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3. Make a product/service planning and development process (concise description) following the 4key stages. Idea stage, • Concept stage, Product development stage test Marketing stage

3. Make a product/service planning and development process (concise description) following the 4key stages. Idea stage, • Concept stage, Product development stage test Marketing stage

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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From the given situation answer only number 3.

A. Directions: Analyze the situation below and do the required activities in notebook. Situation: Lena, a fresh graduate of Technical Education and Skills Development Authority (TESDA), thinks that there is an opportunity to open a salon in their community in Batisan Village, Cabanatuan City, Her initial findings show that heir community has only one barber shop for men and one beauty salon for women. Batisan Village has 200 families Maiority of the members of the families are office workers and students, She conducted an informal survey via social media that families want to go to just one barber shop/salon together for ther beauty and relaxation needs plus they also want other services like nail cleaning and massage. 20
Transcribed Image Text:A. Directions: Analyze the situation below and do the required activities in notebook. Situation: Lena, a fresh graduate of Technical Education and Skills Development Authority (TESDA), thinks that there is an opportunity to open a salon in their community in Batisan Village, Cabanatuan City, Her initial findings show that heir community has only one barber shop for men and one beauty salon for women. Batisan Village has 200 families Maiority of the members of the families are office workers and students, She conducted an informal survey via social media that families want to go to just one barber shop/salon together for ther beauty and relaxation needs plus they also want other services like nail cleaning and massage. 20
Requirement: 1. Leria need additional data for her to decide on the attractiveness of the business opportunity, what method of generating ideas will she use and why? 2. Prepare a set of idea-generating questions that will answer the information that Lena needs. (Prepare a minimum of 10 questions). 3. Make a product/service planning and development process (concise description) following the 4key stages. Idea stage, Concept stage, Product development stage test Marketing stage
Transcribed Image Text:Requirement: 1. Leria need additional data for her to decide on the attractiveness of the business opportunity, what method of generating ideas will she use and why? 2. Prepare a set of idea-generating questions that will answer the information that Lena needs. (Prepare a minimum of 10 questions). 3. Make a product/service planning and development process (concise description) following the 4key stages. Idea stage, Concept stage, Product development stage test Marketing stage
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