5-1 MILESTONE TWO EXTERNAL ENVIRONMENT ANALYSIS

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XXXX XXXXXXX Southern New Hampshire University MBA-540: Org Strategy in Global Env Dr. Robert W. Robertson December 10, 2022 Toyota Motor Corporation

TOYOTA’S COMPETITORS Employees: 157,000 people Locations: 6 Continents Operations: 22 time zones Top Selling Brands: Chevrolet Suburban, GMC Yukon XL, GMC Acadia, GCM Sierra, GMC Savana. The companies top selling brands are in the crossover or truck category. Founded in 1908: to consolidate Buick, Oldsmobile, Cadillac, Pontiac, Ewing, Marquette, Reliance and Rapid trucks (Encyclopedia Britannica, inc., n.d.). Headquarters: Detroit, Michigan Areas Of Involvement: automobile, automotive industry, truck, manufacturing Ford Motor Founded: June 16,1903 Top Selling Models: by Heny Ford Ford F-Series, Ford Escort, Ford Model T Ford Fiesta, Ford Focus, Ford Mustang Headquarters: Dearborn, MI Operations: North America and 125 Areas of Involvement: automobile, countries around the world. Automotive industry, truck, Fordism, Model T Employees: 183,000 Locations: 65 manufacturing plants (Encyclopedia Britannica, inc., n.d.). General Motors Company GM / General Motors Corporation

TOYOTA’S COMPETITIVE ADVANTAGE REPUTABLE BRAND • Quality: Reliability, safety, gas mileage, longevity, and affordable • Brand recognition: Toyota Corolla, Toyota Tacoma • Lifespan: The average lifespan of a Toyota vehicle is between 15-20 years, some models last as-long-as 25 years without major issues. A 30-year lifespan is not unheard of in the Toyota brand family. • Reliability: The average Toyota engine will run about 10-15 years or an average of 150,000 – 200,000 miles over the lifetime of the vehicle ( What makes Toyota so unique , 2022). INNOVATION • 3D Simulation • Adaptive Robots • Autonomous mobile robots • Carbon footprint reduction • Cybersecurity • Electrification and battery manufacturing • Employee training and safety. ( Toyota Ventures opens 2022, 2022). NETWORK / NET WORTH • Toyota has 59 Corporate headquarters and office locations around the globe. • 21 Toyota Models • 71 Toyota Dealerships nationwide. • Net Worth: $236 Billion • Employees: 376,971 • Capital (as of March 31, 2022): 635 billion yen

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PORTER’S FIVE FORCES 1. Competitive Rivalry 2. Buyer Power 3. Supplier Power 4. Threat of New Entrants 5. Threats of Substitutes

COMPETITIVE RIVALRY RATING: VERY HIGH (VH) RIVALRY: Competition among similar firms within the same industry. MARKET SHARE: Toyota Motor Corporation maintains a higher market share in the United States and in other countries compared to their competitors. TOP REVENUE GENERATOR: In 2021, Toyota was the World’s largest car brand with a market share around 10.5%. SIZE: World’s largest automobile manufacturer. ADVANTAGES: 2 nd largest 4- Wheel manufacturer, strong brand name, carbon neutral, and new electrical vehicle (EV) options. (MBA Skool, 2022)

BUYER POWER RATING: HIGH (H) SUPPLIER POWER: The buyer can demand a lower price or better product from suppliers. PRICE POINT: Low stitching cost, customers can switch from a competitor to Toyota without an additional cost Moderate substitutes available in the automobile industry. ACCURATE INFORMATION: The Toyota customer has easy access to the latest information regarding new vehicles and pricing information through the company’s website. MARKET ADVANTAGE: High quality of products, 2 nd largest 4-Wheel manufacturer, strong brand name, carbon neutral, and new electrical vehicle (EV) options. (Ferguson, 2017)

