Think of 3 products (different from your group product) Make a table answering these key points. * which segments to targeting. how many products to offer. * which products to offer in which segments.

Think of 3 products (different from your group product) Make a table answering these key points. * which segments to targeting. how many products to offer. * which products to offer in which segments.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Answer the following:
(Note the group's product is beauty soap. All products must be different and must be in lined to different segments to marketing, example Demographic Segmentation, Geographic Segmentation, and Technographic Segmentation)

• Think of 3 products (different from your group product)
• Make a table answering these key points.
* which segments to targeting.
* how many products to offer.
* which products to offer in which segments.

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