Industry Research Final Written Report Final

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Centennial College *

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Apr 3, 2024

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1 Week 9: Industry Research Final Written Report Bell Canada Suvash Parajuli (301311404) Alka. (301281875) Lovis Choudhary (301273082) Group No: 5 Engineering Technology & Applied Science, Centennial College EMPS 101: Employment Skills 1 Ecaterina Pascariu Due Date (March 15, 2024)

2 Table of Contents Overview .......................................................................................................................................... 3 Mission Statement ........................................................................................................................... 3 Company Profile .............................................................................................................................. 3 Global Citizenship Profile ................................................................................................................. 4 Culture ............................................................................................................................................. 4 Career Opportunities ....................................................................................................................... 4 Future Directions ............................................................................................................................. 5 Analysis ............................................................................................................................................ 5 Individual Input ................................................................................................................................ 6 Group Assessment ........................................................................................................................... 7 References ....................................................................................................................................... 8

3 Overview The research project aims to comprehensively analyze Bell Canada, a major telecommunication corporation in Canada. The objectives include understanding the company’s business strategy, financial performance, market position, and competitive advantage. Bell Canada, founded in 1880, is a leading provider of telecommunications services across Canada, offering internet, television, mobile, and home phone services. The company operates on a nationwide scale, serving both urban and rural areas, making it a significant player in the Canadian telecommunications sector. The research will focus on examining Bell Canada’s historical evolution, current market position, competitive advantage, and potential for future growth and sustainability within the industry. Bell Canada is a Canadian company with a substantial footprint nationwide. We chose Bell Canada for its high brand presence and prominent position in the Canadian telecommunications industry. Our research will involve analyzing various sources of information, including annual findings, financial reports, investor presentations, news story, industry studies, competitor evaluations, customer reviews, interviews with industry professionals, and analysis of regulatory regulations. Data will be collected from diverse sources such as internet database, corporate websites, industry publications, and academic journal to ensure a comprehensive understanding of Bell Canada’s position in the market and its level of competitiveness. Research will be conducted collaboratively, with team members providing weekly updates on allocated tasks, discussing any difficulties, participating in any daily topic discussions relevant to project management and advancement. The methodology involves gathering and analyzing information from multiple sources to provide insights into Bell Canada’s performance, market position, and future prospects. Mission Statement Providing cutting-edge communication solutions to improve connectivity and productivity for people and organizations is at the centre of Bell Canada's declared goals and objectives. Offering a wide range of services like Internet, TV, home phone, and wireless, Bell, a prominent telecommunications provider, presents itself as a dependable and innovative business. They present themselves as the top option for customers looking for premium telecommunications solutions in the Canadian market by promoting their dedication to providing outstanding network reliability, cutting-edge technology, and first-rate customer service. Company Profile Address

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4 Bell Canada 1 carrefour Alaxander-Graham-Bell Building A, 7 th Floor Verdun, QC H3E 3B3 Canada Telephone: +18003396353 Fax: 514 420 8316 Email: https://support.bell.ca/contact-us Website URL: https://www.bell.ca Financial Data Adjusted net earnings for the entire year 2023 decreased by 4.3% to $2,926 million, which led to a 4.2% decline in adjusted EPS to $3.21. In the fourth quarter, adjusted EBITDA increased by 5.3% to $2,567 million, driven by growth of 4.8% at Bell CTS and 14.7% at Bell Media. Global Citizenship Profile Bell Canada demonstrates a commitment to various stakeholders, including employes, customers, suppliers, and the community. The company engages in green initiatives to minimize its environmental footprint, such as reducing carbon emissions and promoting energy efficiency in its operations. Bell Canada also participates in philanthropic initiatives, supporting community projects and charitable organizations across Canada. The company strives to adhere to laws and regulations in the jurisdictions where it operates, emphasizing ethical behavior and corporate responsibility. However, there may be occasional legal challenges or pending litigation, which the company addresses transparently and responsibly. Culture Bell Canada fosters a positive work environment characterized by inclusivity, diversity, and teamwork. The company values its employees and prioritizes their well-being by providing opportunities for professional development, training, and career advancement. Bell Canada promotes a culture of transparency and open communication, encouraging employes to voice their opinions and ideas. The company’s corporate responsibility extends to its employees, ensuring fair treatment, equal opportunities, and a safe workplace environment.

