Week 7

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School

Arizona State University *

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352

Subject

Marketing

Date

Jun 10, 2024

Type

docx

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3

Uploaded by hunterisagamer123

Question 1 Graph 1 This chart has a few issues starting off with the improper use of a bar chart. I feel having the x- axis and the y-axis switch would make more sense for the numbers to be increasing from bottom to top instead of side to side. Moving into the title of, “Satisfaction on a 1 to 7 scale”. This title needs to be clearer and more descriptive. To whom would be receiving the satisfaction of these factors? The legend of the color can also be switched to, “Satisfaction level” instead of a very basic and bland response. Overall, more precise context and description is needed in understanding this chart and how one can perceive the following information. Graph 2 The chart suffers from several issues: a lack of clear title and description, unintuitive legend labels, and similar colors hindering visual distinction. A diverse color palette would improve readability. Given the data complexity, a bar chart may be more suitable. Additionally, the 3D effect distorts proportions. Simplifying to a 2D chart and ensuring proper scaling would enhance effectiveness. In summary, enhancing the chart with a clear title, intuitive labels, diverse colors, and a suitable format like a bar chart while removing unnecessary elements will significantly improve clarity and align it with professional standards for data visualization. Graph 3 Revising the chart involves several adjustments: Reset the y-axis to zero for accuracy, consider using bar charts for discrete category comparisons, and choose an accessible color palette. Enhance text layout and label consistency, provide an informative title and a legend explaining “Performance” and “Importance”. Refine data presentation by segregating categories if needed. The chart currently suffers from issues such as scale truncation, implied trends, unclear color distinctions, crowded text, and inconsistent labels. Additionally, it lacks a descriptive title and context for the performance and importance scores, potentially confusing viewers about its purpose.
Question 2 US EV Market Passed the 1 million Sales Mark in 2023 By: Rika Melissa https://statzon.com/insights/us-ev-market Intent: The purpose of the 2023 US Electric Vehicle Market Report is to provide a comprehensive analysis of the electric vehicle (EV) market in the United States, focusing on sales trends, pricing dynamics, market outlook, charging infrastructure, and key players in the industry. This report aims to inform stakeholders, including automakers, policymakers, investors, and consumers, about the current state and prospects of the US EV market. Strengths: 1. Record-breaking Sales Performance: The report highlights the significant milestone achieved by the US EV market in 2023, surpassing the 1 million sales mark. It provides detailed insights into the surge in EV sales, capturing a 7.6% share of the total US vehicle market, and the unprecedented growth witnessed in Q4 2023, with EVs accounting for 8.1% of all new car sales. 2. Price Stabilization and Affordability: It effectively analyzes the stabilization of EV prices, attributing it to Tesla's aggressive price reductions and the subsequent price war in the auto sector. The report demonstrates how these price adjustments, coupled with increased incentives, have made EVs more accessible to consumers, contributing to a surge in EV adoption. 3. Market Share and Competitive Landscape: The report provides comprehensive insights into the market share of key players in the US EV market, with Tesla maintaining its dominance while other automakers, including luxury brands and startups like Rivian, make significant strides. It highlights the diverse range of EV options available to consumers and the entry of new competitors into the market. 4. Charging Infrastructure Analysis: It offers a detailed analysis of the EV charging infrastructure in the United States, including the distribution of charging ports by type and location. The report emphasizes the importance of DC fast charging stations and identifies key players in the EV charging market, such as ChargePoint and Tesla, providing valuable insights for policymakers and industry stakeholders. 5. Market Outlook and Consumer Sentiment: The report provides a balanced assessment of the EV market outlook in the United States, acknowledging both challenges and opportunities. It highlights consumer sentiment towards EVs, indicating growing
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