cengage Learning

Psychology in Your Life (Second Edition)

Psychology

ISBN:9780393265156

Author:Sarah Grison, Michael Gazzaniga

Publisher:W. W. Norton & Company

Cognitive Psychology: Connecting Mind, Research a...

Psychology

ISBN:9781285763880

Author:E. Bruce Goldstein

Publisher:Cengage Learning

Theories of Personality (MindTap Course List)

Psychology

ISBN:9781305652958

Author:Duane P. Schultz, Sydney Ellen Schultz

Publisher:Cengage Learning

SEE MORE TEXTBOOKS

Recommended textbooks for you

Ciccarelli: Psychology_5 (5th Edition)
Psychology
ISBN:9780134477961
Author:Saundra K. Ciccarelli, J. Noland White
Publisher:PEARSON
Cognitive Psychology
Psychology
ISBN:9781337408271
Author:Goldstein, E. Bruce.
Publisher:Cengage Learning,
Introduction to Psychology: Gateways to Mind and ...
Psychology
ISBN:9781337565691
Author:Dennis Coon, John O. Mitterer, Tanya S. Martini
Publisher:Cengage Learning
Psychology in Your Life (Second Edition)
Psychology
ISBN:9780393265156
Author:Sarah Grison, Michael Gazzaniga
Publisher:W. W. Norton & Company
Cognitive Psychology: Connecting Mind, Research a...
Psychology
ISBN:9781285763880
Author:E. Bruce Goldstein
Publisher:Cengage Learning
Theories of Personality (MindTap Course List)
Psychology
ISBN:9781305652958
Author:Duane P. Schultz, Sydney Ellen Schultz
Publisher:Cengage Learning