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1 GameStops Final Marketing Plan Terry J. Smith American Public University Systems MKTG600 – Marketing Management Dr. Jon A. Crispin February 18, 2024

2 GameStops Final Marketing Plan Executive Summary GameStop is the global leader in the specialty video game retail industry, having over 4000 stores in the United States, Canada, Europe, and Australia. However, the fast-paced video game industry puts a question mark on the longevity of GameStop's business model, which is based on physical game disks and hardware sales. GameStop has to quickly adapt and develop new propositions of what it means to be a place for video game culture as consumer spending shifts to digital games, subscription services, live streaming, and virtual reality. Our three-year marketing plan is setting out a way to increase digital revenue streams by up to 30% of total sales by 2025. Key initiatives encompass changing the e-commerce platform drastically to work in an omnichannel retail model, launching the GameStop digital wallet and cryptocurrency, which enable virtual goods transactions, using AI to get personalized recommendations, and sponsoring live events like esports tournaments and virtual reality experiences held at renovated social retail spaces. The product assortment is also expected to include adjacent categories like clothing, collectibles, and toys to create a lifestyle merchandise revenue apart from just video games. A premium North American footprint of 2,800 stores with a rightsized international presence and an intelligent digital and physical balance would provide a sustainable business. In partnership with well-targeted digital ads, influencer endorsements, and loyalty programs, GameStop will implement competitive pricing strategies and bundled subscriptions to attract core gamers and enthusiasts while converting new customers across mobile, console, and PC platforms.

3 According to conservative estimates, this sector is expected to experience a steady % growth rate of 16% in compound annual growth rate, reaching $5.2 billion in total sales by 2025. In 2024, profitability is anticipated, with 3-5% net margins achieved through profit margin expansion and reducing SG&A through more efficient real estate. Many gaming enthusiasts consider GameStop as one of the strongest gaming brands on the planet. The plan is a blueprint whereby GameStop will utilize its vast infrastructure and massive customer base to take part in high-growth markets to change its identity from a video game retailer to the ultimate cultural center for a vibrant lifestyle and interactivity. Situation Analysis Market Summary The video game industry globally witnesses a meteoric growth trajectory. The revenue for 2022 was $184.4 billion, and a growth rate of 8.7% compound annual rate is expected till 2027 (Newzoo 2023). These gamers are the fuel for the growth, with the United States having a very active gamer base of 43% of the total population (over 129 million playing on console, PC and mobile devices). As the biggest video game specialty retailer, GameStop finds itself at a crossroads of this rapidly growing industry with almost 4,413 stores across the U.S., Canada, Europe, and Australia. It is evident from GameStop's $6.6 billion market capitalization (Yahoo Finance, 2023) that the company holds a prestigious position. Target Markets Gamers are not one unified body. The mean age for male players is 31, unlike the average age of female players, which is 34 (ESA, 2021). Well-established franchises with a considerable fan base, such as Call of Duty and Grand Theft Auto, and sports simulators like NBA 2K, are among the top brands in this dynamic market. Besides gaming, GameStop needs to think of

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4 broadening attraction for adjacent "geek" crowds, that is, anime, comic book, and toys fans- primarily Millennials and Z- Genres, who are the trendsetters of popular culture. Tastemakers and content creators, particularly streamers and critics on Twitch and YouTube, are another potential audience who influence the opinions of their viewers and represent a valuable audience for raising awareness and engagement ( Soini, 2022). In addition, local communities are another customer segment to cultivate. Schools and community groups are usually the best settings for in-store esports tournaments and gaming workshops—activities that present stores as social hubs where the video game culture is celebrated. Via comprehending the differences between distinct shopper and prospect profiles, GameStop can develop customized strategies that are effective on a broader scale as the total addressable market increases. Marketing Demographics Geographics GameStop, with 2,949 stores located across the states in over 48 states of the U.S., owns a strong national presence, which is found in highly populated metro areas and stores in strip malls that can be noticed by passing traffic. This wide footprint thus places GameStop stores in reach of much of the gamer market share. Demographics The primary customer group is male (70%) versus female (30%) (ESA, 2021). However, it is a diverse audience in terms of race: 61% consider themselves Caucasian, 17% Hispanic and Latino, and 12% African American (ESA, 2021). Most age segments are between 18 and 34, accounting for 57% of the customers. Interestingly, job status also reflects diversity—17% of dedicated student gamers represent the others, while a plurality of 46% have full-time jobs (ESA, 2021). The ability to customize messaging and experiences for different demographic segments

