MKT100_Week 10_Assignment_Template (1)
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Jun 18, 2024
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MKT 100: Principles of Marketing
Week 10 Assignment: Strategic Planning
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Enter Student Name Here
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{
Enter Business Selection Name Here
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Marketing Strategy
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}
{
Enter Professor Name Here
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100 Points
SWOT Analysis {Write one sentence for each SWOT factor totaling 8 sentences for this slide}
1.
2.
1.
2.
1.
2.
1.
2.
Strategic Planning Strategy One
•
{Enter HERE
your newly created strategy using a Strength or Opportunity identified in your SWOT to grow your business}. •
{Enter HERE your discussion of this strategy in at least two substantive sentences/bullets assessing how this strategy can help the business grow and adapt to the changing market environment.}
•
{Enter HERE your discussion of this strategy in at least two substantive sentences/bullets assessing how this strategy can help the business grow and adapt to the changing market environment.}
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Related Questions
Q24
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Please original work
Background info on business: H-E-B Grocery
Compose a one-page Executive Summary page: to which would include: brand, products, advertising and sales information
Please reference in text citation and add weblinks
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Background:
XYZ Company, a tech startup, was gearing up to launch its innovative product in the market. The product aimed to revolutionize the way people interact with technology. The company decided to invest in a comprehensive advertising campaign to create awareness and generate excitement around the product.
Planning Phase:
The planning phase involved extensive market research to understand the target audience, competitors, and market trends. XYZ Company identified key features and benefits of their product, which formed the basis of their advertising strategy. They also set specific goals, including brand awareness, product adoption, and market share increase.
Advertising Strategy:
XYZ Company opted for a multi-channel advertising approach, combining online and offline channels to reach a broader audience. The plan included social media ads, targeted online banners, influencer partnerships, and traditional print media. The company allocated budget strategically to…
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11. Strategic planning is beneficial because the organization can ⦁ establish long-term goals that extend 5-10 years into the future.⦁ establish short-term goals that extend one year into the future.⦁ establish goals for next month.⦁ execute directives from the board of directors
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Creative Homework/Short Project An important part of planning is aSWOT analysi.s.. understanding an organization's strengths. weaknesses.opportunities. and threats. Prepare a SWOT analysis for Panera Bread thatincludes three or four items in each of the four SWOT categories
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which is a better planning tool: Benchmarking or forecasting?
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i need help making a SITUATION ANALYSIS including:2.1 Market Summary2.1.1 Market Demographics2.1.2 Market Needs2.1.3 Market Trends2.1.4 Market Growth2.2 SWOT Analysis2.2.1 Strengths2.2.2 Weaknesses2.2.3 Opportunities2.2.4 Threats2.3 Competition2.4 Product Offering2.5 Keys to Success2.6 Critical Issues
My product:
Product Description:The Full Pumice Stone Shower Mat is a demonstration of inventiveness and style. Made totally out of regular pumice stones, it conveys a double reason usefulness, filling in as both an exfoliator and a massager. As you step onto the mat, the pumice stones carefully peel your feet, successfully eliminating dead skin cells and improving blood circulation. The non-slip backing guarantees wellbeing, giving a protected balance even in wet conditions. Express farewell to untidy and awkward pumice stone schedules; our shower mat flawlessly incorporates this peeling system into your everyday shower routine, offering an issue-free and empowering experience.
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Which of the following is NOT among steps in strategic planning?
Question 11 options:
A)
Define the mission
B)
Insurance estimate
C)
Design the business portfolio
D)
Setting the objectives
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Note: This is not writing assignment
>>FamilyMart: Internet Plus Strategy (Read from internet)
Need all question answer
Questions: (1)(a) Should FamilyMart develop its retail business online? Why? (b) What is the best plan of action if FamilyMart is to engage in online development? Why? (c) How should FamilyMart implement your chosen plan?
Don't provide only 1. Need all answer
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A1: Mr. Jonsson was facing some confusion when he first starts the F&B operation. Help him
to draw a similar narrowing down analysis (example attached below) focusing on the type of
industry selection, market segmentation study and target market study for Hedone
restaurant.
Restaurants and
cafes
Franchised
chains
Food service firms
Pizza stores
Independent stores
Frozen pizza
Commercial
Manufacturers
pizza sauce
market
Packaged
ingredients
Existing private
labels
Supermarkets
No private
labels
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3.1 Discuss the importance of aligning the project and the company purchasing strategy. 3.2 Discuss why supply management has traditionally not been involved in the corporate strategic planning function.
