8-1 Assignment Communicating to Different Audiences

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Southern New Hampshire University *

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540

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Business

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Apr 3, 2024

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1 8-1 Assignment: Communicating to Different Audiences XXXX XXXXXX Southern New Hampshire University MBA-540: Org Strategy in Global Env Dr. Robert W. Robertson January 7, 2023

2 8-1 Assignment: Communicating to Different Audiences Email To: All Exempt & Non-Exempt Associates From: Benefits Department Date: January 8, 2023 Subject: Changes in Benefits effective January 1, 2024 Good morning, The goal of extensive benefit packages offered by the company is to support your long- term employee engagement and continued company retention strategy. After careful consideration and due diligence, the benefits department has chosen a new insurance carrier beginning January 1, 2024. Open enrollment will begin on December 11, 2023 and will close end of business on December 22, 2023. The new benefits package effective dates are January 1, 2024 through December 31, 2024. The company supports you at any stage of life, no matter where you are in your journey. That is why the company continues to invest in new programs and enhancements based on your employee feedback. The new benefits package was chosen from a list of criteria and will offer several enhancements. Enhancements:  Plans with multiple deductible options  Healthcare savings account (HSA)  Wellness program with access to weight loss application, wellness visit and activity log incentives, and gym membership and smoking cessation program reimbursement.  Improved Dental plan

3  Reduced premiums for employees engaging in the wellness program  Reduction in rates for in-network usage Executive Level “Gold Plan”: Executive level team members that have opted for the “Gold Plan” will have the same benefits as other Non-exempt and Exempt associates. The “Gold Plan” is only offered to the executive level team members and offers a more cost-effective plan than in previous years. The company continues to look for improved benefits for employees and the following items are still under review for future employee savings.  Lower premiums  Improved eye care plan options  Reduced premiums for nonsmokers  Enhanced long- and short-term disability coverage Please remember to sign into your employee account to update any beneficiaries prior to open enrollment that begins on December 11, 2023. Employees will have a two-week period to review and submit their benefit preferences. All benefit changes must be made to the Human Resource department prior to the last day of open enrollment on December 22, 2023. If you have any questions regarding your benefits options, please reach out to your Human Resource representative. Sincerely, Tina Gossett/Director Strategic Planning 8-1 Assignment: Communicating to Different Audiences

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4 Audio Script Good morning, CEO, this is Tina Gossett the Director of Strategic Planning. I wanted to brief you on the new benefit package that will be rolling at the end of this calendar year. The company’s benefit package has remained with the same insurance carrier for over ten years. Over the last several months the benefits team has reviewed the existing benefit package and new benefit options that will continue to support the company’s long-term employee engagement and retention strategy. Premiums have remained the same and the cost to the company has increased each year. The employee benefits under the existing plan remained the same year after year and even decreased in some areas. Additionally, employees have been sharing concerns regarding cost, co- pays, coverage, and options from the current provider. Based on the employee feedback and the needs of the company, the benefits team reviewed multiple benefit options from other insurance providers, to find the best options with the employees and company initiatives in mind. After reviewing multiple plan options offered and substantial consultations with other stakeholders, the benefits team has selected a new healthcare benefits program for the 2024 calendar year. Compared to the current program, employees will participate in the following enhancements: plans with multiple deductible options, healthcare savings account (HSA), wellness program that offers access to a weight loss application, incentives for wellness visits and activity logs, reimbursement for gym memberships, smoking cessation program, and improved dental plan. With the new healthcare package, the company will benefit with reduced premiums for the employees engaging in wellness programs, additional reduction in rates for in-network usage, option of a “Gold Plan” for executive level associates that is significantly more cost-effective

5 than the previous plan provided. The benefits team researched the best possible options for the company but could not include lower premiums, improved eye care plan options, reduced premiums for nonsmokers, or enhanced long-term and short-term disability coverages at this time. These items will be investigated again next year when our benefit contract is up for renewal. The new healthcare benefit package will become effective on January 1, 2024. Open enrollment will begin on December 11, 2023 and will close end of business on December 22, 2023. The new benefits package effective dates are January 1, 2024 through December 31, 2024. The new healthcare benefit program will offer associates quality healthcare at a reasonable rate. These changes will reflect positively on the CEO, company, and associates. As the benefits team worked diligently to take all stakeholders request and concerns into consideration when reviewing new healthcare benefits. With new initiatives and wellness incentives the company will be able to decrease expenditures for employees’ time off of work due to illness and decrease employee turnover rate that was attributed to healthcare costs. The well-being and safety of the employees is at the forefront of every decision the benefits team makes each year. I hope you are pleased with tall the new changes and enhancements the benefits team is able to provide. Please reach out if you have any questions or concerns with the new 2024 benefits program. Thank you for your time.

8-1 Assignment Communicating to Different Audiences

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