assessment 4004

Pls choose right answers  no need explanation

Business Administration

Degree Assignment January-June Botswana Open University Special/ Supplementary Structured Timec BMK722-Principles of Marketing SECTION A MULTIPLE CHOICE QUESTIONS Answer ALL questions. Each question carries ONE (1) mark. Choose the best answer from the given alternatives. [10 MARKS 1. The consumer buying decision process follows 5 stages in the following sequence A. Need recognition; evaluation of the alternatives; information search; purchase decision; and post-purchase behaviour. B. Need recognition; information search; evaluation of alternative; purchase decision; and post purchase behaviour C. Post-purchase behaviour; need recognition; information search; evaluation of alternative; and purchase D. Post-purchase behaviour; information search; need recognition; evaluation of alternatives; and purchase decision 2. The following are the characteristics of a service except_ A. Distributability B. Variability C. Perishability D.) Inseparability 3. A cost leadership strategy calls for the…

Student Portal | Main BUS-660 Topic 1 DQ 1 /ilm/takeAssignment/takeAssignmentMain.do?invoker=&takeAssignmentSessionLocator=&inprogress=false eBook X X State of Nature Decision Alternative Strong Demand S₁ Weak Demand S₂ Small complex, d₁ 7 6 Medium complex, d₂ 12 6 Large complex, d3 19 -9 CengageNOWv2 | Online teachin X MindTap-Cengage Learning Problem 4-11 (Algorithmic) Following is the payoff table for the Pittsburgh Development Corporation (PDC) Condominium Project. Amounts are in millions of dollars. x + A million, the large complex remains the best decision. 30 G Suppose PDC is optimistic about the potential for the luxury high-rise condominium complex and that this optimism leads to an initial subjective probability assessment of 0.8 that demand will be strong (S₁) and a corresponding probability of 0.2 that demand will be weak (S₂). Assume the decision alternative to build the large condominium complex was found to be optimal using the expected value approach. Also, a…

Q2.                                                                               (500-550 Words) Explain the concept of New Product development process and how does a marketer use it for a successful product launch? Explain it with the help of how you can launch a product or service into the market following the steps

Initiative: Implementing Product Inspection and Consumer Engagement Based on the above initiatives created for a company working toward B corp certification and to help strengthen the corporation's commitment to people, planet and profit:  1)Recommend an operational management strategy or technique (e.g., project management, lean manufacturing, or Six Sigma) that is appropriate to implement for each selected initiative, and explain why. 2)Define the requirements for the successful implantation of each selected initiative as well as the scope of each. Describe how changes to the requirements and scope would impact timelines, budget, and risk. 3)Explain the key internal and external stakeholders who would be involved in planning and implementing each selected initiative, as well as why each identified stakeholder is needed to successfully implement the initiatives.

DORATHY RAYMOND ISAFE MLO Test-National Component with Unform State Content) Session 1- Question 7 of 120 (r answered Under SAFE Act regulations, which of the following statements is true? D Loan processors and originators have to be licensed as mortgage loan originators (MLOS). Loan processors and underwriters have to be licensed as MLOS. Loan processors and underwriters who are not employed by a bank (depository institution) have to be licensed as MLOS. A loan processor or underwriter who is an employee of a licensed mortgage lender and who operates under the supervision of a licensed MLO is not requires be licensed as an MLO.

Q1   Name four categories of management information and tell what distinguishes them What does the granularity of a model refer to? SNMP MIBs use a hierarchical naming structure very similar to the structure many operating systems use to name files and folders. In which way is the object identifier tree of SNMP MIBs different from a naming tree for a file system?   Q2   Is it possible to support polling-based alarm management? If so, why is alarm management generally event based?   Name three techniques that can be used to make events reliable.   What are the fundamental interaction patterns between the management agents?

Q3. A reporting process can increase the number of non-actionable reports? True or false?

Q.9 Write a cover letter for your questionnaire on your research topic? Q.10 For your chosen research topic, how will you administer the questionnaire through telephone? Also mention the advantages and disadvantages of it.

A marketing manager wants to know if the sales of the company will increase if he increases the advertising budget. Here, the manager would like to know the nature of the relationship that may be established between advertising and sales by testing the hypothesis: “If advertising is increased, then sales will also go up.” question : Suggest research design for this study.

