smitht-MKTG600-

Alligator, Inc.   Alligator, Inc. is a shoe designer, manufacturer, and distributor that launched its business in 2012. Although the company operates globally, its headquarters location is in Arteixo, Galicia, Spain, which coincidentally is the central location for Zara, the flagship chain store of the Inditex group, the world's largest apparel retailer. The best-selling brand of Alligator, Inc. is its GatorsTM model, which is a market leader in the funky, brightly-colored, lightweight shoe market that has enjoyed unexpectedly high demand in recent years. Made of a highly-resilient, space-age plastics material, Gators TM success is related also to the fact that each pair includes "one-size áts all" orthotics to meet the needs of individual consumers. Alligator, Inc. has patented the processes relating to the manufacture of the orthotics, and the overall value of this product innovation is similar to the way in which the super-secret formula for Coke is valuable to Coca-Cola, Inc.   The…

Alligator, Inc.   Alligator, Inc. is a shoe designer, manufacturer, and distributor that launched its business in 2012. Although the company operates globally, its headquarters location is in Arteixo, Galicia, Spain, which coincidentally is the central location for Zara, the flagship chain store of the Inditex group, the world's largest apparel retailer. The best-selling brand of Alligator, Inc. is its GatorsTM model, which is a market leader in the funky, brightly-colored, lightweight shoe market that has enjoyed unexpectedly high demand in recent years. Made of a highly-resilient, space-age plastics material, Gators TM success is related also to the fact that each pair includes "one-size áts all" orthotics to meet the needs of individual consumers. Alligator, Inc. has patented the processes relating to the manufacture of the orthotics, and the overall value of this product innovation is similar to the way in which the super-secret formula for Coke is valuable to Coca-Cola, Inc.   The…

Alligator, Inc. Alligator, Inc. is a shoe designer, manufacturer, and distributor that launched its business in 2012. Although the company operates globally, its headquarters location is in Arteixo, Galicia, Spain, which coincidentally is the central location for Zara, the flagship chain store of the Inditex group, the world’s largest apparel retailer. The best-selling brand of Alligator, Inc. is its Gators™ model, which is a market leader in the funky, brightly-colored, lightweight shoe market that has enjoyed unexpectedly high demand in recent years. Made of a highly-resilient, space-age plastics material, Gators™ success is related also to the fact that each pair includes “one-size fits all” orthotics to meet the needs of individual consumers. Alligator, Inc. has patented the processes relating to the manufacture of the orthotics, and the overall value of this product innovation is similar to the way in which the super-secret formula for Coke is valuable to Coca-Cola, Inc. The…

Alligator, Inc.   Alligator, Inc. is a shoe designer, manufacturer, and distributor that launched its business in 2012. Although the company operates globally, its headquarters location is in Arteixo, Galicia, Spain, which coincidentally is the central location for Zara, the flagship chain store of the Inditex group, the world's largest apparel retailer. The best-selling brand of Alligator, Inc. is its GatorsTM model, which is a market leader in the funky, brightly-colored, lightweight shoe market that has enjoyed unexpectedly high demand in recent years. Made of a highly-resilient, space-age plastics material, Gators TM success is related also to the fact that each pair includes "one-size áts all" orthotics to meet the needs of individual consumers. Alligator, Inc. has patented the processes relating to the manufacture of the orthotics, and the overall value of this product innovation is similar to the way in which the super-secret formula for Coke is valuable to Coca-Cola, Inc.   The…

Black is a brand dedicated to the manufacture of guitars, basses and musical accessories. They have physical stores in the main cities of USA and a new online sales platform with which they hope to reach much more public. Currently, they want to carry out an advertising campaign to boost the sales of their flagship product: the electric guitar. Black always uses good qualities in its products and sells at a very competitive price, but has not yet achieved the necessary recognition and hopes that this campaign will help it to consolidate and position itself properly among its public.   Define the media strategy that you consider appropriate and the advertising formats you would use.

Black is a brand dedicated to the manufacture of guitars, basses and musical accessories. They have physical stores in the main cities of USA and a new online sales platform with which they hope to reach much more public. Currently, they want to carry out an advertising campaign to boost the sales of their flagship product: the electric guitar. Black always uses good qualities in its products and sells at a very competitive price, but has not yet achieved the necessary recognition and hopes that this campaign will help it to consolidate and position itself properly among its public.   Conduct a market research of the situation, perform a SWOT analysis and determine the target audience for the campaign.

Customer relationship management is one of the most important marketing concepts. It is commonly known as CRM by its acronym in English: customer relationship management. This management's most relevant element is creating more value and generating more satisfaction than the competition. In a broader sense, customer relationship management refers to building and maintaining profitable customer relationships by delivering services of superior quality, value, and satisfaction. Question: Is CRM only for large corporations? Why or why not?

