Group Assignment #2 Perceptual Map Exercise part 2

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Baruch College, CUNY *

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Course

3000

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Psychology

Date

Oct 30, 2023

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pdf

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4

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Perceptual Map Exercise To be Presented by Groups 3 and 4
Group Assignment Details • BOTH Group 3 and 4 will prepare answers to ALL 6 questions. Group 3 and 4 will present the assignment in class as follows: • Group 3: – Q. Describe and Explain what a Perceptual Map is to the class – Q. Draw Perceptual Map for the Chocolates as explained in Assignment – Present and discuss answers to Question 1 • Group 4: – Present Questions 2 to 6. Make changes in Perceptual Map on the basis on questions. Each group should take no more than 5 minutes to answer the assignment questions
High Price Low Price High Quality Low Quality Place the Products and the target market ideal points in the 16 quadrants below
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Answer the Following Questions 1. Which Product is farthest from an ideal position? 2. For Genevieve chocolates to reach consumers in Target Market 2, it would have to be perceived as… 3. For Genevieve chocolates to reach consumers in Target Market 3, it would have to be perceived as…. 4. If Royal Squares were repositioned as a low priced chocolate, what market would it be closest to? 5. Which product is the closest competition for Genevieve Chocolates? 6. Which product would benefit most from repositioning?

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