Halifax Amazon HQ2 Response

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Halifax Amazon HQ2 Proposal Table of Contents 1.0 Introduction .......................................................................................................................... 3 2.0 Overwise of the city ............................................................................................................. 3 3.0 Halifax as Amazon's second headquarters ........................................................................... 4 3.1 A perfect fit for Amazon's ambitions ............................................................................... 4 3.1.1 Unique culture ........................................................................................................... 4 3.1.2. A strong business drive ................................................................................................ 5 3.1.3 Halifax environment allows investors like AMAZON to think big .......................... 5 3.1.4 Inclusion and diversity .............................................................................................. 6 4.0 Conducive business location ................................................................................................ 7 4.1 Proposed headquarters site information ........................................................................... 7 4.2 City certification and zoning process ............................................................................... 8 4.3 Halifax City readiness ...................................................................................................... 8 4.4 Efficient transport system ................................................................................................ 9 4.5 Room for future expansion ............................................................................................... 9 5.0 Halifax City 10 billion business advantage ........................................................................ 10 5.1 Loacal business incentives ............................................................................................. 10 5.2 Halifax City uncertain incentives ................................................................................... 11 5.3 Supportive education systems ........................................................................................ 12 5.4 Loyal workforce ............................................................................................................. 13 6.0 Halifax's proposed hiring strategy for Amazon ................................................................. 13 7.0 A happier environment to both locals and investors .......................................................... 14 8.0 Conclusion .......................................................................................................................... 15

1.0 Introduction As part of a $5 billion investment initiative in Seattle, Amazon conducted a widely publicized location-finding process in 2017 and 2018 (Hartmans, 2021). The HQ2 process is on track to establish a standard benchmark for future FDI projects throughout the globe because of its huge investment volume and unique public visibility. Business investment from both domestic and international sources is critical for economic growth in a market- based economy. This potential may be described and formalized via the use of a set of criteria, or 'location factors,' proposed by location theory. They are the meeting point of policy based on geography and the interests of investors, where theory meets practice. This article proposes Halifax as the second headquarters. Halifax meets the requirements to be Amazon's second headquarters ranging from population size to the presence of bike lanes, from tax incentives to high-bandwidth network connections, from appropriate information protection legislation to effective transit. 2.0 Overwise of the city Nova Scotia's provincial capital is Halifax, a port city on the Atlantic Ocean in eastern Canada. In addition to being a significant economic hub, the city is well-known for its marine heritage. An 1850s star-shaped fort dominates the city's hilltop citadel. In the War of 1812, Halifax was a major port for privateers, and the waterfront warehouses known as the Historic Properties remain a reminder of that era (Halifax, 2022). Halifax is Canada's finest location to live and work remotely 2021, and Canada is the greatest nation in the world to live in 2021 (Halifax, 2022). As a result, Condé Nast Traveler has classified Halifax as one of the nicest cities in the world. We refer to it as "a hint" when the vast majority of the individuals you see on a regular basis are kind, welcoming, and generally upbeat. It may take some time to get

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accustomed to Halifax City, but once you do, individuals fall in love with Nova Scotia and the people who call it home. 3.0 Halifax as Amazon's second headquarters Halifax offers a great fit to be Amazon's second headquarters for various reasons. This includes: 3.1 A perfect fit for Amazon's ambitions Amazon is a multinational corporation with operations all over the world. Diversity thrives in a culture of respect, peace, order, and good governance (Hartmans, 2021). Inventiveness and new ideas flourish. People from all around the world are welcomed. Working together, Amazon and Halifax can build conditions that foster growth, new ideas, and a competitive edge for our clients. Companies like Irving Shipbuilding, NTT Data, and IBM can attest to the fact that we work together to make it easier for businesses to start-up, expand, and thrive in Halifax (Halifax Market news, 2022). The following factors make Halifax a fit match for Amazon's ambitions. 3.1.1 Unique culture The culture in Halifax believes in openness, inclusivity, and giving, much like Amazon. People from all walks of life are invited to join Halifax. According to Abugre & Debrah (2019), nearly every aspect of management, including accounting, advertising, human resources, and information technology, is impacted by culture. Differences in culture have a key role in whether or not it will be simple or difficult to start a company in a foreign country ( Abugre & Debrah , 2019) . Halifax city-building is a career-building kind of setting and the place where things are created. It is because Halifax's ideals are founded on a stable business, investment, and trade environment. Halifax prides itself on an effective financial system,

