Product: Apple HomeLife Conduct a segment analysis and identify the primary target market that your company with create the marketing strategies for.1) Look for all possible customer segments and exclude those that are not identifiable as a potential customer.Describe and or explain all the applicable segment variables with a brief analysis including why the segment is relevant. Demographics (age, gender, income, family lifecycle, education, religion, geographic, etc, etc, etc) Psychographics (e.g. attitude, mindset) Behaviors (e.g. purchase behaviors)Be sure to include ALL segment variables (ie prospects) that are relevant to your product. Do not select or describe your target market here.2) Primary Target Market Description (multi-segment)Select a combination of segment variables to describe your primary target market. This target market will serve as the focus for your marketing strategies.Include reasons for selecting the target market you identified: why attractive and or what’s better than other potential target market(s).

The concept of Apple HomeLife is to provide a comprehensive and intuitive home automation solution…

Answered: Product: Apple HomeLife Conduct a…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Question

Product: Apple HomeLife

Conduct a segment analysis and identify the primary target market that your company with create the marketing strategies for.

1) Look for all possible customer segments and exclude those that are not identifiable as a potential customer.

Describe and or explain all the applicable segment variables with a brief analysis including why the segment is relevant.

Demographics (age, gender, income, family lifecycle, education, religion, geographic, etc, etc, etc)
Psychographics (e.g. attitude, mindset)
Behaviors (e.g. purchase behaviors)

Be sure to include ALL segment variables (ie prospects) that are relevant to your product. Do not select or describe your target market here.

2) Primary Target Market Description (multi-segment)

Select a combination of segment variables to describe your primary target market. This target market will serve as the focus for your marketing strategies.

Include reasons for selecting the target market you identified: why attractive and or what’s better than other potential target market(s).

Expert Solution

Trending now

This is a popular solution!

Step by step

Solved in 3 steps

SEE SOLUTION Check out a sample Q&A here

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.

Similar questions