5 creates an addressable market that can help reposition GameStop as the cultural go-to brand for the diverse gaming consumer profile. Behavioral Analyzing the behavioral attributes of the core customers of GameStop, gaming enthusiasts, and the gaming community in general, some important insights can be drawn about purchase habits, motivation, and engagement preferences. First and foremost, games are cross- platform—with gamers buying titles across consoles, PCs, and mobile spaces. This signifies a significant departure from past years when someone exclusively supported Nintendo, Sega, or Sony consoles. One of the critical strategies that GameStop must employ is to facilitate a frictionless discovery and transaction process for users regardless of the hardware mix. Gamers also appreciate specific unique experiences that cover engaging sandboxes, dynamic multiplayer, and precise character customization. The best games immerse you completely into the worlds depicted, with the potential to absorb you in their narratives and the opportunity to gain mastery. This further motivates players to personalize their in-game avatars and merge their identity with that of the brand, which drives retention in the long run. Further, gaming fans interact with gaming culture in a wide range, ranging from streaming platforms like Twitch and YouTube, where influencers share content with millions of fans, to the growth of esports, which further strengthens the place of gaming as a mass spectator phenomenon—with tournaments selling tickets to fill arenas worldwide ( Soini, 2022). There are smaller online communities that are identifiable by the interests they share. They form the base in Discord servers and Reddit threads before gathering to support particular franchises.

6 Comprehending these behavioral features helps GameStop match its offerings to what these audiences need today: functional and emotional needs. The faster gamers switch platforms, the more GameStop must provide an omnichannel experience. In terms of the Achievement, Customization, and Storytelling motivations the audience has, these should be reflected in GameStop's product assortment and buying guidance. If the brand can tap into the cultural zeitgeist, the company can move further toward the gaming community infrastructure with which users are already interacting. Market Needs Functional Needs At its core, GameStop serves the functional utility of gaming passions across the main segments. The first thing is access - creating a convenient way to find and get the games across the most popular consoles, niche platforms, best-selling genres, and hidden gems ( Mobility Matters Research, 2021) . The convenience here is the ability to utilize the GameStop ecosystem regardless of location or context. However, the e-commerce platform is worldwide and has a solid physical presence. Value, too, is highly rated; this is shown by the fact that the market is likely to look for competitive pricing and trade-in programs that try to keep both hardware and software costs within the luxury entertainment vertical at a reasonable level. In conclusion, service is still the top priority, represented as frontline teams that pass on their knowledge and give personal recommendations enhanced by artificial intelligence. Social Needs Gaming is not just about transactions; it fosters social interaction through connections. The main parts of the community are also playing multiplayer online, both locally and globally. Satisfaction results from brainstorming, sharing, and enjoying the achievements between the

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7 members unified by common interests. This culture lives on belonging – where identities are based on belonging to a particular franchise, platform, or playing style, and those symbols are used as identity. Events are still relevant as they build social connections - from grassroots tournaments at your local GameStop to prominent developer keynotes at E3, streamed live by millions. With the growth of gaming, which has become an integral part of the entertainment industry and mainstream culture, GameStop is the best positioned to serve as the leader of projects focused on users' social motivations because of the brand equity and infrastructure ( Mobility Matters Research, 2021) . Emotional Needs This is where gaming offers the ultimate emotional outlet – adrenaline-pumped competition, awe-inspiring exploration, and emotional storytelling capable of subjugating the most stalwart gamers. Escape lets present-day worries flee, and one be immersed into flawlessly constructed worlds ruled by the decisions one makes, which make heroes of ordinary people. Acquiring the skills to overcome challenges, using them in exceptional circumstances, and defeating the most skillful opponents is a reward. Moreover, customization puts avatars, gear, and environments into a framework of individual personality – which attaches more profound sentimental value to players through customization ( Mobility Matters Research, 2021) . The long- standing tradition of GameStop to celebrate fans, not just sell products, is an excellent advantage in connecting with the community that goes through the whole emotional spectrum from excitement to disappointment when other retailers process transactions. Market Trends Multiple forces, however, act as tailwinds to GameStop as it takes advantage of its position as a supplier with a multifaceted audience in mind. The GaaS (Games as a Service) has

