MGT 103 Assignment 1

* Hame Gradebook Week 1 actice Asignmet-x O ttps//appmyeducator.com/counelactivity.t/1844/270721506109441/ Which of the following is A curent trend in consumer behavior Decreased customer need for accessing information prior to a purchase OIncreased consumer reluctance to share data with businesses they interact with O Availablity of premium options for devoted and loyal customers of a business The need to create a seamless user experience on an easy to-use company website Which of the folloving describes the form of data Kantar may present to marketers? Ut providesa qualitative and quantitative segmentation opproach that oncovers the functional, sociall and emotional drivers of consumer behvior within a given market. Ditves companies a major presence on social networking sites as this alows them to interact with their current and potensal consumers in new ways On stresses the subjective meaning of the consume's individual expertience and the idea that any behavior is subject to mutple…

Which one of Cook and Campbell's (1979) four big validities best addresses potential confounds in a study? a) external b) internal c) construct d) statistical

Student Performance Results Pre- Post- Pre- Post- Student ID LG1 (%) LG1 (%) LG2 (%) LG2 (%) Pre- Assessment Assessment Assessment Assessment Assessment Assessment LG3 (%) 1 70 85 75 80 90 80 098 Post- LG3 (%) 85 2 75 90 90 80 85 75 90 96 3 80 85 75 1 90 70 85 4 75 90 70 85 75 00 90 5 70 85 75 90 90 6 75 50 00 80 95 85 90 80 85 75 90 7 80 85 75 90 90 70 85 8 75 90 70 85 75 90 9 70 85 75 90 80 85 10 ° 75 55 90 80 85 75 90 11 80 85 75 90 00 12 75 90 20 70 70 85 85 75 90 13 70 85 75 90 80 85 55 14 75 90 80 85 75 90 15 80 85 75 90 70 85 16 75 90 70 85 75 90 17 70 85 75 90 80 85

identify dependent and independent variables in this statement "We asked first 600 and then 1000 customers to think of a brand/product/service they loved and they disliked. We then asked them to write a divorce letter to the disliked brand and a love letter to the brand they admired, and to score these two brands on a scale from 1 to 10. In this way, we had a benchmark for the perception of the loved and the disliked brands."

O Login S Schoology O Werekoze by Sociel Mula V Deshboard |Kha hayscisd. schoology.com/common assessmont-delivery/start/56003126912aclion-oaresume&subm sionld=747 O Lehman Bookmarks G Image result for fan.. G Image result for fan. S Aware Q3: Internal Ballistics INDIVIDUAL v characteristics are those that help narrow down to a specific individual/item. DELL

touch 46ll a 0166% D 8:04 Prior to 2004, Nokia launched different cell phone products in different countries at different times. Nokia also used several advertising images and messages in those countries. Which approach Nokia was using? * Product extension-communications adaptation Product-communication adaptation Product-communications extension Product adaptation- communications extension Dry soup mixes that have long been popular in Europe are marketed as sauces or dips in the U.S. This is an example of the strategy.* Product-communications extension Dual adaptation Product extension-communications adaptation Product invention

Case Discussion Questions -What features matter to customers, and which do not? -What would the optimal wearable look like? -Are you worried at all about the sample—are customers who visit the retailer representative of those who might purchase online? -If you were to cluster the customers first, and then run a separate conjoint on each cluster, do you think the results would vary? Could the company create different wearables to satisfy multiple segments? -What features do you wish the company had included that might appeal to customers more?

Q3: How would you interpret the given output? Variable Cronbach's Alpha Brand Image Brand Loyalty Brand Awareness Brand Equity Brand Image 0.891 0.879       Brand Loyalty 0.809 0.405 0.949     Brand Awareness 0.836 0.210 0.183 0.878   Brand Equity 0.952 0.145 0.360 0.198 0.872

Which option is correct please

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MHG LLC is a perfumes company. it has 8 different brands, each brand has a different quality. However, in each brand, there are a variety of scents with same quality. what type of differentiation MHG exercise? please explain? and graph if possible.

