IT 520 Discussion 5.1
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School
Southern New Hampshire University *
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Course
520
Subject
Communications
Date
Jan 9, 2024
Type
docx
Pages
2
Uploaded by emmemaria28
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Which audience did you choose?
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Complete a brief demographic analysis; answer at least three audience analysis questions for this audience. Explain how you came to these conclusions.
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Complete a brief disposition analysis; answer at least three audience analysis questions for this audience. Explain how you came to these conclusions.
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Complete a brief knowledge analysis; answer at least two audience
analysis questions for this audience. Explain how you came to these conclusions. Use the questions in Article: Audience Analysis to guide your discussion.
The audience that I chose to analyze is Technical Support. Demographic
When completing the demographic analysis, one of the questions I chose to answer was the occupation of the individuals. Although Tech Support is quite intuitive in its meaning, I believe there are several different occupations within that umbrella term. In this circumstance in talking about BoldFlash, I believe that the most proper job description of Tech Support is External, meaning, they are often in contact with customers rather than supporting fellow employees. This
conclusion was drawn because of the correspondence artifacts between Tech Support, Product Development, and Sales which discuss helping customers to the best of their ability. Additionally, this is a homogenous audience in the sense that they are all alike. Their main purpose within the company is the same as well as their mission, workspace, interactions with customers, and more. According to Zippia.com, they analyze the median age for Tech Support employees which turns out to be 42 years old. Without any further information provided by the written artifacts and background we have, it would be most ideal to go off this number. However,
if the analysis was conducted within a “real” company, it would be much easier to have a Google Forms survey sent to the Tech Support department to fill out their demographic information. Disposition One of the main problems the Tech Support department has, as per the artifacts, is the lack of communication and answers they receive from Product Development and Sales. Therefore, my readers may expect not only clarity on specific topics but also guidelines of communication for the entire company including their department. Finally, I believe one of the main biases that will arise with this audience is their lack of trust for upper management and the company as a whole. Since they have been left in the dark for so long, they may also have some building frustration and resentment, which may lead to them not expecting much out of the documents themselves or seeing an improvement in communication.
Knowledge Analysis I think that the Tech Support department may have questions regarding the implementation of better communication, the Knowledge Based Articles I proposed, and the other strategies listed in my milestones. It’s expected that questions will arise as new processes will take place and changes will be made. Finally, the Tech Support department could possibly know a lot about communication but might not know how to utilize specific strategies to receive answers or deploy effective problem resolution strategies with difficult departments.
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