Dameon Griggs Unit 5 IP class 2

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School

Colorado Technical University *

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106

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Marketing

Date

Jun 18, 2024

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docx

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6

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Dameon Griggs Unit 5 Individual Project Colorado Technical University 2/3/2024
Introduction Creating a personal brand is essential in making sure that your organization has credibility and notoriety. A brand is the pulse of what will make consumers intrigued by your products and to be successful. Top notch companies have their own style of brand and make them stand out from the competition. It is imperative that your personal brand is thought out strategically as well as the business plan synchronously matches with the brand. What is a personal brand? When you think of personal brands you must take into account of the major corporations such as Coca-Cola, Apple, and McDonald’s. Each of these corporations have their own unique brand. Coca-Cola is the premier beverage company that services every country across the globe. Their brand is their colors which bring cheer and excitement. Choosing the colors of red and white reminds you of holiday festivities such as the biggest holiday there is, Christmas. Every individual knows that no other holiday trumps Christmas as this holiday brings in trillions of dollars a year. With Coke spearheading their brand with this holiday it brings them success. Apple has become the world’s most renowned phone and accessory brand, and they did that by being better than the competition. When a consumer sees the white apple symbol it brings joy to them. Apple created a brand on not just creating the iPhone but also the accessories that comes with the phone such as the air pods, MacBook’s, etc. Apple’s personal brand is excitement and innovation. McDonald’s feeds 1% of the world yearly. I have watched the McDonald’s documentary along with other resources that I used to discover that their personal brand are their
golden arches. As a kid growing up that was the first indication that it was going to be a wonderful day. Developing a personal brand that advances both your profession and your life requires careful consideration. A strong personal brand, when used well, may open doors and make connections that have the power to transform lives. Having said that, creating a personal brand is difficult. The finest brand builders are strategic, focused on a narrow niche, and most of all, consistent. You can move around and wing it. Botticello, Casey. (2021, Apr 9). Creating your personal brand does not have to be that complicated, it just must be strategically planned out and dedicating that time and effort to becoming a successful brand. Goals of a personal brand All personal branding goals focus on professional development at some level. For example, personal branding goals might include finding new job opportunities, improving your resume, strengthening digital channels to look better to potential employers, and making more connections and network growth— all personal branding goals related to professional development. Branding Goal Examples. (n.d.). Creating your own unique personal brand makes your company stand out in ways that generates consumers to want to buy your products. Networking with other companies and individuals is the way to build your brand in upward motion. There are several networking events that an individual or upcoming companies can utilize to gain the knowledge needed to learn about the different goals of building a brand. A company must also know how to monetize their brand and to create economic growth. Consumers only
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