Market Share (%) Average Purchase Frequency Category Buying Rate Share of Category Requirements (%) Sole Loyalty (%) Penetration Brand (%) Twinings 32 71 3.1 6.3 45 16 Nerada 23 62 3.0 6.8 38 11 Lipton 19 43 2.8 7.2 29 7 Tetley 15 32 2.8 7.6 21 3 Bushells 17 2.5 8.2 18 1 Pukka 8 2.0 9.8 13 Average 100 39 2.7 7.7 27 6.
Market Share (%) Average Purchase Frequency Category Buying Rate Share of Category Requirements (%) Sole Loyalty (%) Penetration Brand (%) Twinings 32 71 3.1 6.3 45 16 Nerada 23 62 3.0 6.8 38 11 Lipton 19 43 2.8 7.2 29 7 Tetley 15 32 2.8 7.6 21 3 Bushells 17 2.5 8.2 18 1 Pukka 8 2.0 9.8 13 Average 100 39 2.7 7.7 27 6.
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Transcribed Image Text:Section 2: Brand Performance
Table 1: Brand Performance Metrics
Share of
Sole
Loyalty
(%)
Market
Average
Purchase
Category
Buying
Rate
Penetration
Category
Requirements
(%)
Brand
Share
(%)
(%)
Frequency
Twinings
32
71
3.1
6.3
45
16
Nerada
23
62
3.0
6.8
38
11
Lipton
19
43
2.8
7.2
29
7
Tetley
15
32
2.8
7.6
21
3
Bushells
17
2.5
8.2
18
1
Pukka
8
2.0
9.8
13
Average
100
39
2.7
7.7
27
6
2. Table 1 shows the brand performance metrics over a 6 month time period. Are
there any patterns evident between the brand performance measures in Table 1?
Describe the patterns and differences that you see between the competing
brands, and specifically for Lipton.
(500 words approx.)
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