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Part 4 Independent Challenge 2 1. Get ready Help Sage Realty Services find a solution to a problem. Complete the following steps. Figure 4-17 (duplicated below) shows the ideas for how to try the solution of improving customer service and increasing referrals for six months. FIGURE 4-17 Survey customers Sponsor event for home buyers Send links or DVDs of virtual tours Update contact management software Do in three stages: March 1-15, May 1-15, and September 1-15 Organize follow-up social events with recent customers 2. Now you try In the following space, identify the objectives and tasks for putting the solution into practice, based on the details shown in Figure 4-17. In the following table, organize the tasks into an action plan based on the following table: Sage Realty needs to improve customer service Better customer service will increase referrals (and sales), xxx Overall budget is $800 Survey customers ($75 for online survey, plus $125 for phone calls) Barbara Norman can do online survey for 5 hours and phone calls for 8 hours/week Send links or DVDs of virtual tours ($100 for DVDs, $20/week postage)-all agents can do this for 2 hrs/week** Ar Do in three stages: March 1-15, May 1-15, and September 1-15 Sponsor event for home buyers ($200 plus $50 for invitations)- Carla Marcus, 6 hours Update contact management software ($100 for upgrade)- Frank Conti, 1 hour plus 2 hours training Follow-up social events with recent customers ($25/week)→ all agents for 2 hrs/week

Part 4 Independent Challenge 2 1. Get ready Help Sage Realty Services find a solution to a problem. Complete the following steps. Figure 4-17 (duplicated below) shows the ideas for how to try the solution of improving customer service and increasing referrals for six months. FIGURE 4-17 Survey customers Sponsor event for home buyers Send links or DVDs of virtual tours Update contact management software Do in three stages: March 1-15, May 1-15, and September 1-15 Organize follow-up social events with recent customers 2. Now you try In the following space, identify the objectives and tasks for putting the solution into practice, based on the details shown in Figure 4-17. In the following table, organize the tasks into an action plan based on the following table: Sage Realty needs to improve customer service Better customer service will increase referrals (and sales), xxx Overall budget is $800 Survey customers ($75 for online survey, plus $125 for phone calls) Barbara Norman can do online survey for 5 hours and phone calls for 8 hours/week Send links or DVDs of virtual tours ($100 for DVDs, $20/week postage)-all agents can do this for 2 hrs/week** Ar Do in three stages: March 1-15, May 1-15, and September 1-15 Sponsor event for home buyers ($200 plus $50 for invitations)- Carla Marcus, 6 hours Update contact management software ($100 for upgrade)- Frank Conti, 1 hour plus 2 hours training Follow-up social events with recent customers ($25/week)→ all agents for 2 hrs/week

Marketing
Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 11DRQ
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Part 4 Independent Challenge 2 1. Get ready Help Sage Realty Services find a solution to a problem. Complete the following steps. Figure 4-17 (duplicated below) shows the ideas for how to try the solution of improving customer service and increasing referrals for six months. FIGURE 4-17 Survey customers Sponsor event for home buyers Send links or DVDs of virtual tours Update contact management software Do in three stages: March 1-15, May 1-15, and September 1-15 Organize follow-up social events with recent customers 2. Now you try In the following space, identify the objectives and tasks for putting the solution into practice, based on the details shown in Figure 4-17. In the following table, organize the tasks into an action plan based on the following table: Sage Realty needs to improve customer service Better customer service will increase referrals (and sales), xxx Overall budget is $800 Survey customers ($75 for online survey, plus $125 for phone calls) Barbara Norman can do online survey for 5 hours and phone calls for 8 hours/week Send links or DVDs of virtual tours ($100 for DVDs, $20/week postage)-all agents can do this for 2 hrs/week** Ar Do in three stages: March 1-15, May 1-15, and September 1-15 Sponsor event for home buyers ($200 plus $50 for invitations)- Carla Marcus, 6 hours Update contact management software ($100 for upgrade)- Frank Conti, 1 hour plus 2 hours training Follow-up social events with recent customers ($25/week)→ all agents for 2 hrs/week
Transcribed Image Text:Part 4 Independent Challenge 2 1. Get ready Help Sage Realty Services find a solution to a problem. Complete the following steps. Figure 4-17 (duplicated below) shows the ideas for how to try the solution of improving customer service and increasing referrals for six months. FIGURE 4-17 Survey customers Sponsor event for home buyers Send links or DVDs of virtual tours Update contact management software Do in three stages: March 1-15, May 1-15, and September 1-15 Organize follow-up social events with recent customers 2. Now you try In the following space, identify the objectives and tasks for putting the solution into practice, based on the details shown in Figure 4-17. In the following table, organize the tasks into an action plan based on the following table: Sage Realty needs to improve customer service Better customer service will increase referrals (and sales), xxx Overall budget is $800 Survey customers ($75 for online survey, plus $125 for phone calls) Barbara Norman can do online survey for 5 hours and phone calls for 8 hours/week Send links or DVDs of virtual tours ($100 for DVDs, $20/week postage)-all agents can do this for 2 hrs/week** Ar Do in three stages: March 1-15, May 1-15, and September 1-15 Sponsor event for home buyers ($200 plus $50 for invitations)- Carla Marcus, 6 hours Update contact management software ($100 for upgrade)- Frank Conti, 1 hour plus 2 hours training Follow-up social events with recent customers ($25/week)→ all agents for 2 hrs/week
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