backed by low taxes and company expenses and government investment in tomorrow's creative, clean, inclusive economy, which are all advantages we can make use of. 3.1.2. A strong business drive Better employees are attracted, and, more crucially, those employees are retained when a firm has a strong culture. According to Heidt , Gerlach, & Buxmann (2019) , people are more inclined to stay with a company if they experience a sense of belonging. There will be less turnover, fewer new employees, and improved team cohesion as a result of these factors. Amazon will thrive in Halifax's economic climate. Because of Amazon's proximity to Halifax, it is possible for the company to do business across the Atlantic Ocean and Europe on the same day, as well as transfer items and data between the two continents (Hartmans, 2021). Because of the low cost of doing business, the highly trained and educated workforce, and the wide range of industries represented here, you have unprecedented opportunities to advance and prosper. Halifax administration perceives innovation and cooperation are the keys to change. Those who live in Halifax are invested in the city's future. A dynamic, friendly, and wealthy city can only be built with the help of everyone (Hartmans, 2021). An engaged and collaborative community where the public and private sectors work together toward a common goal is ideal for Amazon. 3.1.3 Halifax environment allows investors like AMAZON to think big According to Zhong , Si, & Santini (2021) , an environment that allows investors to think big has a significant impact on how a company conducts business. Information technology has a positive impact on businesses of all sizes and in all sectors. Businesses may use it to update antiquated procedures, speed up operations, improve security, and boost profits ( Zhon et al., 2021). When Amazon opens its doors in Halifax, the city will join one of North America's fastest-growing innovation zones. A swath of Halifax city's core is home to

a diverse collection of businesses ranging from start-ups to well-established corporations as well as incubators and accelerators. Building a city where education, industry, and inhabitants all work together is Halifax Cities goal. Halifax city's high level of talent and close linkages to Halifax's institutions and colleges have enticed global corporations to set up shop in Halifax. Data analytics, engineering, biological sciences, and ocean technology are just a few of the areas where Halifax institutions and colleges are leading the way in R&D. This creative ecosystem in Halifax provides Amazon with an abundance of new ideas skills, and views. In addition to the opportunity for venture financing, it presents a market for Amazon to adopt or commercialize feed-in technologies. Amazon can help Halifax explore, develop, and innovate alongside its institutions and colleges. 3.1.4 Inclusion and diversity Everything people do, believe, and seek in Halifax is based on embracing diversity. In Halifax residents' view, diversity encompasses much more than just a person's ethnicity, sexual orientation, linguistic preference, or gender identity. Halifax city recognizes, appreciates, and respects a wide range of viewpoints, experiences, and abilities. As a city, Halifax seeks to remove obstacles so that everyone has the opportunity to participate and contribute meaningfully. According to Ward (2016), in 2015, Halifax city received over 1,000 Syrian refugees, some of whom arrived well-off and with impressive resumes, while others arrived with nothing more than the will and drove to improve their own lives and the lives of their families and communities. Sustainability A clean power strategy can only be created by working together, and Halifax shares Amazon's commitment to renewable energy and a sustainable economy. Halifax City is always looking for new ways to improve mobility and constantly testing out new ideas and

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solutions in the hopes of creating a better environment to live and work in. Renewable resources and sustainable technologies are flourishing in the Halifax City energy sector, and the city has all of the necessary services, skills, and infrastructure to support the growth of Amazon. When it comes to greenhouse gas reductions, Nova Scotia leads the country. Halifax City is already met our 2030 target and is on course to exceed it by 40 percent (Nova Scotia Power and Emera Company, 2022). According to Nova Scotia Power and Emera Company (2022), there is an estimated 60,000 MW of tidal power potential in the United States, making it one of the world's largest renewable energy sources. Our renewable power supply now accounts for 25 percent of total electricity generation, with a goal of reaching 40 percent by 2020 (Nova Scotia Power and Emera Company, 2022). Moreover, this is just the beginning. In addition, Halifax City will make a contribution to Amazon's increasing energy portfolio and will work to strengthen Amazon's approach to renewable power. 4.0 Conducive business location Amazon's HQ2 location in Halifax, Nova Scotia, is unlike any other in the United States. Ninety-two acres of prime beachfront property in the heart of the city. Halifax City international airport is about 25 minutes away, and the main highway system is just a short drive away (Nova Scotia, 2022). It's simple for Amazonians to drive, bike, or paddle to work because of the city's many modes of transportation. Amazon's waterfront position provides a wealth of district energy potential. Furthermore, Halifax City has space for Amazon to expand. For Amazon's HQ2 in Halifax, Shannon Park is an ideal 92-acre seaside location. 4.1 Proposed headquarters site information Halifax City proposed headquarters is a 92-acre redevelopment property in Shannon Park is the largest in the city (Canada Lands Company, 2022). This federally-owned business supports the government of Canada in disposing of excess lands and presently owns around