Provide your opinion on Airbnb’s information technology strategy for short-term, mid-term and long-term range planning.

As  you  are  aware,  Google  has  been  entering  select  markets  with  its  Google  Fiber  service  that  competes  directly  with  our  high-speed  data  and  video  services.  Even  though  its  market  penetration  has  been  moderate, Google has deep pockets and excellent brand awareness. As a result, we are paying close attention to markets that it is entering.Within  the  last  year,  we  completed  our  own  fiber  upgrade  in  the  area  at  a  cost  of  a  little  over  $550  million.  We  are  able  to  provide  our  high-speed data and video, and have a large number of bundled customers for  our  products.  Unfortunately,  many  of  them  have  been  with  us  for  a  while  and  are  no  longer  under  any  contract  to  remain  with  us.  With  Google’s entry, (along with existing competition) we may need to reduce our  prices.  The  Austin  service  area  for  our  services  includes  340,000  households.  Currently,  in  neighborhoods  where  Google  competes,  we…

O2  Please answer fast (Mcq)

Is Netflix supported by Amazon Web Services as a customer relationship management (CRM), enterprise resource planning (ERP), or enterprise application integration (EAI) solution?

A10 Explain "Columbia Sportswear" clothing brands Promotion plan. (in terms of how they promote? who they promote too? how often they promote? and how much they spend on promoting their clothing brand.)

3 year objectives of apple company from the year 2020 to 2023

Walgreens pharmacy began in 1901 as a single store on the South Side of Chicago and grew to become the largest chain of pharmacy retailers in America. Walgreens was an early pioneer of the “self-service” pharmacy and found success by moving quickly to build a vast domestic network of stores after World War II. This growth-focused strategy served Walgreens well until the beginning of the 21st century, by which time it had nearly saturated the U.S. market. By 2014, 75 percent of Americans lived within five miles of a Walgreens. The company was also facing threats to its core business model. Walgreens relies heavily on pharmacy sales, which generally are paid for by someone other than the patient—usually the government or an insurance company. As the government and insurers started to make a more sustained effort to cut costs, Walgreens’s core profit center was at risk. To mitigate these threats, Walgreens looked to enter foreign markets. Walgreens found an ideal international partner in…

Chinese internet giant ByteDance has reportedly raked in over US$110 billion in sales for 2023, Bloomberg reported, citing people familiar with the matter. That means ByteDance would potentially surpass Tencent, which is on track to earn US$86 billion in revenue this year. The news comes after ByteDance – which owns TikTok and Douyin – reportedly closed its revenue gap with Meta in the second quarter of this year, posting US$29 billion in revenue and a 40% year-on-year growth for the quarter. Currently valued at US$225 billion, the Chinese company is also the most valuable privately owned startup globally, according to CB Insights’ research. While ByteDance doesn’t disclose profitability figures, Financial Times previously reported that its EBITDA soared 79% to US$25 billion in 2022. According to The Information, 80% of the company’s revenue comes from the domestic market, with the rest from international markets. However, TikTok aims to replicate Douyin’s local strategy of merging…

The computer-gaming market in the United States is estimated at $18.5 billion as of  2017 (VentureBeat website). Consider the case of Video Tech, a computer-gaming company located in San Jose, California. It is considering the production of one of two new video games for the coming holiday season: Battle Pacific or Space Pirates. Battle Pacific is a unique game and appears to have no competition. Estimated profits (in thousands of dollars) under high, medium, and low demand are as follows: Excel File: data20-05a.xls                                                 DemandBattle Pacific    High    Medium    LowProfit                  $1,100       $800           $400Probability    0.2                  0.5              0.3Video Tech is optimistic about its Space Pirates game. However, the concern is that profitability will be affected by a competitor's introduction of a video game viewed as similar to Space Pirates. For planning purposes, Video Tech believes there is a 0.7  probability that…

Scenario You work as the chief supply-chain officer at the large international corporation, NationaliTeas. NationaliTeas manufactures and sells tea worldwide. Its motto is “Keeping people and their taste buds awake (when they want to be awake).” Its mission is “Make the world more awake through rejuvenating and refreshing beverages and sustainable practices that uplift workers, communities, and souls. The company would like to establish an operational goal of having your corporation apply for a B Corp Certification within the next two years. 1. Based on the company evaluations for areas in need of improvements and strengths, propose four high impact initiatives to help strengthen the corporation's commitment to people, planet and profit.  2.Describe the organizational benefits of each initiative, specifically noting the expected positive impact of completing each. Examples of positive impacts include better alignment to the organization’s mission, vision, and culture statements; 3.…

In this question, you will explore factors that influence growth for a company both growth in sales volume and growth in price. Describe one firm specific strategic factor, one industry specific factor, and one economywide factor that could impact one’s forecast of sales volume. Describe one firm specific strategic factor, one industry specific factor, and one economywide factor that could impact growth in prices as well.

