QUESTION 37 Which is identified as the foundation for the marketing plan? a. Target market segmentation b. Value proposition development c. Market research d. Market plan development
Breakeven Analysis
Break Even Analysis is a term used in business, cost accounting and economics. It refers to a point where the total cost incurred becomes equal to the total revenue earned. Break Even Analysis determines the number of units to be sold to earn the revenue required to cover the total costs. Total cost is a sum total of fixed and variable costs.
Process analysis
The term process analysis can be defined as breakdown of production process into different phases that converts inputs into output. A series of routine activities are incorporated using organizational resources with a view to achieve operational excellence.
QUESTION 37
Which is identified as the foundation for the marketing plan?
a.
Target market segmentation
b.
Value proposition development
c.
d.
Market plan development
Why are failure rates for new products debatable?
a.
Failure rates are high
b.
Failure rate has a defined inclusive definition
c.
The market is always changing
d.
Failure rate is not clearly defined
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