8 disrupted traditional release models. Nowadays, titles grow over months and years and are shipped as something other than a standalone product ( Semanová, 2020). The continuing spending from engaged communities will support these ongoing content updates and live events. The Free-to-Play (F2P) business model further strengthens the value proposition by providing optional in-game purchases instead of entire software purchases. As the audiences grow, the gaming industry also starts shifting towards Cloud-based streaming subscriptions like Netflix – making it easier for casual players to access flagship console and PC franchises on a more affordable device such as a mobile phone. The user can easily switch platforms between the Xbox and PlayStation, the Nintendo Switch, and VR Headsets; therefore, the gaming culture is not limited to the old-time console wars. It is enabled by games and services that allow for Cross-Platform play. The path of mainstream acceptance has also flowed downstream from games to gaming influencers – with the YouTubers and Twitch Streamers earning billions of views by playing, analyzing, and casting esports tournaments organized by game publishers. Lastly, there have been promising improvements concerning representation and inclusion, such as more diversity in in-game characters and source material creators ( Semanová, 2020). However, the critical mission of fairness and accessibility in gaming for players and developers is still concise. Market Growth We see broad data as a reflection of short-term solid industry trends that cut across gaming's total addressable market and technology segments. According to Mordor Intelligence (2023), the compound annual growth rate of video game software and hardware spending is expected to expand significantly, at 8.7% through 2027. With improved smartphones and the 5G network that reduces latency issues, mobile gaming is growing even faster and more

9 unexpectedly at 12.9%. The increase results from a highly advanced level of play that covers billions of subscriber devices. Projected to grow 14.7% yearly up to 2027, esports organized, league, and tournament viewership mirrors growing player bases. The prices and availability of virtual reality and the hardware it needs adapt to their adoption curve as the hardware becomes more affordable and content libraries expand ( Semanová, 2020). VR headsets, in particular, should rise at a 34.5% rate, with software sales per year also impressively jumping 33.7%. This concurring system of metrics tracks the Total Addressable Market (TAM) of an omnichannel gaming specialist like GameStop, which can satisfy the functional requirements of the enthusiasts of new experiences. This can create a shared space addressing the inward social drives and bonding through knowledge gained by decades of fostering gaming culture. GameStop's unique ability to be involved in high-growth gaming segments is one of its strengths. SWOT Analysis Strengths As the world's largest dedicated gaming retailer, GameStop holds a unique brand equity that is highly esteemed by the most passionate of fans and casual players alike. The sheer size of its global network of more than 4,000 international stores, which combines the virtual gaming worlds with real-life community gatherings, is the ultimate proof of its physical reach ( Colos, 2023) . The company's loyalty program, PowerUp Rewards, has collected over 65 million subscribed members. Weaknesses However, GameStop's old-fashioned business model relies mainly on pre-owned and physical game software sales, effectively shrinking and causing resource drainage from growth opportunities such as digital transactions, new hardware, and contemporary merchandise

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10 categories beyond just games. Moreover, its e-commerce experience is less streamlined than pureplay gaming sites and mass market rivals regarding personalized recommendations and frictionless shopping journeys ( Colos, 2023) . Pricing gaps also come in hardware packs and accessories compared to bargain retailers. Opportunities The fact is that there are numerous opportunities to transform GameStop into an even more powerful brand as gaming culture itself continues to spread across entertainment and mainstream lifestyle areas. The booming cloud gaming, live streaming, and VR hardware invite new potential markets. Meanwhile, such demand is rising among enthusiasts; thus, expanded merchandise like apparel, collectibles, and toys, with higher margins, are also being sold ( Colos, 2023) . Also, the localized physical centers can be restructured to become cultural hubs where community members can participate in esports championships and interactive gaming workshops, creating a stronger community bond beyond mere transactions. Threats An ever-increasing share of game sales has recently migrated to digital storefronts and digital console marketplaces owned and operated by platform holders. As video gaming becomes a part of mainstream culture, big box merchants like Walmart and Target start encroaching on the market with competitive hardware bundles and software discounts that appeal more to casual customers. Lastly, the volatility of discretionary spending amidst overall economic turmoil can influence high-end gaming purchases in software and hardware ( Colos, 2023) . The SWOT analysis is a summary of GameStop's brand strengths and the extensive infrastructure they have. Also, it quantifies the risk from old business mixes, competition changes, and the influence of macroeconomic trends. However, emerging thrilling opportunities