Video streaming service Netflix is expanding rapidly around the globe. It is currently available in 50 countries with the goal of expanding to 200 countries by the end of 2016. The next countries to get Netflix are​ Italy, Spain, and Portugal. Similar to​ Netflix's other European​ offerings, service will be offered at a price of €6.49 per​ month, which converts to U.S. $7.28 during the time of expansion. Calculate the annual market sales potential for Spain in euros and U.S. dollars. There are 18,980,600 television households in​ Spain, with 70percent having​ high-speed Internet. Assume 45percent of the households are willing and able to purchase the service and would purchase one subscription at an average price of€6.49per month($7.28​).

Pls Help

What is the Strategic Intent of Singapore Airlines?.

Grand View Research published the following market insights in 2022: "[The] global rice market size was valued at USD 287.45 billion in 2021 and is projected to expand at a compound annual growth rate (CAGR) of 2.2% from 2022 to 2028. Rice is the staple food of more than half of the world's population; Asia Pacific is the largest consumer of the product, which has led to significant market growth. Moreover, continuous developments in rice mill machinery globally and attractive packaging increases the product demand in emerging economies. Starch N Some is a small-scale rice packaging company, importing its rice from India and packaging it in Johannesburg, Gauteng. They have a variety of grades of rice packs and they pack them in different sizes. Their target market is both consumers and businesses, based in Gauteng province for now. Their marketing manager, after reading the above report, realised that even though almost marginal, there is potential market growth, which they could…

AO-Funded Aquaponics Project Launched In Barbados Barbados GIS – The United Nations Food and Agriculture Organization (FAO) has collaborated with the Ministry of Maritime Affairs and the Blue Economy, and local business Adams Aquafarms, on a project to train persons in aquaponics. Aquaponics is a sustainable way of integrating land-based fish farming with plant production. Both are placed in a tank, and the set up allows for them to coexist, with the waste produced by the fish fertilizing the plants, while the plants purify the water for the fish. The training, funded by the FAO, will take place at a demonstration facility, located at Adams Aquafarms, Hopewell, St. Thomas. The FAO is currently targeting 30 entrepreneurs and 10 teachers. Minister of Maritime Affairs and the Blue Economy, Kirk Humphrey, believes the project will be “transformative”, as it has the potential to empower Barbadians. “In aquaponics, you have the opportunity to have, at the same time, multiple sources of…

You are playing the role of the divisional manager of the new e-bike division of Fox Factory Holding Corporation. The divisional manager is preparing to request funding to introduce the product and begin sales. Three options have been identified (note that these are fictitious assumptions): • Produce the new e-bike internally, • Outsource manufacturing to another manufacturer, and • License the design to an existing company for royalties on future sales. Summarize the company's financial performance, referencing key data points from the Balance Sheet and the Income Statement available in the Quarterly Results Links to an external site. Identify the highlights and areas of concern.

Based on a scenario of lifting severe travel restrictions after three months, IATA reported thatpassenger demand in 2020 in the Asia Pacific region to be reduced by 35%–45%, with a combinedrevenue loss of $88 billion. Fighting for survival, airlines “would need financial relief urgently tosustain their businesses through this volatile situation,” said Conrad Clifford, IATA’s RegionalVice President, Asia-Pacific.Looking back in history, the airline industry has always bounced back from every crisis it hasexperienced. After the 2003 SARS outbreak, which caused Asia Pacific airlines to lose $6 billion,travel returned to normal within nine months. One glimmer of hope in the midst of the coronavirusdevastation was the oil price war between Saudi Arabia and Russia. In January 2020, crudehovered above $70 a barrel. By March, it fell to $30. This would be a tremendous lift for airlines,because fuel burn was one of their biggest expenses. While the weak players were washed out bythe virus,…

Required information For many years, college costs (including tuition, fees, and room and board) increases have been higher than the inflation rate, averaging 5% to 8% per year. According to the College Board's Trends in College Pricing, the average total costs at present in dollars is $21,250 for students attending in-state four-year public colleges and universities and $44,000 for students at four-year private colleges and universities. Assume an additional $5,100 per year for textbooks, supplies, transportation, and other expenses. Using a 7% per year inflation rate, how much can a sophomore high-school student expect to spend on in-state tuition, fees, and room and board for the freshman year (3 years from now) at a four-year public university? for the freshman year. A sophomore high-school student is expected to spend $

Discuss Apple Inc. use of Customer Relationship Management (CRM), Enterprise Resource Planning (ERP) software, SAS, or any other use of technology to achieve competitive advantages in the marketplace.