Dameon Griggs Unit 5 IP class 2
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Jun 18, 2024
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Dameon Griggs
Unit 5 Individual Project
Colorado Technical University
2/3/2024
Introduction
Creating a personal brand is essential in making sure that your organization has credibility and notoriety. A brand is the pulse of what will make consumers intrigued by your products and to be successful. Top notch companies have their own style of brand and make them stand out from the competition. It is imperative that your personal brand is thought out strategically as well as the business plan synchronously matches with the brand.
What is a personal brand?
When you think of personal brands you must take into account of the major corporations such as Coca-Cola, Apple, and McDonald’s. Each of these corporations have their own unique brand. Coca-Cola is the premier beverage company that services every country across the globe. Their brand is their colors which bring cheer and excitement. Choosing the colors of red and white reminds you of holiday festivities such as the biggest holiday there is, Christmas. Every individual knows that no other holiday trumps Christmas as this holiday brings in trillions of dollars a year. With Coke spearheading their brand with this holiday it brings them success. Apple has become the world’s most renowned phone and accessory brand, and they did that by being better than the competition. When a consumer sees the white apple symbol it brings
joy to them. Apple created a brand on not just creating the iPhone but also the accessories that comes with the phone such as the air pods, MacBook’s, etc. Apple’s personal brand is excitement
and innovation. McDonald’s feeds 1% of the world yearly. I have watched the McDonald’s documentary along with other resources that I used to discover that their personal brand are their
golden arches. As a kid growing up that was the first indication that it was going to be a wonderful day. Developing a personal brand that advances both your profession and your life requires careful consideration. A strong personal brand, when used well, may open doors and make connections that have the power to transform lives. Having said that, creating a personal brand is difficult. The finest brand builders are strategic, focused on a narrow niche, and most of all, consistent. You can move around and wing it. Botticello, Casey. (2021, Apr 9). Creating your personal brand does not have to be that complicated, it just must be strategically planned out and dedicating that time and effort to becoming a successful brand. Goals of a personal brand
All personal branding goals focus on professional development at some level. For example, personal branding goals might include finding new job opportunities, improving your resume, strengthening digital channels to look better to potential employers, and making more connections and network growth— all personal branding goals related to professional development. Branding Goal Examples. (n.d.). Creating your own unique personal brand makes your company stand out in ways that generates consumers to want to buy your products. Networking with other companies and individuals is the way to build your brand in upward motion. There are several networking events that an individual or upcoming companies can utilize
to gain the knowledge needed to learn about the different goals of building a brand. A company must also know how to monetize their brand and to create economic growth. Consumers only
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Related Questions
Answer all 3 questions. Do not copy from other post.
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Please help.
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Task 5 The product cycleYou tell about the product life cycle for an entrepreneur in the process of developing a new product. Which of the following statement (s) do you say to the entrepreneur (which statement (s) are correct (a) statements):
Select one or more options:
A) The product life cycle is used as a segmentation variable to segment a market
B) The stages of the product life cycle can be a guide for companies in what an appropriate marketing strategy can be
C) The product life cycle looks exactly the same for all offers
D) You can see the product life cycle at different levels, such as product class or brand
E) The time it takes for different offers to go through the stages of the product life cycle varies
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Please answer in detail
Name and discuss 3 primary types of objections customers typically raise:
1. Price objection: Customer believes quoted price is too high.
2. Product Objection: Customer voices concerns about some element of product or service or customer might not be familiar with the product.
3. Time objection: Customer considering buying, but needs more time or customer has no intention of buying and wants to get rid of salesperson.
Imagine you are newly employed as an Assistant Vice President (AVP) of Corporate Sales at a marketing organization.
In the upcoming week, your team will be hosting a presentation for a new line of Tennis Rackets for 75 prospects. As you are aware, prospects are going to raise objections about this product.
Using the compensation technique (admits the objection is valid but also discusses other benefits). and the acknowledgment technique (admits the objection is valid) discuss how one can apply these techniques to overcome objections. Why?…
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New Product Introductionidentify a new product your company will introduce.Address each of the following in your paper:Identify your company and give a short background on the business including their mission, vision, goals, and objectives.Identify the new product you will develop and roll out to the customer.Describe how the design team will include the following functions and organizations, explaining the role for each team member:MarketingEngineeringOperationsSupply ChainQualityKey SuppliersHow will you use technology in the development, manufacture, and supply chain of your new product?How will you ensure the quality of the product in its design and production?
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Twenty-Nine Production Group wants to launch a new album by one of its artists. The album will be geared toward young adults. The production team is looking for ways to effectively market the album through its life cycle, and it wants your advice.
How would you brand, package, and label the product during the intro, growth, maturity, and decline stages of its life cycle?