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SUPPLIER POWER RATING: LOW (L) SUPPLIER POWER: If firms can’t switch suppliers easily, then suppliers have increased power (Dyer et al., 2020).  Global presence and household name. Strong brand. Complex network of suppliers for manufacturing a wide variety of Toyota vehicles.  Current supply chain issues and chip shortages have increased delay in some manufacturing throughout the world.  Toyota has a large group of third-party vendors, supplier base at a local level, and long-term contracts. Toyota maintains a supplier base in North America and around the world.  Toyota awards suppliers that exceed performance targets each year. (Lioudis, 2022)

NEW ENTRANTS RATING: LOW (L) NEW ENTRANTS BARRIERS OF ENTRY: The way an organization makes it more difficult for potential entrants to get If buyers can easily switch to new companies attempting to enter the industry, there is a great threat of new entrants (Dyer et al., 2020).  High cost of developing new automobiles and Toyota has their own electric vehicle line.  High capital costs to build new factories and purchase new capitol equipment.  Toyota has 8.9% share in the international market and a loyal brand following.  Higher supply chain cost within the economy. (MBA Skool, 2022)

SUBSTITUTES RATING: HIGH (H) SUBSTITUTES: A substitute is a product that is fundamentally different yet serves the same basic function or purpose as another product (Dyer et al., 2020).  Toyota has a strong brand name and current customers continue to be loyal customers, less threat of substitution.  The Toyota brand products are only available in more populated areas. Consumers in more remote areas look for a substitute that is readily available and there is a higher threat of substitution.  Metropolitan areas around the world have a wide variety of public transportation available instead of driving a vehicle in traffic. Public transportation creates a higher threat of substitution. (MBA Skool, 2022)

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AREA OF OPPORTUNITY ENVIRONMENT INITIAVIES  Zero CO2 emissions in new vehicles.  Zero CO2 emissions throughout a vehicle’s life cycle.  Zero CO2 emissions from all production facilities.  Minimizing the optimizing water usage.  Establishing a recycling-based society and systems.  Establishing a future society in harmony with nature ( Clifford, 2017).

Clifford, J. (2017). Toyota Environmental Challenge 2050: Zero CO2 emissions in Vehicle Life Cycle . Toyota UK Magazine. https://mag.toyota.co.uk/toyota-environmental-challenge-2050-zero-co2-emissions-in-vehicle-life-cycle/ Dyer, J. H., Godfrey, P. C., Jensen, R. J., Bryce, D. J., Uhl-Bien, M., & Piccolo, R. F. (2020). Organizational Strategy in a Global Environment for Southern New Hampshire University . Wiley Global Education US. https://wileyplus.vitalsource.com/books/9781119802396 Encyclopedia Britannica, inc. (n.d.). Ford Motor Company . Encyclopedia Britannica. https://www.britannica.com/topic/Ford-Motor-Company Encyclopedia Britannica, inc. (n.d.). General Motors . Encyclopedia Britannica. https://www.britannica.com/topic/General-Motors-Corporation Ferguson, E. (2017). Toyota's five forces analysis (Porter's model) . Panmore Institute. https://panmore.com/toyota-five-forces-analysis-porters-model Lioudis, N. (2022). Who are Toyota's (TM) main suppliers? Investopedia. https://www.investopedia.com/ask/answers/060115/who-are-toyotas-tyo-main- suppliers.asp MarketBeat. (2022). TM competitors 2023: Toyota Motor Alternatives . MarketBeat. https://www.marketbeat.com/stocks/NYSE/TM/competitors-and-alternatives/ MBA Skool. (2022). Toyota Porter Five Forces Analysis . MBA Skool. https://www.mbaskool.com/five-forces-analysis/companies/18284-toyota.html What makes Toyota so unique? - read the answer . syukcars.co.uk. (2022). https://syukcars.co.uk/what-makes-toyota-so-unique/ Toyota Ventures opens 2022 call for innovation focused on the factory of the future . (2022). Toyota USA Newsroom. https://pressroom.toyota.com/toyota-ventures-opens-2022-call-for-innovation-focused-on-the-factory-of-the-future/ View the entire portfolio of GM Brands: General Motors. (n.d.). View the Entire Portfolio of GM Brands | General Motors . https://www.gm.com/gm-brands REFERENCES

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