11 will no less arise after strategic proactive expansion of merchandise assortments, profitable entry into high-growth gaming segments, and intelligent utilization of physical places as cultural hubs, finally ensuring that GameStop will remain the defining lifestyle brand that covers digital and physical gaming galaxies. Competitors Analysis Direct Competitors As a specialty gaming retailer, GameStop is up against deep-discount big box retailers such as Walmart, Target, and Best Buy, which use their fantastic scale to keep their prices down on hardware and software. Steam and the Epic Games Store are also becoming the leading PC gaming marketplaces, mainly due to excellent digital infrastructure and a pervasive title database ( Colos, 2023) . PlayStation, Xbox, and Switch hardware makers support these console sides and storefronts with profound integration into their systems. Both facilitate an extension of vertical integration, which is hard for GameStop to imitate as a third-party retailer. Indirect Competitors Other indirect competition comes from the e-commerce giants like Amazon and eBay, which have a more comprehensive product selection and buy used/vintage inventory, making it very hard for customers to find more choices than even across the 4000+ locations of GameStop. Consumer engagement is increasingly happening off-domain on streaming sites like YouTube and Twitch, where gaming influencers produce original content by either playing or analyzing titles as they do it ( Colos, 2023) . The very nature of the games reflects competition – with free- to-play hits such as Fortnite and Genshin Impact monetizing through user-engaging in-game transactions instead of the traditional full-priced software purchases, which have been GameStop's main revenue generator.

12 Although these competitors have the power to dictate the pricing and have deep digital assets and hype cycles in their control, GameStop can only sometimes compete on this front. However, no player directly imitates the specific assortment of specialized gaming products, experienced staff, and the local physical store presence immersed in the gaming enthusiast communities. This unique value proposition is the starting point for the company's marketing strategy: To position itself as a center that integrates physical and social connections and online digital experiences for worldwide gaming fans. Combining omnichannel solid integration and localized cultural relevance is a good protective measure against digital disruptors. Market Strategy Marketing Objectives Spanning both digital and physical channels, GameStop will leverage its powerful brand equity and extensive infrastructure to achieve critical milestones growing overall awareness and penetration: Spanning both digital and physical channels, GameStop will leverage its powerful brand equity and comprehensive infrastructure to achieve essential milestones increasing general awareness and penetration: First, core gamers and entertainment fans will have 80% top-of-mind unaided brand awareness by 2025, with marketing campaigns reaching digital and retail touchpoints. Boosted by influencer partnerships and grassroots events, brand recognition remains high amongst core segments that are already loyal (McKinnon, 2022) while attracting new casual players who need to become more familiar with the revised proposition. Digital revenue channels are also expected to keep pace, with full-game software downloads and in-game transactions contributing 30% of sales by 2025. The investments aimed at developing the digital infrastructure will help frictionless commerce across mobile, console,

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13 and PC ecosystems, as well as the virtual goods powered by the proprietary currency of GameStop. Strategically speaking, well-thought-out overseas growth is focused on the high- opportunity regions until international sales make up 15% of GameStop's revenue mix by 2025. Customized e-commerce experiences and flagship locations that appeal to global gaming audiences are examples of the strategies used. At the same time, past mistakes serve as a guide to market prioritization ( McKinnon, 2022) . Grassroots esports, too, brings to light the role GameStop plays in supporting the growth of gaming culture with amateur tournaments that reach school clubs and neighborhood gamers. This is what makes more than 125 events of the year to bring in foot traffic, digital engagement, and community support. Financial Objectives As consumer behavior changes, GameStop diversifies its gross profit margin mix above gaming merchandise to reach 25% gross profitability. The categories of sectors like collectibles, apparel, and toys give the market a chance to have a healthy markup price, and digital transactions skip the costs of physical goods. Rightsizing real estate makes operating expenses of less than 22% of revenue possible. Together with a growing sales volume, by 2024, net profit is accomplished with net margins of 3-5%. In other words, the company's total revenue is conservatively predicted to eclipse the $5 billion mark by 2025, and it is associated with a healthy 16% annual compound growth rate from the 2022 baseline. Reaching these financial objectives will prove that GameStop is the ultimate omnichannel node that meets the demands of the growing worldwide gaming audience.