82 acres that are being prepped for development. Canada Lands Company has been working with the Millbrook First Nation on a master plan for their 10 acres of property, and they are preparing for the development of their land (Canada Lands Company, 2022). Residents in the area and Canada Lands Company are in agreement that the ideal design for Shannon Park is one that uses the property as an extension of Halifax's urban core. Parks, paths, and pedestrian links connecting businesses, government, industry, and culture are all part of the mix that they want to create (Canada Lands Company, 2022). With this proposal, they believe that Halifax's waterfront will be accessible and connected to a wide variety of land uses. 4.2 City certification and zoning process Currently, a development agreement is being negotiated for the Shannon Park property, and the industrial zone I-3 is included in the CDD zone. The CDD system allows for zoning flexibility. A deal between the Canada Lands Company and a developer has already begun the approval procedure (Halifax Planning & Development, 2022). Site construction may begin in 2021 after the development agreement has been signed, which is expected to happen in the next several years. 4.3 Halifax City readiness The Amazon Halifax HQ2 project is well-timed to take advantage of this brownfield redevelopment opportunity. There are nine development plots in Shannon Park's first phase, as well as the central park and the central collector road. There is enough space in these parcels to accommodate the HQ2 development as outlined in the RFP. Shannon Park's community vision and Amazon's RFP will guide the development of Phase 1, which will be small and mixed-use (Halifax Planning & Development, 2022).

4.4 Efficient transport system As a result of its location in the heart of Halifax's urban core, the Shannon Park site has excellent regional transit connectivity, owing to its proximity to historically well- connected neighborhoods. The Halifax Stanfield International Airport is around 25 minutes away by car, and it's on the Halifax Harbor shoreline in Dartmouth, the northernmost part of the city ( Heidt et al., 2019) . Public transportation, such as the MetroLink rapid transit system, runs alongside the mainline of the Canadian National Railway ( Bela & Habib, 2019). All of these possibilities have been examined, and the inclusion of a sizable number of Amazon workers will be part of a new investigation to support the creation of a second boat route. Shannon Park stands out as a special and ideal location for Amazon's second headquarters in Halifax because of its pedestrian facilities and linkages to recreational trail networks and a number of public transportation choices. Redevelopment plans for the waterfront area have included plans for a significant waterfront walk, which will link to other villages. 4.5 Room for future expansion Amazon's HQ2 demands will be met by the Shannon Park location. For Amazon to expand, Halifax has space to grow. Master-planned residential and commercial development on a sixteen-acre site will replace the Cogswell Interchange. More than six acres of pad-ready property will be made available to private developers. When it comes to working in Halifax's Innovation District, this is a great chance for Amazon to become involved. The planned Amazon Halifax HQ2 campus is four miles away from the Cogswell Interchange sites. Beginning in 2019, the destruction of highway infrastructure will commence on the Cogswell Interchange Lands (Halifax Planning & Development, 2022).