Required: Create a Competitive Analysis for Hersheys Company Noted: details in the photo attached

Seven Essential Elements of An Effective Compliance Program include: Question 21 options:   A-Establishing Compliance Standards of Conduct and Procedures   B-Overall Compliance Program Oversight   C-Due Care in Delegation of Authority   D-Monitoring and Auditing Systems   E-All of the Above

Part 4 Independent Challenge 2 1. Get ready Help Sage Realty Services find a solution to a problem. Complete the following steps. Figure 4-17 (duplicated below) shows the ideas for how to try the solution of improving customer service and increasing referrals for six months. FIGURE 4-17 Survey customers Sponsor event for home buyers Send links or DVDs of virtual tours Update contact management software Do in three stages: March 1-15, May 1-15, and September 1-15 Organize follow-up social events with recent customers 2. Now you try In the following space, identify the objectives and tasks for putting the solution into practice, based on the details shown in Figure 4-17. In the following table, organize the tasks into an action plan based on the following table: Sage Realty needs to improve customer service Better customer service will increase referrals (and sales), xxx Overall budget is $800 Survey customers ($75 for online survey, plus $125 for phone calls) Barbara Norman can do…

Q1: a. You are a business owner, and you use More-for-More positioning. What is your business? How do you implement More-for-More positioning? (I need practical example; not theoretical definitions) b. You are a business owner, and you use More-for-Less positioning. What is your business? How do you implement More-for-Less positioning? Is it sustainable in the long run? Why or why not?   Q2: You are a car manufacturer owner. Give your car a special brand name. Plot a Positioning Map to show the position of your car, relative to Volvo, Mercedes, BMW, Toyota, Nissan, and Hyundai, on two dimensions: the vertical dimension is for price and the horizontal dimension is for safety. Don’t forget to depict the market share size of your brand and the other brands on the map.

QUESTION 37 Which is identified as the foundation for the marketing plan? a. Target market segmentation b. Value proposition development c. Market research d. Market plan development   Why are failure rates for new products debatable? a. Failure rates are high b. Failure rate has a defined inclusive definition c. The market is always changing d. Failure rate is not clearly defined

BSBI 516 Activities 5 Updated (1) [Compatibility Mode] - Word mrs.alansari91@gm Layout References Mailings Review View Q Tell me what you want to do Help 18 A A Aa v 21 T AaBbCcDd AaBbCcI AaBbCcI AaBbCcI AaBb X, x aby . A 1 Caption2 1 Normal T Referenc. No Spacing 1 Table Font Paragraph Styles uine, and you may be a victim of software counterfeiting. Avoid interruption and keep your files safe with genuine Office today. ACTIVITY 1 Get genuine Office EXPLORING MARKETS AND MARKETING Exercise I SIMPLE RECALL 1. This is the statement of the actions a business will take in order to achieve its marketing objectives 2. This is another term for marketing variables. This refers to tangible or intangible goods which are intended 3. for satisfying people's needs and wants. 4. This type of goods is directly consumed by people. This type of goods is produced for other businesses to use. 5. 6. This is a process of qualifying competitiveness, development and uniqueness of products against…

Q3: Suppose you work for a Logistics company as an HR Manager. The female employees in your company has been facing discrimination in terms of pay raise, field visits and promotions. In this regard, complaints are lodged by them to the HR department for fair treatment. Your CEO is concerned about this issue and he has asked you to conduct a research study to find out the causes of discriminatory practices at the workplace. You believe qualitative research to be the suitable type of research for this study. Plan a qualitative study to investigate discriminatory practices against women in your company and provide the following with proper rationale:   Research design Research question (at least 1 main and 2 sub questions) Three themes for your literature review  References (at least five relevant papers)

The manager of a bulk foods establishment sells a trail mix for $9 per pound and premium cashews for $14 per pound. The manager wishes to make an 200​-pound trail mix-cashew mixture that will sell for $11 per pound. How many pounds of each should be​ used?     Question content area bottom Part 1   A. 80 lb of trail mix 120 lb of cashews   B. 100 lb of trail mix 100 lb of cashews   C. 140 lb of trail mix 60 lb of cashews   D. 120 lb of trail mix 80 lb of cashews

Section 2: Brand Performance Table 1: Brand Performance Metrics Share of Sole Loyalty (%) Market Average Purchase Category Buying Rate Penetration Category Requirements (%) Brand Share (%) (%) Frequency Twinings 32 71 3.1 6.3 45 16 Nerada 23 62 3.0 6.8 38 11 Lipton 19 43 2.8 7.2 29 7 Tetley 15 32 2.8 7.6 21 3 Bushells 17 2.5 8.2 18 1 Pukka 8 2.0 9.8 13 Average 100 39 2.7 7.7 27 6 2. Table 1 shows the brand performance metrics over a 6 month time period. Are there any patterns evident between the brand performance measures in Table 1? Describe the patterns and differences that you see between the competing brands, and specifically for Lipton. (500 words approx.)