14 Positioning Strategy Game enthusiasts searching for immersive virtual worlds, social bonding, and material reward through gaming content that spans both digital and physical worlds, GameStop offers a one-stop shop for gaming culture. Establishing this positioning allows GameStop to maintain its competitive edge as a hybrid platform that combines digital discovery with physical social interaction. As video gaming becomes a popular culture, gamers want to connect virtual worlds and real-life communities to have a more unified experience. GameStop is the only brand that combines deep expertise from the gaming industry, internationally established retail infrastructure, and diehard fandom into a cohesive omnichannel ecosystem that is equally proficient in recommending the next big release, hosting live tournaments, or dressing fans with emerging merchandise categories ( McKinnon, 2022) . Unlike publishers who build the games themselves or influencers who shape opinions, GameStop alone can be creative in connecting digital discovery with the physical backbone of localized footprints. With this approach, GameStop will establish itself as the supreme gaming lifestyle brand for games in multiple genres and segments. Marketing Tactics Product Moving beyond hardcore gamer's merchandise, GameStop's product assortment enters the lifestyle category, such as apparel, toys, and collectibles, to expand the margins and to better serve pop culture enthusiasts. Vigorous curation spotlights emerging brands and provides the stage for innovative designers, allowing GameStop to stay a transactional platform and a cultural gaming champion ( McKinnon, 2022) .

15 Virtual goods also get added to the catalog and are available through a crypto and digital wallet created for gamers by GameStop itself. Easy compatibility with top console, mobile, and PC platforms makes it possible for gamers to buy excellent downloadable content, customize in- game avatars, and tip their favorite streamers. With this proprietary cloud gaming, the latest installment of GameStop's power user services allows gamers remote access to a curated library emphasizing the best titles outside the current console generations and niche indie experiences. Price Dynamic algorithms allow pricing competition with mass merchants who react to market fluctuations while paving the way for avoiding channel conflict, which is undercutting digital storefronts ( McKinnon, 2022) . The bundled subscriptions feature a multi-month hardware warranty, game title access, virtual currency allowances, and higher customer values. We should keep offering competitive trade-in prices to maintain stock of pre-owned inventories beyond competitors and to incentivize upgrade purchases. Distribution Developing e-commerce infrastructure into an omnichannel platform will lead to a smooth execution by merging digital and physical touchpoints into a single gameplay and shopping experience. Order online, fulfill in-store. Buy on the app and deliver to the door. "Stream from the couch," "Socialize in location." Re-sizing to 2,800 optimized North American store locations means that rent expenses can be moved to prime retail centers and anchor locations that show culture. GameStop has shops within shops, and its outposts are located inside leading technology and big box retailers. This brings merchandise to high foot traffic areas.

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16 Communication Authenticity marketing brings in the participation of GameStop with gaming personalities across live streams and competitions. Twitch sponsorships, tattoo branding and original programming hosted by popular internet influencers are the key elements to publicity and alignment with community values ( McKinnon, 2022) . Local events can also go in-person, with amateur esports leagues at your local stores and young talent shining through. Research Data analytics and artificial intelligence continually improve GameStop's ability to provide personalized recommendations meeting customer preferences across gameplay genres and merchandise interests for superior 1:1 interaction. Surveys collected from millions of PowerUp Rewards loyal members quantify customer experiences into actionable insights that prioritize improvements. Digital listening, when combined with the communities on Reddit, Discord, and beyond, identifies emerging trends in online gaming communities. In turn, GameStop's offers can continuously change to match the culture of video games ( McKinnon, 2022) . This mix of product range renewal, value-based pricing strategies, integrated distribution network and culture-bound communications solidifies the brand position of GameStop as the vital lifestyle center for digital discovery and absolute social linking for the contemporary online gaming world. Financials Break-Even Analysis The current results in 2022 serve as a baseline context for GameStop's profitability outlook in the planning horizon for the next three years. In our last fiscal year, we generated $5.5