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5.0 Halifax City 10 billion business advantage Halifax has the greatest bargain for Amazon HQ2 in North America. Globally, Halifax is the 6th most business-friendly city, according to KPMG's Competitive Alternatives survey ( Blayney et al., 2020). Comparing Amazon Halifax HQ2 to Seattle, the KPMG model predicts savings of more than $10 billion over the next decade ( Blayney et al., 2020). Halifax has the lowest cost of labor for every Amazon job out of the 17 North American locations that are in the running for the honor ( Blayney et al., 2020). From supply chain logistics coordination to user support technicians, Halifax has an average labor cost advantage of 21%. Halifax is the most cost-effective place to work for any Amazon employment ( Blayney et al., 2020). 5.1 Loacal business incentives Halifax's Amazon HQ2 is a game-changer for the city. The federal, provincial, and local governments provide a wide range of business development incentives to help the formation of operations and the recruitment, training, and retention of a loyal, talented, and technically competent staff. The Nova Scotia, Business Development Institute, is focused on supporting Amazon in the process of establishing a presence in the province of Nova Scotia ( Patel, & Doshi, 2019). In order to ensure that you have exposure to all the tools and policymakers accessible to you, the NSBI and the Halifax Partnership will collaborate with Amazon to identify the most suitable incentives and programs for your business. The Nova Scotia Business Institute manages the province's Payroll Rebate program on behalf of the provincial government, which is a performance-based incentive that reimburses eligible payroll costs to businesses such as Amazon. Many international firms, like IBM and NTT Data, have taken use of the Payroll Rebate tool in Nova Scotia to develop world-class, global business centers. For Japan's

Mitsubishi Financial, the Payroll Rebate tool in Nova Scotia has also helped them create their first North American foothold ( Bela & Habib, 2019). Over $35 million (CAD) in funds was provided in 2016–2017 via the Payroll Rebate mechanism, including incentives for businesses employing recent graduates and new Nova Scotia workers ( Patel, & Doshi, 2019). The Payroll Rebate's criteria change when NSBI and prospective customers engage in a discourse about the company's personnel growth goals. NSBI and Amazon would create and negotiate the details of a Payroll Rebate incentive to encourage Amazon's staff expansion in Nova Scotia in accordance with the company's planned growth. NSBI would welcome the opportunity to meet with Amazon and, at the conclusion of this process, to provide Amazon a Payroll Rebate incentive as a thank you. It is possible that programs given by the Nova Scotia Department of Labor and Advanced Education, such as the Workforce Performance and Technological Skills Reward and Founder Learning Incentive, may aid Amazon in its efforts to build an entire global staff in Nova Scotia. WIPSI's progressive training courses, which reimburse up to 50 percent of direct training expenses, help employees become more productive, more creative, and more adept at using emerging technologies ( Patel & Doshi, 2019). The province of Nova Scotia's commitment to encouraging innovation is bolstered through initiatives, grants, and incentives targeted at improving how enterprises may flourish in the province. Newly announced by Nova Scotia is the Innovation Rebate Program, which will provide financial assistance to companies that make significant investments in capital projects that spur new company development. 5.2 Halifax City uncertain incentives Amazon may be able to influence other parties' payments and/or talks if they make use of some of the greater incentives available to them. The discretionary incentives indicated

above may be confidently disbursed after the agreement has been reached. It is impossible to modify the political climate of these incentives since they are regulated via legal contracts. As a result, tax incentives would have to be structured in close coordination with Amazon to be effective. Early negotiations with Amazon would provide an approximation of these tax- based benefits, which, if established, would be very guaranteed. There are a variety of incentives available in Nova Scotia, which are included in the table below. People from all over the globe want to settle in Halifax and establish a life for themselves here. According to MacKinnon (2021) , with over 36000 students enrolling each year at seven postsecondary institutions, we have one of the most well-educated and dedicated workforces in the world. Every year, almost 10,000 people get degrees and certifications ( MacKinnon, 2021). Halifax City's talent pipeline will always be working for Amazon, thanks to Halifax City's open-minded immigration rules and welcoming attitudes. Halifax City can guarantee that individuals will stay if they have the option to work in this location and with one of the world's most innovative organizations. Compared to the United States, employee turnover in Halifax is quite low. In contrast to the U.S. average of 33.1%, this is just 8.6% in the I.T. industry ( MacKinnon, 2021). More than half of our postsecondary students originate from outside the United States. 70% of them plan to remain in Halifax permanently ( MacKinnon, 2021). 5.3 Supportive education systems Amazon Halifax HQ2 might benefit from expertise in a variety of industries as it seeks a new headquarters location. Health and bioinformatics are two more subjects that may be relevant, in addition to economists, accountants, and business students. Many of these disciplines can be obtained in postsecondary institutions around the city, province, and the greater Canadian job market. Additionally, information about neighboring Nova Scotia and