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Subject: Accounting
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Topic for Centre of Mind Map - Earned Value Management
Must include all Formulas, Abbreviations, Calculations, Indices
Explain +/- (positive number or negative number) what it means for SPI and CPI using only one word or a picture
or drawing
1 what does this mean for Indices
Have fun, make connections, use colours and pictures, as well as flowing lines.
Use your creativity and complete this assignment on a sheet of or some other way. It does not have to be
complex.
Use single words not sentences
Remember using pictures and images are worth a thousand words each, if you use 10 pictures that is equal to 10,
000 words that you didn't have to write.
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15) Fill in the blank: _______ is goal-directed with goals serving to coordinate actions, involve resource development, and have a wide scope in space and time.
Mission
Strategy
Directive
Plan
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From the given situation answer only number 3.
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1. Roger is telling Mary the first three steps in planning an organization. In the correct order, they are ____.
Writing a mission statement, creating a vision statement, and strategic planning
Strategic planning, creating a mission statement, and creating a vision statement
Strategic planning, operational planning, and preparing a vision statement
Tactical planning, operational planning, and writing a mission statement
Operational planning, creating a mission statement, and developing a hiring plan.
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2. Describe the strength or weakness in conducting the quantitative study by accomplishing the T-diagram below.
3. Seek advice/suggestions from family members/friends to make quantitative become easy. Please be guided by the table below.
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week 3From the scenarios, Erica and Chris have determined their weaknesses after performing a SWOT analysis. However, they have yet to identify opportunities for their business. Determine two potential opportunities specific to their restaurantâs business environment, and discuss how the partners can take advantage of these opportunities.Discuss a situation where you were influenced by an infomercial, attractive packaging, and a discount flyer to purchase a product, and explain why you think the promotional method made such an impact on you.week 4* From the scenarios, we see that Chris and Erica have different communication styles that could potentially have a negative impact on the business. Suggest at least two strategies that these partners can use to improve on these weaknesses, and explain why you believe these strategies would be effective for running the business.From the e-Activity, briefly describe your results from the communication skills quiz. Describe the…
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Q1. What are the types of SWOT Analysis that the firm can perform? Explain what this analysis means, and the stages involved in detail?
Q2. Write a case study "example" of a firm or company performing SWOT analysis and what are the processes could be performed in each stage of this analysis?
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Learning Task 3: Marketing Mix Activity
Directions:
Answer the following questions:
(insert the image here)
Answers:
1.
2.
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Organizations board statements describing where the organization want to be in the future is called?
A. Strategic goals
B. Tactical goals
C. Strategic mission
D. Strategic plans
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Business is offering daycare services for dogs.
What would be a good Mission Statement for new company offering doggy daycare.
whats a good catchy statement directed to your customers about the services of doggy daycare.
What could be some Goals and Objectives
Include between 6 strategic goals
Goals must be measurable
Include a Table or Chart
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Internal Analysis
This assignment is based on the NIKE Company
In this section, you will study the internal resources, capabilities, core competencies, and value chain of your selected firm
1 Use the VRIO framework to identify the competitive position held by your firm Which, if any, of these resources are helpful in sustaining the firm’s competitive advantage?
2 Identify the core competencies that are at the heart of the firm’s competitive advantage (Remember, a firm will have only one, or at most a few, core competencies, by definition)
Submit a report on you findings that is clearly written, well formatted and thoroughly covers this issue Besides addressing each prompt you should justify your answer with significant detail and examine any implications that the issue has on their business strategy
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Perform the tasks for Jet Blue Airways(JBLU)
(SWOT) Matrix, (SPACE) Matrix, (BCG) Matrix, (IE) Matrix, Grand Strategy Matrix, and Quantitative Strategic Planning Matrix (QSPM)
Please give advantages and disadvantages of alternative strategies Specify how your recommendations can be implemented and what results you can expect Prepare forecasted ratios and projected ?nancial statements Present a timetable or agenda for action Hopefully this is better
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Analysis of various strategic actions (offensives/defensives; first mover/late mover;
expanding Loblaws scope of operations; outsourcing) that the company Loblaws utilizes to strengthen
its overall strategy.
