Provide an original example of a product or service to which you are brand loyal, meaning no other brand can be substituted.  How long have you been using this particular brand?  Explain the reasons for your brand loyalty. Consider the four aspects of market segmentation, and describe how the company segments the market for this particular product or service.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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  1. Provide an original example of a product or service to which you are brand loyal, meaning no other brand can be substituted.  How long have you been using this particular brand?  Explain the reasons for your brand loyalty.
  2. Consider the four aspects of market segmentation, and describe how the company segments the market for this particular product or service.
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