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Maritime provinces' institutions. The number of overseas students in Halifax universities jumped from 2,800 in 2009 to almost 6,000 in 2015 ( Oztemel & Gursev, 2020). Since the year 2000, the number of foreign students attending Halifax University has increased by an average of 10.1% every year ( Oztemel & Gursev, 2020). 5.4 Loyal workforce Canada as a country is known for its dedication to its respective workplaces ( Chatoor & Kaufman, 2020). Earlier this year, we conducted a poll to gauge the level of demand for workers in key positions in the province's growing I.T. sector. The attrition rates in the United States, as illustrated to the right by the Bureau of Labor Statistics, are vastly different. The attrition rate never falls below 23% during the course of five years of data collected from five different industries ( Chatoor & Kaufman, 2020). With this kind of employee commitment and consistency, Halifax operations still have another huge cost advantage. 6.0 Halifax's proposed hiring strategy for Amazon To staff its Halifax HQ2, Amazon will depend on a variety of sources. There are many people in the city who are highly educated and competent, including many people in the professions that Amazon is most likely to need. Since Halifax is a major educational hub in the area, it benefits from a continual influx of recent college and university grads entering the labor market. There are several educational institutes within a short distance of the city's limits. When it comes time for these students to start searching for jobs after graduation, Halifax is often the first place they seek. Following an initial examination of Amazon's requirements, the present labor force, postsecondary enrollment rates, and immigration patterns, it seems that the recruitment method outlined here might benefit from Halifax's inherent advantages. It is expected that local workers and educational institutions will fill about two-thirds of the non-IT positions in Halifax, with the remaining one-third coming

from across Nova Scotia and the rest of Canada, drawn by the prospect of working at Amazon's second headquarters in the city. Using a variety of recruitment strategies, Amazon's Halifax HQ2 would be able to grow with the region and better serve its customers. Amazon will then be able to take advantage of all the additional benefits that come with being located in a city the size of Halifax. 7.0 A happier environment to both locals and investors People are drawn to this location by its spirit, which beckons them to return. Every day, our city changes, Halifax City has managed to hold on to our core identity. Many young people, immigrants, and students from across the world fall in love with Halifax's east coast lifestyle each year. Low crime, affordable housing, and a desirable mix of urban and rural neighborhoods and facilities make it hard to dislike this region. On the list of the Top 10 U.S. cities for best human capital and lifestyle in 2017/18, Halifax was number one on both lists (Intelligence, 2022). Finding a location in the globe where you can drive from the conference to the seashore in less than 30 mins is a rare discovery these days (Intelligence, 2022). There are a number of them. For existing and future residents and companies, Halifax City's unmatched mix of metropolitan conveniences and rural, natural beauty provides an extraordinary quality of life. Within a few minutes' drive from the city center, there is a slew of events and activities. Visitors may have a refreshing dip in Queensland and Lawrencetown Beaches. All ages may enjoy both free and paid activities at ice rinks, swimming pools, tennis courts, and gyms. The Emera Oval, Eastern Canada's biggest outdoor, artificially chilled ice surface, is a popular attraction in Halifax (Intelligence, 2022). With the help of other local vineyards and farmers, Luckett's Winery has created a wine tour that includes local food at each stop. "Craft Beer Bus" tours four local breweries

where attendees may taste pints and match them with locally produced meals. Among other things, these partnerships have resulted in the export of Nova Scotia wine to countries across the globe and the most craft brewers per capita in Canada in Nova Scotia. When it comes to restaurants and retail businesses in Downtown Halifax, these local names have been the focus. Craft beers, ciders, and wines from local breweries can be found at bars like Stillwell and Lion & Bright. On Spring Garden Road in the heart of Halifax, Stillwell constructed an urban beer garden as well. Businesses like these are common in Halifax, and they create a wonderful environment for people to relax, collaborate, or just hang out. 8.0 Conclusion In conclusion, the Amazon HQ2 is a chance to go off the beaten path and discover something new. Halifax City is that one-of-a-kind thing. Halifax City is the east coast's epicenter of innovation and creativity in technology, business, and the arts. To make Amazon's HQ2 a success, it will be a team effort, and Halifax City offers the best location and environment. Halifax City people are enthralled by Amazon's bold vision, fearless determination, and sincere ideals. It is a reality that Amazon pioneers face every day. The same is true for the people of Halifax. Halifax City encouraged development without jeopardizing our city's unique character. Halifax City's progress has never been dependent on a lone actor. As a result, Halifax City's neighborhoods and communities are shaped by the people who call it home. Workers at Amazon want a place they can decorate and personalize to their liking. Furthermore, this location appeals to a wide range of different kinds of businesses. Every day, Halifax City's highly-trained, highly-educated workforce grows and is unwaveringly loyal to our company. While Halifax City calls the east coast our home, the local connections to the rest of the world are effortless. Halifax City urban space is adaptable and captivating, and our business costs are competitive. It will be impossible to narrow down