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Read the following article. It discusses the critical marketing difference between features and benefits of a product. https://www.entrepreneurship.org/articles/2007/01/productservice-features-and-benefits
1. In your own words, describe the difference between a feature of a product and the benefit which a customer gets from a product. 2. Considering paint used by a homeowner: 1. Please describe 4 paint features you have found from looking at paint websites. 2. Please describe three benefits which are delivered by one of, or a combination of the features you described.
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3. Companies such as Johnson and Johnson are in a more advantaged position because they have the product knowledge and thus, consumers must rely on them for accurate information about product safety, usage, and effectiveness. Given this situation, companies have a duty to take special care to ensure that consumers' interests are not harmed by the products that they offer them. Discuss what can Johnson and Johnson do in design, production, and marketing to ensure that the above is achieved.
Only typing answer
Please explain step by step
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1) Would you purchase a hybrid food product that mixes plant-based meat with real animal products? Why/why not?
2) Propose a new food product that contains a mix of plant-based meat ingredients and real animal products
Describe your product idea in detail. What is it? How is it eaten?
What ingredients would your idea contain?
Why do you think it would be popular?
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Help me in question one and two
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Internal branding is an important factor in holistic marketing. What is internal branding?
A. It is the set of activities to make loyal customers to influence friends to understand and inspire about the brand
B.It is the set of activities to make the community groups to understand and inspire about the brand
C.It is the set of activities to make the employees and marketing partners to understand and inspire about the brand
D.It is the set of activities to make the customers to understand and inspire about the brand.
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Answer all 3 questions
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Your organixation deal in the supply and installation of security cameras.Recently,the organization has launched a new product smart camera, while the company was expecting that the product would create a buzz in the marketing, it did not receive the due customers attentions.upon analyzing the situation, it it was unvelled that the product was not adequately marketed.
As marketing manager, you have now been given this task to market the product.write a sales letter of about 150-200 words to prospective organizations for rendering your services.use google search to find out the benefits of a smart camera and use them to create desire.you can make necessary assumptions, for example price,how to order, the mode of delivery, and discount on bulk orders etc.
AIDA model must be followed.
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Please choose a corporate brand and prepare the following table for the brand that you choose.(Brand options: Microsoft,Samsung,CocaCola)
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Principle of Marketing
Discussion Questions
What are the steps in the new product development process? What are the key activities in each step?
Who are lead users, and why are they important in acceptance of the new product ?
How should a company evaluate new ideas? What are criteria should they use?
Please use appropriate examples, preferable fromkingston Jamaica when answering these questions.
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In this module, the product life cycle was defined as a concept that explains how products go through four distinct
stages from birth to death including: introduction, growth, maturity, and decline. Each stage is actually based on the
market's response to the product. This dynamic causes firms to adjust their marketing strategies so that they are in
alignment with the current stage.
For this discussion, review the Product Life Cycle Strategies on pg. 304 in your text and respond to each prompt.
Identify one product for each stage in the product life cycle (i.e., four different products) and explain how each product
fits in its particular stage, as noted.
• For the product you identified in the introduction stage, tell us what strategies you would use to launch
this new product.
For the product you identified in the growth stage indicate what strategy would be necessary to
maintain brand loyalty as competitors now are entering the market.
For the product you identified in the maturity…
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You are a brand! To manage any brand effectively, you must carefully be in touch with what you think about your brand and what your consumers think of your brand. Understanding how the brand is perceived internally and externally is critical to building and managing a strong brand. Each student will develop and present their unique brand. The objective of this assignment is for you to practice using brand-building concepts in developing a brand that you should not only know extremely well but be well-versed enough to explain the brand, its features, values, challenges,and future growth – YOU
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Primarily, we want you to examine the branding strategies of our competitors. This report will function as a brand audit that allows us to examine our competitors’ strengths, weaknesses, customer expectations, and our own relative position in the market.
These details form the basis of the main branding elements. I met with our CEO, Shanice Watts, and she wanted me to emphasize the following eight categories we would like you to analyze in your report about our two biggest competitors:
brand personality
brand image
brand identity
brand differentiation
brand positioning
brand communication
brand loyalty
brand equity (including financial equity)
Slate’s executive teams are really looking forward to your report. Thanks for helping us with this.
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Mobile phone, once seen as a fashion accessory, has been one of the fastest growing technologies and necessities in the world to date. Against the backdrop:1. Interpret and describe the significance of the role of product designers in light of what was already know about products2. Explain any new understanding.3. Propose a model to that effect
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Discussion Questions
Principle of Marketing
What are the steps in the new product development process? What are the key activities in each step?
Who are lead users, and why are they important in acceptance of the new product ?
