Impact of Market Changes on Chocolate Distribution Strategies

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Southern New Hampshire University *

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205

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Marketing

Date

Jun 13, 2024

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docx

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1 Module Five Milestone Worksheet: Place Niyah Vanbeverhoudt Southern New Hampshire University MKT 205: Applied Marketing Strategies Bruce Johnston April 24, 2023

2 PRODUCT semisweet chocolate baking chips PERSONA Ashley, 32 PLACE CHANGES IN THE MARKETPLACE Change in the marketplace: One recent change in the market place is the demand for chocolate especially dark chocolate. Dark chocolate especially is packed with important minerals. How the change addresses the distribution of products to my persona: The recent change will be super beneficial to my persona because the product is of high demand which will make for good products for my persona to create and sell in her business or in her hobby of creating new treats for her friends and family at home. DISTRIBUTION CHANNEL Potential distribution channel and why it is appropriate for my product and persona: One potential distribution channel I recommend for the chocolate chips is retail selling custom made chocolate chips online for sale

3 REFERENCES Soomo Learning . (n.d.). https://www.webtexts.com/courses/60566-johnston/traditional_book/chapters/ 6102289-place-and-global-marketing/pages/6102288-module-five-milestone-place

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