Discussion Post Unit 6

dis Market

Product: Apple HomeLife  Conduct a segment analysis and identify the primary target market that your company with create the marketing strategies for. 1) Look for all possible customer segments and exclude those that are not identifiable as a potential customer. Describe and or explain all the applicable segment variables with a brief analysis including why the segment is relevant.  Demographics (age, gender, income, family lifecycle, education, religion, geographic, etc, etc, etc)  Psychographics (e.g. attitude, mindset)  Behaviors (e.g. purchase behaviors) Be sure to include ALL segment variables (ie prospects) that are relevant to your product. Do not select or describe your target market here. 2) Primary Target Market Description (multi-segment) Select a combination of segment variables to describe your primary target market. This target market will serve as the focus for your marketing strategies. Include reasons for selecting the target market you identified: why attractive and…

A microwave oven manufacturer wants to develop a market segmentation in the market. Suggest some possible market segmentation.                                     a-      Discuss the Marketing techniques to identify the customers?  What would you do if the target market was teenagers? Techniques?

Please answer question 3.1 and 3.2  3.1. Identify the various objectives of marketing departments and provide an         example  for each.                                                                                                 3.2.  Discuss the concept ‘Market segmentation’, including the types of                    segments.

The New Beetle Case: 1. Examine the VW’s segmentation strategy for the New Beetle. Explain which marketsegment(s) VW should target and why.2. Describe the appropriate positioning for the market segment(s), taking into account therelevant competitive options for the consumers.3. How would the various components of the marketing strategy (product design, pricing,distribution and promotion) be impacted by the positioning?

Creative Homework/Short Project. Sometimes advertising or other marketingactivities cause problem recognition by showing consumers how much better off they would be with a new product or by pointing out problems with products they already own. Discuss problem recognition for the following product categories. Make a list of some ways marketers might try to stimulate problem recognition for each product. Present your ideas to your class.a. Toothpasteb. A home security systemc. A new automobiled. An online dating servicee. A health club membership

Which market segmentation approach is Nissan most likely to use? ocassion segmentation benefit segmentation gender segmentation lifestyle segmentation

As you start developing the marketing plan, you realize the product (iPad) and customer’s need must match. Customers are motivated to by products and services based on their personnal wants and needs. Research the products your selected company promotes. Choose 1 top product. Cutomer Target: Who is your primary cutomer target? (b) Explain the demographics and psychographic profile of your primary customer. (c) Consider if this target market will change and grow in the next decade. (d) Include this information in this section.Customer segments:Decide if the customer groups should be segmeted. (b) Renmember to segment based on homogenous and heterogenous groups. (c) It is important to make sure the groups are large enough to generate substantial revenue for the company.Product Position: Consider the images of your company and its 1 top product (iPad) (b) What positioning strategy will you incorporate into the plan? (c) Consider how you will position the product in the market. (d)…

c. Marketing intelligence and marketing research are used by marketers to make informed decisions. Explain the difference between both concepts?

Answer the following:(Note the group's product is beauty soap. All products must be different and must be in lined to different segments to marketing, example Demographic Segmentation, Geographic Segmentation, and Technographic Segmentation)

6 b

Elaborate and explain each of this context. 1. A good marketing team can help develop a positioning statement to helpreach as much or the target market as possible. The best start for any positioning analysis is gaining a thorough knowledge of a product or service's target market. This is the group of people or businesses that will best benefit from the use of the product/service.

we have decided to start a new business called ABC headphones. We will be selling a variety of diff head phones.   1 ) What are the customer's needs this product will be able to meet? 2) What can make our product competitive, what is the advantage to selling this type of product? 3) What customers can be targeted by this business, age groups, geographic regions, income level, gender.

Tom is a business owner that has just asked his team the question, “What do we do best?”  Which of the four marketing management philosophies is Tom using?   Question 2 options:   a)  Production orientation   b)  Sales Orientation   c)  Market Orientation   d)  Societal Marketing Orientation

Pick an example of a pharmaceutical healthcare product   2. Prepare one slide, include:   o Type of product   o Disease/therapeutic area served   o Target population for use   o Brand and marketing details   Where does it fit in the market? Is it a leader, follower, new entrant?

Please explain both correct and incorrect A marketer is interested in segmenting a business market based on technology and customer capabilities. Which of the following major segmentation variables would the marketer most likely use to assist with the task? Group of answer choices Personal Characteristics Situational factors Operating variables Demographic variables Purchasing approaches   Note:-  Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism.Answer completely.You will get up vote for sure.

Market segmentation and product positioning in consumer markets are extremely important concepts for marketers to address.  One of the big questions to address is what attributes should end up in the final positioning model(s).  Furthermore, there are questions of whether the attributes should be of utilitarian or more hedonistic/psychographic in nature.  Clearly there is also a place for creativity in these regards.  Discuss how marketing management should go about making these critical product/brand positioning decisions.  After some discussion, present an example of a creative perceptual map that Burger King could use to position and differentiate its brand from others like McDonald’s, Kentucky Fried chicken, and other fast food restaurants.

A stapler company has created a sophisticated electric stapler capable of stapling hundreds of pages at a time. Describe one possible approach to the segmentation/ targeting/ positioning process for this product. Based on these aspirational decisions, briefly describe how a marketing manager might design the marketing mix.

1. Conduct market segmentation for "Aria" based on the SEG questions. How many segments would you would retain? Why? Decide which segment should be the primary target market and explain why.

Explain what type of segmentation your company might use for its market and describe who their target market is. Assignment should be double spaced, 12-point font

List/Give examples of 4-5 research objectives and research questions for ‘What the opinions of consumers on a 10 percent reduction in weight, with the price remaining the same, of “Snackers” chocolate bars?’

A new luxury car showroom was opened. Before opening, numerous marketing strategies based on customers’ location, time zone, climate and season had been taken into consideration. In addition customers’ region, country and city size had also been applied. In your point of view which segmentation was analyzed to meet the audience’s desires and interests? *       A. Demographic segmentation       B.Behavioural segmentation       C .Psychographic segmentation       D. None of the above       E. All of the above