2. You have been put in-charge of a marketing unit for a Car Manufacturing Company (Proton). Use the Multi-attribute model to perform comparison on different attributes of the product against its competitors.       Attributes Importance Proton-SAGA Honda - CITY Toyota - Yaris Comfort         Value for money         Styling         Road-Safety         Drive         Engine         Durability         Maintenance       2. You have been put in-charge of a marketing unit for a Car Manufacturing Company (Proton). Use the Multi-attribute model to perform comparison on different attributes of the product against its competitors.       Attributes Importance Proton-SAGA Honda - CITY Toyota - Yaris Comfort         Value for money         Styling         Road-Safety         Drive         Engine         Durability         Maintenance           Also explain how you can utilize this data to change consumers’ attitude towards the brand?   Also explain how you can utilize this data to change consumers’…

Figure 1 shows the general discriminatory test for health status prediction. "Perfect test cut-off True negative; TN (specificity) True positive; TP (sensitivity) False negative (FN) False positive (FP) Healthy Sick (a) Test cut-off Moving cut-off to left reduces false negatives (higher specificity) at cost of reduced sensitivity Moving cut-off to right reduces false positives (higher sensitivity) at cost of reduced specificity TN TP FN FP Healthy Sick (b) Figure 1. The Discriminatory Test with (a) A Good Discrimination Test Cut-off, and (b) A Bad Discrimination Test Cut-off i. What is your next action, if you obtain a perfect discriminatory test result (where both false negative and false positive rate are near zero) during model training? Justify your action. ii. In which phase of machine learning methodology do you move the test cut-off point as shown in Figure 1(b)? Justify why you should do that.

Factors influencing consumer trust on online grocery shopping in Sri Lanka.Literature Review (No AI)Reference style harvard 25 referenceswords (2500-3000)DV = Consumer TrustIV_01 = Social InfluenceIV_02 = Trustworthiness of vendorsIV_03 = Perceived SecurityIV_04 = Quality issuesGuidelines:REVIEW OF RELATED LITERATURE AND STUDIESChapter 2 is a review of the literature. It is important because it shows what previous researchers have discovered. It is usually quite long and primarily depends upon how much research has previously been done in the area you are planning to investigate. This chapter should include the following information: Brief introduction of the chapter – what would be the contents of this chapter? What topics are to be discussed in detail? The literature review should present the following;•All variables and its relationships should have been explained with necessary references•Compare•Contrast•Comment•Conclude•References should be there for the following•Date, year,…

The historical demand for four period is 62, 60, 72, and 67 respectively. Using the Nalve method, the Mean absulute Deviation (MAD) Select one: O a. None is correct O b. 10.67 Oc 14.67 Od 10.67 O e. 633

When is used Decision table testing?

Seven steps in hypothesis testing for real world scenario of clothing

Which test is best to assess whether the % defective is the same between two independent business units?   Group of answer choices 1. 2 sample t test 2. Levene's test 3. paired t test 4. one proportion test 5. two proportion test

Discuss how one might test for cointegration between variables using the Engle-Granger (EG) 2-step approach and discuss the drawbacks of EG’s approach.

1. Give a specific example and scenario in Hospitality Industry that we can apply the Data Analysis Cycle. Identify the Problem Identify Available Data Sources Identify if Additional Data Sources are needed Statistical Analysis Implementation and Development Communicate Results Maintenance

q10-  What is the best description of Granger-causality? Select one: a.   the ability of lags of one variable to contribute to the forecast of another variable   b. the ability of a variable to predict its own future c. the ability of the one variable to explain it own past d. None of the above Clear my choice

Rather than developing a QSPM, what is an alternative procedure for prioritizing the relative attractiveness of alternative strategies? Subject: Stragtegic Management

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The purpose of this study was to investigate the contribution of training and employee engagement on employeeperformance using evidence from Uganda’s health sector. This study is cross sectional and correlational. Usablequestionnaires were received from 150 respondents from four Catholic founded hospitals that is Kamuli Mission Hospital, Buluba Mission Hospital, St. Benedict Mission Hospital and Budini Mission Hospital. Data were analyzed using SPSS.Regression analysis results indicate that training and employee engagement significantly predict employee performance by 44.7% and employee engagement was found to be a major predictor of employee performance as compared to training.Correlation analysis results indicate that there is a significant positive relationship between training and employeeperformance.Correlation analysis results further indicate that there is a significant positive relationship between employee engagement and employee performance. A partial mediation effect of…

The purpose of this study was to investigate the contribution of training and employee engagement on employeeperformance using evidence from Uganda’s health sector. This study is cross sectional and correlational. Usablequestionnaires were received from 150 respondents from four Catholic founded hospitals that is Kamuli Mission Hospital, Buluba Mission Hospital, St. Benedict Mission Hospital and Budini Mission Hospital. Data were analyzed using SPSS.Regression analysis results indicate that training and employee engagement significantly predict employee performance by 44.7% and employee engagement was found to be a major predictor of employee performance as compared to training.Correlation analysis results indicate that there is a significant positive relationship between training and employeeperformance.Correlation analysis results further indicate that there is a significant positive relationship between employee engagement and employee performance. A partial mediation effect of…