Pick an example of a pharmaceutical healthcare product   2. Prepare one slide, include:   o Type of product   o Disease/therapeutic area served   o Target population for use

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
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Pick an example of a pharmaceutical healthcare product

 

2. Prepare one slide, include:

 

o Type of product

 

o Disease/therapeutic area served

 

o Target population for use

 

o Brand and marketing details

 

Where does it fit in the market? Is it a leader, follower, new entrant?

 

 

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