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the ideal location for Amazon's second headquarters based on just one factor. All of the advantages of a competitive business in one place. It's all over now, and Halifax City could not be more prepared for Amazon's arrival. References Abugre, J. B., & Debrah, Y. A. (2019). Assessing the impact of cross-cultural communication competence on expatriate business operations in multinational corporations of a Sub- Saharan African context. International Journal of Cross Cultural Management , 19 (1), 85-104. Bela, P. L., & Habib, M. A. (2019). Development of an Urban Transport Network and Emission Model for the Port City of Halifax, Canada. In Transportation Association of Canada and ITS Canada 2019 Joint Conference and Exhibition . Blayney, C., Cormier-MacBurnie, P., & Young, J. D. (2020). The devolution of human resource management to line managers: A preliminary examination of the hotel industry in Halifax, Canada. Journal of Human Resources in Hospitality & Tourism , 19 (4), 443-472. Canada Lands Company. (2022, January 26). Shannon Park . https://www.clc-sic.ca/real- estate/shannon-park Chatoor, K., & Kaufman, A. (2020). The Journey of Ontario Apprentices: From High School to the Workforce . Higher Education Quality Council of Ontario. Halifax Market news. (2022). Halifax – Market news . Halifax. https://www.investments.halifax.co.uk/research-centre/news-centre/article/? id=7929888&type=bsm

Halifax Planning & Development. (2022, August 3). Apply for a zoning confirmation letter . Halifax. https://www.halifax.ca/business/planning-development/zoning-confirmation- letter-information Halifax. (2022, April 13). Home | Halifax . https://www.halifax.ca/ Hartmans, A. (2021, February 2). Amazon unveiled the next phase of its $2.5 billion HQ2 in Virginia, which will be home to a spiral glass structure known as 'The helix' . Business Insider. https://www.businessinsider.com/amazon-hq2-designs-helix-arlington- virginia-2021-2?r=US&IR=T Heidt, M., Gerlach, J. P., & Buxmann, P. (2019). Investigating the security divide between SME and large companies: How SME characteristics influence organizational I.T. security investments. Information Systems Frontiers , 21 (6), 1285-1305. Intelligence, F. (2022). FDi's global cities of the future 2021/22 — overall winners . fDi Intelligence – Your source for foreign direct investment information - fDiIntelligence.com. https://www.fdiintelligence.com/article/79334 MacKinnon, S. (2021). Critical place-based pedagogy in an inner-city university department: truth, reconciliation and neoliberal austerity. Pedagogy, Culture & Society , 29 (1), 137-154. Nova Scotia Power and Emera Company. (2022). POWERING A GREEN NOVA SCOTIA, TOGETHER . nspower.ca. https://www.nspower.ca/cleanandgreen/renewable-energy- sources Nova Scotia. (2022). Sustainable transportation . Department of Energy and Mines |. https://energy.novascotia.ca/energy-efficiency/sustainable-transportation

Oztemel, E., & Gursev, S. (2020). Literature review of Industry 4.0 and related technologies. Journal of Intelligent Manufacturing , 31 (1), 127-182. Patel, Y., & Doshi, N. (2019). Social implications of smart cities. Procedia Computer Science , 155 , 692-697. Ward, R. (2016, April 16). Syrian refugees 'say thank you' to new Canadian friends | CBC news . CBC. https://www.cbc.ca/news/canada/nova-scotia/halifax-syrian-refugees- lena-diab-mike-savage-any-filmore-1.3539341 Zhong, X., Si, M., & Shanthini, A. (2021). E-business Transformation for Organizational Management and Its Impact in the Online Market. Journal of Multiple-Valued Logic & Soft Computing , 36 .

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Halifax Amazon HQ2 Response

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