Social media assignment (2)

Template: Social Media Campaign Planning and Marketing Goals Name Brett Schiller First and Last Name Student Number: 110099710 Business Information (7.5 marks) Hypothetical Business name (1 mark) Note: it is an imaginary business Schiller’s Shoe Shack Type of business (.5 mark) Two sentence description of business (3.5 marks) This business will sell shoes of all sorts such as running shoes all the way to winter boots as well as athletic clothing. It will not only have many options to buyers, but it will also be reasonably priced Describe your goods or services (2.5 marks) All footwear purchased will come with a keychain of the buyer’s choice. In addition, a basketball net will be available for customers to shoot at for a chance to get 40% off their purchase if it goes in. Digital Identity (7.5 marks) Ideally, what URL will you have for your website? Note: you won’t have to actually design a website, but many social media accounts ask for a website in the biography section (1 mark) WWW.SchillersShoeShack.ca What three (3) Social Media Tools will you employ for your business to begin with for its initial social media campaign ? Note: one of these should must be either Facebook or Twitter (1.5 mark) ☐ Facebook ☒ Instagram ☐ LinkedIn ☒ Twitter ☒ YouTube ☐ Google+ For each of the tools you selected above, explain very briefly why you have selected this tool . (3 marks) 1. Instagram: it’s a well known platform for teens and young adults which are the age groups who understand the value of footwear. I also like the fact that it’s picture based since that’s what will attract people to the assortment of shoes. 2. Twitter: This is also a platform for teens and young adults that focuses more on chats which I like a lot because it can promote the business to many people. Comments are a big part of businesses which is why twitter is a great because it spreads the word for the company. 3. Youtube: This would be a great tool since I could post videos to tour the store and show availability so people know what to expect in person. In addition, it would be a good way to promote the basketball net Modified from the original designed to accompany the text found at: http://ca.wiley.com/WileyCDA/WileyTitle/productCd-1119330394.html

and the promotions that come along with it What handle/username will you target for each of these selected platforms? NOTE: It is a good idea to make actual accounts on these platforms using your UWIN email address, so you can claim the usernames and handles before they are taken. (1.5 marks) 1. SchillersShoes 2. SchillersShoes 3. SchillersShoes I’d like to keep the usernames the same if not, as similar as possible so that it’s easy for customers to access on all platforms What geographical range does the social media campaign address? (.5 mark) Preliminary Objectives (5 x 2 marks (1 for objective, 1 for measure)) What are the five top objectives of your initial campaign? Be specific. Your objectives must be measured and bounded by time. 1. Achieve profit: Calculate how much inventory costs and calculate the money from the purchases coming in. My goal will be to start making profit just after a year of work due to current price of name brand shoes 2. Attract and retain customers: Attempt to gain at least 20 new customers a week as well as getting the previous buyers to return. Measuring the amount of costumers coming through per day will give me an idea as to how much money I could possibly bring in. 3. Establish and sustain inventory: Ensure that inventory is restocked every 3 days with so that customers are never waiting. Attempt to bring in the shoes in style and take out the ones that aren’t to keep purchases going 4. Make customers happy: Have a suggestion box so that I know what type of shoes that I should be bringing in. I should check the suggestion box at the end of every day to ensure requested products are in 5. Have hours that fit buyers schedules: Having reasonable hours is a key to success because you want to buyers to be able to come when it’s convenient for them. I can measure this through trials meaning that I could measure the amount of customers per every hour to find the peak spots as well as taking feedback on recommended times.

Competitive Scan (30 marks – see detailed breakdown in table below the form submission). Name 3 real-world competitors and list their websites, blogs and top 2 social media sites. Provide a two- to-three sentence analysis for each of what they are doing well on and what needs improvement (also known as – lessons you can learn from them!) Competitor Name Website and/or Blog Address Social Media #1 (Name of site and specific handle or page) Social Media #2 (Name of site and specific handle or page) BB Branded https://www.bbbranded.com/ Instagram: bbbranded Facebook: BB Branded What they are doing well: Reviews show that they have good shipping speeds for online orders. They consist of shoes a lot of franchise places do not carry. Great costumer service. For my business I’d like a large variety of shoes that not many stores have as well. What needs improvement: - For online orders they’ve shipped the wrong colors of shoes - Some customers suggested that they wanted the shoes double boxed and they came single boxed - Wrong shoes were shipped to the customers which made them angry Ensure items are ready and checked over before being shipped and double box shoes if asked to. Competitor Name Website and/or Blog Address Social Media #1 (Name of site and specific handle or page) Social Media #2 (Name of site and specific handle or page) Footlocker https://www.footlocker.ca/?SID=5564&inceptor=1&cm_mmc=paid %20search-_-google-_-g-_-branded-_--_--_-p-_--_--_-199260539-_--_- 13242920699-_-textads-_-p31077138328-_-611666428201-_--_--_- &gad_source=1&gclid=CjwKCAjwkY2qBhBDEiwAoQXK5c74VabPaDDoe1zip b_Cmv5AMt34uOJvQOszbM_KBNFNwlORipm63hoCOcEQAvD_BwE&gclsrc =aw.ds Instagram: footlockercanada Facebook: Foot locker canada What they are doing well: - Good in person service - Quick deliveries - Have clothing as well I could include clothing as well to compete with the competition What needs improvement: - Size of shoe mix ups - Not the greatest selection - Inaccurate tracking information Ensure that all of my shipments are correct before sending them out, make sure I have a selection for all age groups and genders, and make sure my tracking updates are correct Competitor Name Website and/or Blog Address Social Media #1 (Name of site and specific handle or page) Social Media #2 (Name of site and specific handle or page) Globo https://www.globoshoes.com/ Instagram: Globo_shoes Facebook: GLOBO

Shoes ca/en? gad_source=1&gclid=CjwKCAjw kY2qBhBDEiwAoQXK5dbWv2jM TqO2- D7rpgeWnsrkbTSJvPonAUSLZe5 - 0YqU52EN73YfkxoCf9UQAvD_B wE What they are doing well: - It is well priced - Quick and efficient service - Large selection of different types of shoes I can use these good traits for my business to make customers happy What needs improveme nt: - Run out of shoes often and take a while to get new ones in - Not a big selection in larger sized shoes - Poor customer service in some conditions I could use this to improve my business since it shows that I need to ensure inventory is always stocked, have all sizes available and ensure that I’m treating customers with respect. How this section is marked: Competitor Name 1 mark – appropriate and clearly identified Website and/or Blog Address 1 mark – identified and properly formatted Social Media #1 (Name of site and specific handle or page) .5 mark – platform identified .5 mark – hand/userID Social Media #2 (Name of site and specific handle or page) .5 mark – platform identified .5 mark – hand/userID What they are doing well: Up to 3 marks are available for a response that is clear, accurate, relevant and genuinely insightful. What needs improvement: Up to 3 marks are available for a response that is clear, accurate, relevant and genuinely insightful.