Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
In what ways Burger King could have attracted customers? Or it is not a feasible product?
Discuss in detail
Note:Give your answers from the point of view of
![Burger King failed to attract nutrition-conscious diners through 'Satisfries', a lower-calorie,
healthier version of its French fries, with the result that the company withdrew the product from
two-thirds of its restaurants. The failure of 'Satisfries' was a major blow to the global fast-food
giant which was struggling to provide better dining experiences to customers by serving healthy fast
food at its restaurants. Burger King introduced the lower-calorie fries with the objective of
attracting more health-conscious consumers and boosting its health-friendly image among the fast-
food giants in the world. But critics questioned its claim about offering fewer calories and a
healthier fast-food option than its rivals. The product also failed to satisfy consumers who were not
clear about the advantages of “Satisfries' compared to the company's regular fries. Moreover, its
overpricing, weak brand positioning, bad marketing decision, wrong social media advertisements,
and lack of product differentiation among others, resulted in the failure of 'Satisfries'.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F2da7103e-c286-4f64-a0db-6e72f95d1f18%2F72e15e7c-a0bb-4cf0-ab24-a4f0de43671b%2Fep4aslh_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Burger King failed to attract nutrition-conscious diners through 'Satisfries', a lower-calorie,
healthier version of its French fries, with the result that the company withdrew the product from
two-thirds of its restaurants. The failure of 'Satisfries' was a major blow to the global fast-food
giant which was struggling to provide better dining experiences to customers by serving healthy fast
food at its restaurants. Burger King introduced the lower-calorie fries with the objective of
attracting more health-conscious consumers and boosting its health-friendly image among the fast-
food giants in the world. But critics questioned its claim about offering fewer calories and a
healthier fast-food option than its rivals. The product also failed to satisfy consumers who were not
clear about the advantages of “Satisfries' compared to the company's regular fries. Moreover, its
overpricing, weak brand positioning, bad marketing decision, wrong social media advertisements,
and lack of product differentiation among others, resulted in the failure of 'Satisfries'.
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