ACCCB543 Assessement 3

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543

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Management

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Jan 9, 2024

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Jenifer Kephart Competency 3 Assessment December 11, 2023 ACCCB/543 Jenifer Kephart Competency 3 Assessment December 11, 2023 ACCCB/543 1

Jenifer Kephart Competency 3 Assessment December 11, 2023 ACCCB/543 In the contemporary business landscape, the role of ethics is paramount in shaping a company's reputation and overall success. Ethical decisions and actions carry significant implications not only for the company's financial performance but also extend to impact employees, customers, shareholders, and society at large. As such, it becomes imperative for businesses to establish a robust framework that directs ethical decision-making and behavior. The WH Framework stands out as one such structured approach designed to facilitate ethical decision-making. This framework entails the systematic identification of stakeholders, primary values, and guidelines to steer ethical behavior within an organizational context. This assignment aims to apply the WH Framework to a specific scenario involving Steven J. Trzaska, who serves as the head of L'Oreal USA's regional patent team, evaluating his actions in light of the ethical rules and core values of the company. WH Framework: WHO (Stakeholders): Core Values: HOW (Guidelines): Steven J. Trzaska Integrity, Respect, Responsibility  Adherence to ethical principles and legal regulations  Maintaining the confidentiality of company information  Compliance with all company policies and values  Disclose Any Potential Conflict of Interest 2

Jenifer Kephart Competency 3 Assessment December 11, 2023 ACCCB/543  Refrain from engaging in actions that could harm the company's reputation or goodwill. L’Oreal’s Management Team Integrity, Respect, Responsibility  Every aspect of the investigation must comply with ethical principles and legal regulations.  The investigation should be conducted with a keen awareness of its potential impact on the company's reputation and goodwill.  Uphold the ethical standards and values established by the company. In the given scenario, the termination of Trzaska by L'Oreal's management was a consequence of his breach of the company's ethical rules and values. The specific accusation involved Trzaska accepting gifts from a patent lawyer, raising concerns about a potential conflict of interest. L'Oreal's management conducted an investigation, substantiating the allegations against Trzaska and leading to his dismissal. Key stakeholders in this situation include Trzaska, L'Oreal's management, the patent lawyer, L'Oreal's employees, customers, shareholders, and the public. Trzaska and L'Oreal's management had conflicting priorities, with Trzaska seemingly prioritizing personal interests over the company's values and reputation. In contrast, L'Oreal's management prioritized the interests of the company, its employees, customers, and shareholders, demonstrating a commitment to uphold the company's core values. 3

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Jenifer Kephart Competency 3 Assessment December 11, 2023 ACCCB/543 L'Oreal's management based their decision to terminate Trzaska on the primary values of respect, responsibility, and integrity. These values align with L'Oreal's core values, emphasizing respect, excellence, and innovation. By adhering to these values, L'Oreal's management aimed to uphold ethical standards, safeguard the company's reputation, ensure fairness in the investigation, and maintain trust among stakeholders. The WH Framework proved instrumental in analyzing this scenario by offering a systematic approach to identify stakeholders, primary values, and guidelines. The framework facilitated a comprehensive consideration of stakeholders' interests and ethical values guiding decision-making. The guidelines provided clarity in identifying specific actions to uphold ethical standards and preserve the company's reputation. In a managerial context, the WH Framework would assist in ethical decision-making by offering a structured method to assess the ethical implications of actions. The framework enables managers to weigh the interests of diverse stakeholders, prioritize ethical values, and establish guidelines for ethical behavior. This tool can be applied to various business situations, encompassing conflicts of interest, bribery, environmental concerns, and social responsibility. As a manager, the WH Framework chart would guide decision-making in ethical issues like employee conduct, supplier relationships, and corporate social responsibility. The framework facilitates a consideration of stakeholders' interests, identification of guiding ethical values, and determination of appropriate actions to ensure ethical behavior, thereby preserving the company's reputation and goodwill. 4

Jenifer Kephart Competency 3 Assessment December 11, 2023 ACCCB/543 In conclusion, the WH Framework offers a valuable and structured approach to ethical decision- making, serving as a crucial tool for businesses in safeguarding their reputation and goodwill. Through a thoughtful examination of the interests of various stakeholders and the prioritization of ethical values, managers can navigate complex scenarios and make informed decisions that align with the company's ethical standards and principles. This systematic framework not only aids in upholding integrity but also contributes to building trust among stakeholders and reinforcing the organization's commitment to ethical conduct. As businesses continue to face ethical challenges, the WH Framework stands as a practical guide for managers striving to make ethically sound decisions that resonate with the values of the company. Reference: KUBASEK, N. (2022). Dynamic Business Law . McGraw-Hill US Higher Ed USE. 5

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