17 billion in total revenue with a 22% gross margin mix, which was the lowest because of the 25% operating expense ratio associated with non-core real estate activities ( GameStop Corp, n.d.) . However, the company is on the verge of reorientation based on merchandising, digital acceleration, and rightsized retail and thus may reach break-even profitability by 2024. From the inflection point, gross margins will expand towards 25% as lifestyle categories (other than gaming) have a higher margin than software. In comparison, the optimized footprint will reduce operating expenses below 20-22%. This maintains the balance with the sales volume of $4.3 billion annually. Conservative estimates meeting the targets for digital transactions and enthusiast merchandise are forecasting the possibility of surpassing the threshold by 2024, as shown in Table 1 below. Table 1: Break-Even Analysis Item 2022 Actuals 2025 Forecast Revenue $5.5 Billion $5.2 Billion Gross Profit 22% 25% SG&A 25% 20% Sales Forecast Prudently developed sales forecasting models will lead to the total revenues of GameStop growing steadily from $5.5 billion in 2022 to $6.25 billion by 2025, which is a 16% compound annual growth rate retained by expanded margins and optimized real estate costs ( GameStop Corp, n.d.) , as shown in table 2 below. Gains in digital games, accessories, collectibles, and trade-ins help compensate for the drops in legacy physical software. Economic cycles and paradigm shifts where gamers both find offline ways to socialize using existing technologies and immerse themselves deeply in the competitive gameplay in virtual worlds present managers with

18 a unique chance to build brand image provided the strategies are in sync with the gamers wherever their preferences evolve across the interconnected physical and digital reality, thus, enabling new lifestyles to emerge. GameStop repurposes neglected assets, providing an experience ever since communities were culturally iconic but looked down upon by cynics expecting enlightenment, eventually benefitting from the bridges constructed by the visionaries whose awakening birthed mainstream inclusion of escapism. Table 2: Sales Forecast Category 2022 2023 2024 2025 Physical Games $2.8 B $2.6 B $2.4 B $2.3 B Digital Games $0.2 B $0.3 B $0.4 B $0.5 B Consoles $1.0 B $1.1 B $1.2 B $1.3 B Accessories $0.7 B $0.8 B $0.9 B $0.9 B Merchandise $0.5 B $0.6 B $0.7 B $0.8 B Trade-In $0.3 B $0.35 B $0.4 B $0.45 B Total Sales $5.5 B $5.75 B $6.0 B $6.25 B Marketing Budget The strategic spending of 10% of sales on customer acquisition and retention provides the capital for the most promising growth across paid media placement, influencer endorsements, loyalty promotions, trade marketing, and predictive market research, which is constantly revealing the behavioral evolution amongst gaming enthusiasts ( GameStop Corp, n.d.) . When 2023 clears the chaos of 2022, managing $80 million for multimedia advertising, $30 million supporting streamers and content creators, $50 million securing retail distribution, $35 million for engaging valuable PowerUp Rewards members, and $15 million for surveying digital

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19 communities, we will protect our market position while improving profitability. This will open up 20 optimized messages that creatively awaken the masses. Table 3: Marketing Budget Category Budget Paid Media $80 million Influencer Marketing $30 million Trade Marketing Support $50 million Loyalty Program Management $35 million Market Research $15 million This balanced sales forecast supports the strategic reorientation of GameStop towards the rightsized retail footprint firmly immersed in gaming culture and bolstered by a strong e- commerce capability - in a prime position to profitably serve the gaming needs of enthusiasts in the physical and digital realms.

20 References Colos, L. (2023). GameStop: Business model, SWOT analysis, and competitors 2023. PitchGrade . Retrieved from https://pitchgrade.com/companies/gamestop Entertainment Software Association (2021). 2021 Essential Facts About the Video Game Industry. Retrieved from https://www.theesa.com/resource/2021-essential-facts-about- the-video-game-industry/ GameStop Corp. (n.d.). Investor Relations. Retrieved from https://investor.gamestop.com/ McKinnon, T. (2022). GameStop’s strategy is what you need to know. Indigo9 Digital . Retrieved from https://www.indigo9digital.com/blog/gamestopstrategy Mobility Matters Research. (2021). GameStop stock: What does it need to succeed in e- commerce? (NYSE:GME). Seeking Alpha . Retrieved from https://seekingalpha.com/article/4432884-gamestop-stock-what-does-it-need-to-succeed- in-e-commerce Newzoo. (2023). Global Games Market Report. Retrieved from https://nzgda.com/wp-content/uploads/2023/11/2023_Newzoo_Free_Global_Games_Mar ket_Report.pdf Semanová, M. (2020). Emerging Technologies and Video Game Industry: Anticipation of Future Changes. Soini, A. (2022). Stock market memefication–Stock memefication and investment risk avoidance from the aspect of Gamestop. Yahoo Finance. (2023). GameStop Corp. Retrieved from https://finance.yahoo.com/quote/GME/

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