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Western Governors University *

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Marketing

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May 21, 2024

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Case Study 8: Launching a New Service Problem: A financial services firm wants to launch a new wealth management service. Solution: Market Research: Identify the target market and understand their needs. Service Design: Develop a comprehensive service package tailored to the target audience. Branding: Create a strong brand identity for the new service. Marketing Strategy: Use a mix of digital and traditional marketing channels to promote the service. Training: Train staff to deliver the new service effectively. Customer Onboarding: Develop a smooth onboarding process to ensure a great customer experience.

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