HCA200 Unit 5 Learnscapes1
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School
Muskegon Community College *
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Course
HCA300
Subject
Communications
Date
Feb 20, 2024
Type
docx
Pages
4
Uploaded by mychael22
Part 1: Strengths and Weaknesses
Note: You are not limited to the space provided. The boxes will expand as you type.
Strength
Supporting Rationale
1.PHR Program
35% reported that the PHR program pricingwas reasonable
2.Referral relationships
40% most likely to recommend 35% somewhat likely 25% unlikely
3.Social media
45% reported that the new social media denoted relevancy
Weakness
Supporting Rationale
1.
Patient Satisfaction
85% are highly unsatisfied with the wait times.
2.Billboard Campaign
There were only 3 billboards placed and they were all in the metropolitan area.
3.
E-newsletters being sent out too frequently
75% of the customer reported that thenewsletters were intrusive and not a benefit
Part 2: Turning Weaknesses into Strengths
For this section, please provide a minimum 5 sentence paragraph for each weakness with suggestions to move each weakness to the strength category. You will need to use your textbook and outside sources to support your suggestions.
Weakness
Suggestions to improve the area and move to strength category (Please be sure to write in complete sentences and provide at least 5 sentences to identify and support your suggestions for each weakness.)
Patient Satisfaction
Many patients were unsatisfied with the long wait times in the pharmacy. There could be many solutions to this issue but what would be effective and not expensive? You could hire more staff
and technicians, send patients to other pharmacies, or open another pharmacy within the clinic. How many patients are picking up new prescriptions and how many or picking up refills?
I would recommend opening a small window refill pharmacy within the clinic. Patients would be required to call in all refills and they would be available for pickup within 2
Billboard Campaign
Billboards will allow Bright Road to promote and reach a broader
demographic.
Only 12% stated they saw your billboard about the
PHR program, which is not good.
By carefully selecting the locations of billboards, medical companies can tailor their messages to reach specific demographics and patient segments
(TastyAd, 2023). I would suggest expanding geographically and placing billboards strategically in target neighborhoods like schools, local neighborhoods and colleges. Another great way to to utilize the billboards is update on the organization such as locations, urgent care wait times, office hours, and services offered.
E-newsletters being sent out too frequently
Bright road can keep a relationship with their existing customersthrough E-newsletters. Although these e-newsletters are being sent outas part of branding, it should only be sent out once a month. It is veryimportant to utilize e-newsletter appropriately because thedata willhelp the company understand
which newsletters or newsletter sections2. The E-newslettersis most effective. The content and style strategies must increasewere sent out tointerest and click through rates the newsletters
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References
TastyAd. (2023, May 26). Harnessing the Power of Out-of-Home Advertising for Medical
Companies: A Path to Growth and Stability. Tasty Ad - the Billboard People. Retrieved November 5, 2023, from https://www.tastyad.com/harnessing-the-
power-of-out-of-home-advertising-for-medical-companies-a-path-to-growth-and-
stability/#:~:text=Billboards%20offer%20unique%20advantages%20for,presence
%2C%20and%20drive%20patient%20engagement
.