How should a company evaluate new ideas? What are criteria should they use?
Please use appropriate examples, preferable from your country when answering these questions
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Ethics In this chapter, we explained that knockoffs are
slightly modified copies of original product designs.
Should knockoffs be illegal? Who is hurt by knockoffs?
Is the marketing of knockoffs good or bad for consum-
ers in the short run? In the long run?
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. Chapter 9 further discusses brand equity and brand leverage. Xerox has strong brand equity because it has been a well-known and established brand for many years.a. According to the chapter, successful brand leverage requires that the original brand have a strong positive image and that the new product fit with the original product on at least one of what four dimensions? b. Which of these four dimensions does the business services solutions “product” fit with the original Xerox brand?
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Which is best approach for positioning a brand- Structured or Unstructured?
Please explain and give some specific examples of some brands or companies.
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SEE MORE QUESTIONS
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Related Questions
- Answer all 3 questions. Do not copy from other post.arrow_forwardPlease help.arrow_forwardTask 5 The product cycleYou tell about the product life cycle for an entrepreneur in the process of developing a new product. Which of the following statement (s) do you say to the entrepreneur (which statement (s) are correct (a) statements): Select one or more options: A) The product life cycle is used as a segmentation variable to segment a market B) The stages of the product life cycle can be a guide for companies in what an appropriate marketing strategy can be C) The product life cycle looks exactly the same for all offers D) You can see the product life cycle at different levels, such as product class or brand E) The time it takes for different offers to go through the stages of the product life cycle variesarrow_forward
- Please answer in detail Name and discuss 3 primary types of objections customers typically raise: 1. Price objection: Customer believes quoted price is too high. 2. Product Objection: Customer voices concerns about some element of product or service or customer might not be familiar with the product. 3. Time objection: Customer considering buying, but needs more time or customer has no intention of buying and wants to get rid of salesperson. Imagine you are newly employed as an Assistant Vice President (AVP) of Corporate Sales at a marketing organization. In the upcoming week, your team will be hosting a presentation for a new line of Tennis Rackets for 75 prospects. As you are aware, prospects are going to raise objections about this product. Using the compensation technique (admits the objection is valid but also discusses other benefits). and the acknowledgment technique (admits the objection is valid) discuss how one can apply these techniques to overcome objections. Why?…arrow_forwardNew Product Introductionidentify a new product your company will introduce.Address each of the following in your paper:Identify your company and give a short background on the business including their mission, vision, goals, and objectives.Identify the new product you will develop and roll out to the customer.Describe how the design team will include the following functions and organizations, explaining the role for each team member:MarketingEngineeringOperationsSupply ChainQualityKey SuppliersHow will you use technology in the development, manufacture, and supply chain of your new product?How will you ensure the quality of the product in its design and production?arrow_forwardTwenty-Nine Production Group wants to launch a new album by one of its artists. The album will be geared toward young adults. The production team is looking for ways to effectively market the album through its life cycle, and it wants your advice. How would you brand, package, and label the product during the intro, growth, maturity, and decline stages of its life cycle?arrow_forward
- Read the following article. It discusses the critical marketing difference between features and benefits of a product. https://www.entrepreneurship.org/articles/2007/01/productservice-features-and-benefits 1. In your own words, describe the difference between a feature of a product and the benefit which a customer gets from a product. 2. Considering paint used by a homeowner: 1. Please describe 4 paint features you have found from looking at paint websites. 2. Please describe three benefits which are delivered by one of, or a combination of the features you described.arrow_forward3. Companies such as Johnson and Johnson are in a more advantaged position because they have the product knowledge and thus, consumers must rely on them for accurate information about product safety, usage, and effectiveness. Given this situation, companies have a duty to take special care to ensure that consumers' interests are not harmed by the products that they offer them. Discuss what can Johnson and Johnson do in design, production, and marketing to ensure that the above is achieved. Only typing answer Please explain step by steparrow_forward1) Would you purchase a hybrid food product that mixes plant-based meat with real animal products? Why/why not? 2) Propose a new food product that contains a mix of plant-based meat ingredients and real animal products Describe your product idea in detail. What is it? How is it eaten? What ingredients would your idea contain? Why do you think it would be popular?arrow_forward
- Help me in question one and twoarrow_forwardInternal branding is an important factor in holistic marketing. What is internal branding? A. It is the set of activities to make loyal customers to influence friends to understand and inspire about the brand B.It is the set of activities to make the community groups to understand and inspire about the brand C.It is the set of activities to make the employees and marketing partners to understand and inspire about the brand D.It is the set of activities to make the customers to understand and inspire about the brand.arrow_forwardAnswer all 3 questionsarrow_forward
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SEE MORE QUESTIONS
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Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning