marketing discussion m3a1

As the incoming General Manager for a name property in our destination, you have requested a report from your Hotel Manager/ Resident Manager regarding the following: You are required to: the chosen hotel is Spice island Beach resort located in Grenada 7. Design a comprehensive marketing strategy to assist in making the property morecompetitive in today’s global market .8. Critical assess the procedures/policies that are in place to accommodate persons withdisabilities.

Introduction to Product Marketing: Provide an introduction to the role of product marketing in the context of international business. Your international business is an oil company located in Saudi Arabia. 1a. Outline at least three international promotional strategies and methods for your products. Consider strategies such as advertising, public relations, and digital marketing. 1b. Explain how cultural considerations may impact the effectiveness of your chosen promotional strategies. 1c. Explain at least four factors that should be considered when designing international distribution strategies for your products. Consider factors such as logistics, channel selection, and regulatory compliance.

Think about the following products: packaged flour, swimsuits, textbooks, and automobiles. Describe how a firm would need to adapt the marketing for each of these products to suit conditions in China, Germany, and Saudi Arabia. In particular, think about the nature of the product, its pricing and distribution, and the marketing communications associated with it. China is an emerging market with low per-capita income, Saudi Arabia is an emerging market with a conservative culture rooted in Islam, and Germany is an advanced economy with a liberal culture.

You are expected to research market opportunities and develop a ‘Market Opportunity Report’ highlighting the opportunities and challenges that exist for an Australian company’s products/services (BWS LIQUOR) entry into a country of your choosing in Asia (INDIA). The selected company must currently NOT be operating or distributing products/services in the Asian market you have selected.  You may NOT contact the organization during the completion of this assessment.chosen company is BWS LIQUOR and u should write about how u gonna implement the business if u launch the BWS in INDIA. u should write 3000 word  

Products must be adapted to accommodate national differences arising from customer preferences and each market’s economic conditions, climate, culture, and language. Think about the following products: packaged flour, swimsuits, textbooks, and automobiles. Describe how a firm would need to adapt the marketing for each of these products to suit conditions in China, Germany, and Saudi Arabia. In particular, think about the nature of the product, its pricing and distribution, and the marketing communications associated with it. China is an emerging market with low per-capita income, Saudi Arabia is an emerging market with a conservative culture rooted in Islam, and Germany is an advanced economy with a liberal culture.

Assume that you are the country manager of KIA Motors Pakistan, and your company want to launch an electric SUV in Pakistan. Discuss which marketing research method you will use to understand the preferences of the customer about an electric SUV in the context of Pakistan. And explain why you use that specific marketing research method in the context of Pakistan?

Discuss the effect of destination marketing practices in tourism industry in the covid-19 pandemic development in Sri Lanka. Here the discussion should be based on but not limited to the following- -Government established tourism promotional organizations in Sri Lanka. -Practices of your mentioned organizations in promoting Sri Lankan tourism industry. -Private sector involvement on promoting Sri Lanka as a tourism destination,  and the sustainability of practices promoted.

As the incoming General Manager for a name property in our destination, you have requested a report from your Hotel Manager/ Resident Manager regarding the following: You are required to: the chosen hotel is Spice island Beach resort located in Grenada 7. Design a comprehensive marketing strategy to assist in making the property morecompetitive in today’s global market .

Next, let us assume that you are the marketing manager for a U.S. company, your company is interested in entering the selected country that you are comparing with the U.S. Identify a product/service that you are planning to introduce to this new country market, then explain why the company has to make the adaptations of the product/service due to the cultural differences between the two countries. Please justify.

A market entry strategy is the planned method of delivering goods or services to a target market and distributing them there. Once a firm decides to enter a foreign market, the question arises as to the best mode of entry. Explain advantages and disadvantages of different entry modes that Marketers must need to consider when enter the foreign market. Use critical approach to address the issues.

When a company has selected a potential target country for possible market entry. What general background information would be required to develop effective marketing plans

International Market Research Your presentation was very well received Yet, having no previous work experience with moving into international markets, you think it might be best to contract with an external service to research international markets In the discussion board, meet with your marketing team and discuss the following challenges ahead of you Consider and discuss the following: – What are the key considerations in choosing such a partner? – What would you expect of them? – How would you go about finding such a partner and what would your selection criteria be? – Is the marketing research process you have learned applicable in part or whole to this effort? – Is it more cost effective to do the research yourself?

. Explain how travel distribution systems work in connecting customers and suppliers2. Discuss the social, economic and technological factors that have influenced the evolution of tourism as a global phenomenon3. Assess the roles, responsibilities and impact of government, private sector and media in international tourism development and management4. Evaluate international tourism trends and their impact on environmental, economic, cultural and social development

Right-Time is a direct sales company, sells health products directly to consumers without going through retail outlets, thereby creating its own supply chain. It markets and distributes over 100 consumer products, employs over 5,000 people worldwide, and works with Right-Time business owners (RTBO) in over 25 countries. The RTBOs is the link between products and consumers. Right-Time has a global strategy for producing, marketing, and distributing its products worldwide which relies on the RTBOs. One strategy supports sustainable, small global organic farms to grow plants for their smoothie blends. Another strategy is aligning products and advertising to diverse markets. Additionally, they support employee volunteerism and offer employees four paid days per year of leave to volunteer. Employees regularly volunteer in their local communities, which builds brand awareness and demonstrates social responsibility for Right-Time. Right-Time hosts an annual celebration for employees,…

When developing a tourism plan, which factor will be assessed during a market analysis? a) The target market b) The time frame c) The labor force d) The scope of the project

You work for a cranberry company in Nova Scotia looking to enter the Australian cranberry market. Based on this scenario, Describe your target market, how are you segmenting the market? How will you need to adapt your product to be successful in the entry country (australia)?

The marketing concept with respect to international trade entails: Group of answer choices basing decisions on domestic marketing research, as it is usually more thorough and detailed than international market research. following identical procedures in foreign and domestic markets. adaptation to different environmental aspects (such as laws, cultural aspects) in the context of meeting consumers' needs. alteration only of the price, promotion, and place components of the four P's. focusing on short-term rather than long-term profit, because international trade is very risky and unstable.

You have been hired by a company to lead its local and international expansion efforts. Considering that the company already has products which its markets on a small scale locally, it has become imperative that it makes additions to its current product variants, as well as promote these new and existing products in markets other than its existing markets. Propose four relevant strategies and the key marketing mix decisions you have to make in achieving its expansion objectives.

1) The needs and demands for dental care, oral health and aesthetics worldwide has resulted in the rise of value in dental market. The impact from this situation has led to a significant increase in individuals or companies who wish to exploit in dental market. Some of these providers take a solely commercial approach with less emphasis on professional ethics and patients’ well-being. In many cases, activities are provided by individuals with minimal or no training in dentistry. They may argue that they are not providing a health service but a purely cosmetic service and therefore are not required to adhere to healthcare regulations. Provision of such treatments puts patients at risk of inappropriate treatment and irreversible damage to their oral and general health and may deny them the chance of appropriate redress. Discuss TWO (2) steps in problem solving that can be used to help navigate the exploit issues in dental market.   2) Creativity can be defined as the tendency to generate…

Gap is a global brand, but recently the company has struggled to connect with customers in the United States.  Gap’s management team has contacted you as a team of Chief International Marketing Consultants to design a global marketing program. They have asked you to respond to their situation by selectively targeting Beijing OR Shanghai in China, two cities with high population densities, where sales might be very strong. The brand already has a strong online presence, www.gap.cn, which serves as an alternative channel with a potential reach of several hundred million consumers.

Read the Case and Answer the following Questions The Swedish brand of furniture sells a wide range of home furnishing products. Its affordably priced but good quality products have grown popular in several countries globally. This is an analysis of the marketing strategies and  techniques IKEA utilized to achieve global success. The target market of IKEA is mainly the global middle class. It sells good quality and durable but affordable home furnishing products. The middle class consumers generally look for products that are good in terms of design and quality and come for low prices. It is also a reason behind the increasing presence and popularity of IKEA globally. IKEA uses both traditional and digital channels to advertise and promote its brand.  It has used social media to attract and engage customers. Separate country pages are used to engage customers on Facebook. Pinterest, Twitter, Google plus and other social media channels are also used by the brand to promote itself. From…

Read the Case and Answer the following Questions The Swedish brand of furniture sells a wide range of home furnishing products. Its affordably priced but good quality products have grown popular in several countries globally. This is an analysis of the marketing strategies and  techniques IKEA utilized to achieve global success. The target market of IKEA is mainly the global middle class. It sells good quality and durable but affordable home furnishing products. The middle class consumers generally look for products that are good in terms of design and quality and come for low prices. It is also a reason behind the increasing presence and popularity of IKEA globally. IKEA uses both traditional and digital channels to advertise and promote its brand.  It has used social media to attract and engage customers. Separate country pages are used to engage customers on Facebook. Pinterest, Twitter, Google plus and other social media channels are also used by the brand to promote itself. From…

Read the Case and Answer the following Questions The Swedish brand of furniture sells a wide range of home furnishing products. Its affordably priced but good quality products have grown popular in several countries globally. This is an analysis of the marketing strategies and  techniques IKEA utilized to achieve global success. The target market of IKEA is mainly the global middle class. It sells good quality and durable but affordable home furnishing products. The middle class consumers generally look for products that are good in terms of design and quality and come for low prices. It is also a reason behind the increasing presence and popularity of IKEA globally. IKEA uses both traditional and digital channels to advertise and promote its brand.  It has used social media to attract and engage customers. Separate country pages are used to engage customers on Facebook. Pinterest, Twitter, Google plus and other social media channels are also used by the brand to promote itself. From…