MKT 345 Final Project

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What were the top 3 associations that SFA led to in the minds of customers concerning the salesperson?    Satisfaction with the salesperson, information, and product knowledge Trust in the salesperson, market knowledge, and responsiveness Professionalism, information, and market knowledge Information, understanding and anticipating needs, and decision making

Research Problem: What are the effects of Facebook advertisements on the consumption of local lip tint products of Grade 12 ABM students?     Answer the following questions: 1. Is the problem important and worth researching?   2. What impact might this research have in your perspective? Explain your answer.

Demonstrate how the product/service you purchased satisfied a need, within your answer identify what type of need this was  Demonstrate = give practical explanation of • Need = what does this mean in marketing terms? theory that looks at needs in a marketing context • Satisfied = what does this mean in marketing terms • What type of need = Consumer Behaviour my purchase was a microsoft laptop.

please answer in details within 30 minutes. stating why the option is correct and why other options are wrong.

You have been hired as a consumer behavior expert for Dayfresh. Dayfresh offers products such as cow milk, lactose free milk and flavored milk in the milk and dairy category.Question: Which sensory stimuli can be used in sensory marketing of your brand? Give example of any one stimulus and how would you use it.

6.6 Using the Roger’s diffusion of Innovations theory, assess the market success of ANY ONE of the following products:  Plant-based meats (see for example Impossible Burger or Beyond Meat) 3-D printers  Fitness trackers (see for example Fitbit, Apple iWatch)

The director decides to move forward to fix this issue. "I'd like you to come up with a strategy to fix this misperception by consumers. I want this strategy to create an almost involuntary reaction in the consumer of thinking 'good-tasting cookie' whenever they see 'Cocoa Cremes'." "I think once they learn and remember that the cookie brand stands for an enjoyable eating experience, we may see an increase in sales." Which strategy would you recommend to the director? Select an option from the choices below and click Submit. You recommend developing an advertising campaign that shows the brand name at venues, like sporting events and concerts, where younger people might see it and remember it. You recommend a nationwide sampling campaign where consumers are given free samples of the cookie, ensuring the brand name is prominent in all the advertising material the consumer sees before eating the cookie. You recommend developing an advertising campaign that pairs images of people eating…

WRITE IN FORM OF WSSAY, IF POSSIBLE. Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the agebracket 21 to 40 has been experiencing slow sales over the past year. However, Belbin’s otherbeer products have continued to perform well. Your task is to conduct marketing research todetermine whether the product should be continued.You must write a report about the marketing research process and your findings.Your report should include:1. A definition of the problem and one research objective2. A descriptive research survey approach. This includesa. Objectives of the survey ( define at most three objectives)b. Details about the survey approachc. A questionnaire (with at least 10 questions) that links to the research objectived. How the survey was administered (be specific regarding the amount of workersinvolved, the place/s and time/s)2. An analysis of the data presented graphically (use fictitious/self created data)3. A presentation of the findings and…

Please do not give solution in image formate thanku.

In what ways Burger King could have attracted customers? Or it is not a feasible product? Discuss in detail   Note:Give your answers from the point of view of consumer’s behavioral aspects.

1. By considering current epidemic situation how does “perceived risk”influences consumer buying decision. Explain.

Question 2 What is the purpose of influencer marketing? Using influencial celebrities for disinformation campaigns against competitors Targeting people known to influence others who may be potential customers Key corporate officers infuencing the daily management of frontline employees Posting signs in a store to influence purchase decisions at the point of sale View Feedback Question 3 When does a consumer become a customer? When the consumer wishes he could buy the product When the consumer acknowledges a need for a product or service that he wants to fill While a person stands in line to buy a product When a consumer buys a product or service for the first time View Feedback Question 6 Which type of customer loyalty would marketers prefer? Attitudinal loyalty Complete loyalty Marketers don’t care if a customer is loyal Behavioral loyalty View Feedback Question 7 What is one strategy for generating attitudinal loyalty? By developing a memorable logo that conveys the attitude…

Q1-“Marketing in 21st century; it is not among products. It is among perceptions.” Regarding sensory marketing (senses), what do you understand from this statement? Please make comments with your own words.

Develop a response using the following to guide you:     Identify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension.   For any information you reflect within this assignment, ensure a citation. You must include at least six (6) academic sources for this assignment. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures.

C. Building Customer Value: Products, Services & Brands Marketing Technology Mobile Hotspot You've heard of mobile Wi-Fi hotspots, but one is truly mobile- your car. Automobile manufacturers Audi, Ford, Nissan, and General Motors are equipping cars with 10-inch screens and Internet access. Cadillac's new XTS includes an iPad-like touch screen and voice commands so you can keep in touch with your friends on Facebook. The government is concerned that Web access will cause a spike in accidents due to increased driver distraction and wants the devices to only work when the car is in park. Such guidelines are only suggestions, however, leaving car manufacturers to include whatever they think customers want in their vehicles. The industry's argument is that these new gadgets are safer than the handheld ones drivers are already using in their cars. Automakers claim that there will be even fewer buttons than currently found in cars, possibly resulting in greater safety for drivers and…