Guidelines
• If the loblaws has used any of the additional strategic actions (i.e., offensives/defensives, first mover/late mover, expanding its scope of operations, outsourcing), you are expected to make a clear statement about it and provide clear evidence to support your statements. However, if the company has not used some of the actions, there is no need to discuss them.
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Subject: Strategic management
Q#1) Why strategy evolves over time. Explain with example?
Q#2) Mission+vision+objective= Strategic plan, explain with example?
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Subject: principal of Management
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Is there any relationship between the four functions of management? Explain your answer.
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SEE MORE QUESTIONS
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Related Questions
- Q24arrow_forwardPlease original work Background info on business: H-E-B Grocery Compose a one-page Executive Summary page: to which would include: brand, products, advertising and sales information Please reference in text citation and add weblinksarrow_forwardBackground: XYZ Company, a tech startup, was gearing up to launch its innovative product in the market. The product aimed to revolutionize the way people interact with technology. The company decided to invest in a comprehensive advertising campaign to create awareness and generate excitement around the product. Planning Phase: The planning phase involved extensive market research to understand the target audience, competitors, and market trends. XYZ Company identified key features and benefits of their product, which formed the basis of their advertising strategy. They also set specific goals, including brand awareness, product adoption, and market share increase. Advertising Strategy: XYZ Company opted for a multi-channel advertising approach, combining online and offline channels to reach a broader audience. The plan included social media ads, targeted online banners, influencer partnerships, and traditional print media. The company allocated budget strategically to…arrow_forward
- 11. Strategic planning is beneficial because the organization can ⦁ establish long-term goals that extend 5-10 years into the future.⦁ establish short-term goals that extend one year into the future.⦁ establish goals for next month.⦁ execute directives from the board of directorsarrow_forwardCreative Homework/Short Project An important part of planning is aSWOT analysi.s.. understanding an organization's strengths. weaknesses.opportunities. and threats. Prepare a SWOT analysis for Panera Bread thatincludes three or four items in each of the four SWOT categoriesarrow_forwardwhich is a better planning tool: Benchmarking or forecasting?arrow_forward
- i need help making a SITUATION ANALYSIS including:2.1 Market Summary2.1.1 Market Demographics2.1.2 Market Needs2.1.3 Market Trends2.1.4 Market Growth2.2 SWOT Analysis2.2.1 Strengths2.2.2 Weaknesses2.2.3 Opportunities2.2.4 Threats2.3 Competition2.4 Product Offering2.5 Keys to Success2.6 Critical Issues My product: Product Description:The Full Pumice Stone Shower Mat is a demonstration of inventiveness and style. Made totally out of regular pumice stones, it conveys a double reason usefulness, filling in as both an exfoliator and a massager. As you step onto the mat, the pumice stones carefully peel your feet, successfully eliminating dead skin cells and improving blood circulation. The non-slip backing guarantees wellbeing, giving a protected balance even in wet conditions. Express farewell to untidy and awkward pumice stone schedules; our shower mat flawlessly incorporates this peeling system into your everyday shower routine, offering an issue-free and empowering experience.arrow_forwardWhich of the following is NOT among steps in strategic planning? Question 11 options: A) Define the mission B) Insurance estimate C) Design the business portfolio D) Setting the objectivesarrow_forwardNote: This is not writing assignment >>FamilyMart: Internet Plus Strategy (Read from internet) Need all question answer Questions: (1)(a) Should FamilyMart develop its retail business online? Why? (b) What is the best plan of action if FamilyMart is to engage in online development? Why? (c) How should FamilyMart implement your chosen plan? Don't provide only 1. Need all answerarrow_forward
- A1: Mr. Jonsson was facing some confusion when he first starts the F&B operation. Help him to draw a similar narrowing down analysis (example attached below) focusing on the type of industry selection, market segmentation study and target market study for Hedone restaurant. Restaurants and cafes Franchised chains Food service firms Pizza stores Independent stores Frozen pizza Commercial Manufacturers pizza sauce market Packaged ingredients Existing private labels Supermarkets No private labelsarrow_forward3.1 Discuss the importance of aligning the project and the company purchasing strategy. 3.2 Discuss why supply management has traditionally not been involved in the corporate strategic planning function.arrow_forwardSubject: Accountingarrow_forward
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SEE MORE QUESTIONS
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Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning