Email Campaign Testing: Tools & Techniques for Success

CDMM 1.0 Email Marketing: Week-3 Week 3: Manage How to Test & Send Your Email Campaigns Using Different Tools Date: 11/14/2020 Your Name: Manish Chittora Email Address: jainmanish3698@gmail.com (Must be same as your email address used to register for the course) Trainer Name: Deepak Ambegaoker (If you don’t know, you can leave it blank) TOOLS: (A) https://www.senderscore.org/ Task: Pick up one email from your spam folder. Identify the sender’s IP address and the domain. Check the score of both the IP and the Domain. Paste the screenshots along with your comments. IP Address from: Unacademy.com Copyright. DigitalVidya.com Task ID: EMW3

CDMM 1.0 Email Marketing: Week-3 This was not so promotional message but this Email use IPL and related hashtags in it and there are certain keywords which are ordering me to watch IPL and this word is used 5 times in Email and I think these are main reason for SPAM. (B) Understanding Shared IPs: https://www.ipaddressguide.com/cidr Task: Pick up any email marketing tool provider. Check the IPs that they use to send emails. Identify the total number of hosts used by the tool to send marketing emails from various clients. Paste the screenshot of the host range. SendinBlue IP address : 77.32.128.0/18 Copyright. DigitalVidya.com Task ID: EMW3

CDMM 1.0 Email Marketing: Week-3 16384 hosts are listed in 77.32.128.0/18 CIDR Range (C) Blacklist check: https://mxtoolbox.com/ Task: i. Pick an email from your spam folder. Check the sender’s IP and domain. Identify if there is any blacklist history against the IP or domain. This IP Address(35.227.130.41) Robinsharma.com is Blacklisted by Nosolicitado Nosolicitado : Spanish language RBL that is attempting to catch unsolicited mail that might be missed by other English based lists. Copyright. DigitalVidya.com Task ID: EMW3

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CDMM 1.0 Email Marketing: Week-3 ScreenShot : ii. Pick a promotional email from a known service provider (like Flipkart, Amazon, Bigbasket). Check the IP and domain for blacklist history This IP Address(66.220.144.150) facebook.com is blacklisted 3 times. 1. 0Spam : 0-SPAM Blacklist indicates that your computer/server or a previous user of this IP sent spam to a trap; Or computers and/or servers within your Class C IP network are sending large amounts of spam to the 0-SPAM Spamtraps. 2. Psbl : Inclusion in the PSBL indicates the following: If you are running your own mail- server, that server/IP address was used to send spam, either via an open-relay or someone hijacking an account on the server to send spam. In this respect, if the issue is corrected your IP address will most likely eventually time out and be removed from the list unless you go manually request delisting. There is also the possibility that you were hit with a trojan or "zombie" caused by malware, which if not quickly resolved could result in long-term listing in the PSBL. Copyright. DigitalVidya.com Task ID: EMW3

CDMM 1.0 Email Marketing: Week-3 3. Sorbs Spam : The SORBS (Spam and Open Relay Blocking System) provides free access to its DNS-based Block List (DNSBL) to effectively block email from over 12 million host servers known to disseminate spam, phishing attacks, and other forms of malicious email. This blacklist typically includes email servers that are suspected of sending or relaying spam, servers that have been hacked and hijacked, and servers with Trojan infestations. Additionally, SORBS also lists servers with dynamically allocated IP addresses. Screenshot : Copyright. DigitalVidya.com Task ID: EMW3

CDMM 1.0 Email Marketing: Week-3 iii. Pick an email from your own company/ blog. Check the blacklist history of the IP and domain. My Domain : www.writerclubs.in is not blacklisted. (D) Spam checker https://www.mail-tester.com/ Task: Pick an email from your spam folder. Send that email to https://www.mail- tester.com/ email address. Check the score and reasons for the score. Paste the screenshot with your comments. Copyright. DigitalVidya.com Task ID: EMW3

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CDMM 1.0 Email Marketing: Week-3 (E) Email Tool: https://mailchimp.com/ Task: i. Signup for free Mailchimp account ii. Upload a list of contacts from your address book using the upload excel method. iii. Create a landing page for subscription or sign up. iv. Design email using the template. The content should be about you and yourself. And a button that will take the reader to the signup page created in step (iii). v. Send out the email campaign vi. Check the report immediately after sending it. Take the screenshot and paste. Copyright. DigitalVidya.com Task ID: EMW3

CDMM 1.0 Email Marketing: Week-3 vii. Check the report after 4-5 days and evaluate the change in open and click rates. Answers: Pop-up Form: Copyright. DigitalVidya.com Task ID: EMW3

CDMM 1.0 Email Marketing: Week-3 Email Content: Copyright. DigitalVidya.com Task ID: EMW3

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CDMM 1.0 Email Marketing: Week-3 Email Campaign Report: Copyright. DigitalVidya.com Task ID: EMW3

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