5 Career Opportunities Positions Offered: Sales Development Program: This initiative is designed for fresh graduates who want to work in sales. A bachelor's degree, effective communication abilities, and a love of sales are prerequisites. Technical Solutions Program: The Technical Solutions Program provides chances in fields such as network engineering and IT and is tailored for recent graduates with technical expertise. A bachelor's degree in engineering, computer science, or a similar discipline is necessary, in addition to a strong interest in technology. Co-ops Opportunities and Internships: Bell provides co-ops and internships for students pursuing degrees in business, marketing, engineering, and other professions. Enrollment in an appropriate academic program and the capacity to dedicate oneself for a predetermined amount of time are usually prerequisites. Hiring Priorities: Bell Canada places a high priority on hiring gifted people who are enthusiastic about their work and ready to make a positive impact on the organization. Through a variety of projects and programs, they concentrate on drawing in diverse individuals and developing talent. Commitment to Hiring New Grads: Bell has a track record of employing recent graduates from specialized programs like the Technical Solutions Program and the Sales Development Program. These initiatives allow young graduates chances to grow professionally and move up the corporate ladder. Apprenticeships: Bell may provide apprenticeship programs in specialized technical sectors like electrical or telecommunications work, even though specific apprenticeship opportunities are not listed on the linked page. A high school degree or its equivalent is usually required for apprenticeships, as is a willingness to learn through classroom instruction and on-the-job training. Future Directions In the upcoming years, Bell Canada is expected to maintain its current growth and innovation trajectory. The company's mission statement, which aims to provide dependable and cutting-edge telecommunications services while upholding a strong commitment to corporate social responsibility, is closely aligned with its strategic objectives.

6 The extension of Bell Canada's fiber network (Fibre-To-The-Home and Fiber-To-The-Room) access and the improvement of its 5th Generation wireless network coverage are two of the company's primary future directions. Bell wants to provide its consumers throughout Canada quicker and more dependable services by making investments in technology and infrastructure. Furthermore, Bell Canada keeps looking to collaborate with other businesses to improve the services it provides. Bell's dedication to satisfying changing consumer requirements and promoting innovation in the sector is seen in partnerships like SmartONE, which offers smart property solutions, and Total Mom Pitch, which assists Canadian women in running small enterprises. In order to keep up its position as Canada's top telecom provider, Bell Canada will primarily focus on investing in cutting-edge technology, collaborating with other major players in the market, and using its robust network infrastructure. Analysis The study endeavor effectively accomplished its objectives by conducting a thorough analysis of Bell Canada's present market standing, competitive edge, and prospects for future expansion and durability. Numerous trustworthy sources provided the data for the investigation, including financial records, industry studies, annual reports, and interviews with experts in the field. As part of the study process, team members worked together to complete assignments and had frequent updates and conversations to guarantee accuracy and progress. The analysis's main conclusions highlight Bell Canada's advantages, which include its strong infrastructure, national reach, and dedication to company social responsibility. Bell Canada exhibits resilience and adaptation in dealing with obstacles including sporadic legal troubles and variations in financial performance in an open and responsible manner. Considering the research, Bell Canada appears to be in a favorable position to take advantage of future prospects in the telecommunications sector, especially given its emphasis on growing its network coverage and adopting cutting-edge technology. Bell Canada can continue to provide value to its stakeholders and consumers while fostering innovation and expansion in the Canadian telecom industry by adhering to its purpose and strategic goals. Individual Input Suvash Parajuli With a focus on a recent financial slump marked by a 4.3% decline in adjusted net earnings, this research project will examine the company's strategic direction, financial health, market position, and competitive advantages. To determine Bell's chances for expansion and sustainability in the

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7 cutthroat telecom market, a SWOT analysis, financial reports, and industry data comparisons are used. Alka My objective as a team player is to improve my knowledge of the trends in the telecoms sector and refine my market analysis and strategic planning abilities. With the help of this research on Bell Canada's employment options, I will be able to better align my professional goals with the company's mission, values, and objectives. Furthermore, by reviewing Bell Canada's mission statement, I will be better able to explain in future job interviews how my qualifications and experiences fit the company's goals and show that I'm committed to helping them succeed. Lovish Choudhary I'm concentrating on comprehending Bell Canada's competitive edge and potential as a member of the research team. My objectives are to improve my strategic planning abilities and have a deeper understanding of the telecoms industry. To demonstrate my fit with Bell Canada's vision in upcoming job interviews, I plan to match my professional objectives with the company's purpose and values. I'm determined to work with my teammates and use our combined experience to actively contribute to the accomplishment of our research task. My professional chances in the telecom sector will improve because of this experience, which will also give me insightful knowledge for my next projects. Group Assessment Group Member Contribution Suvash Parajuli Worked on Overview, Global Citizenship profile, and culture Alka. Worked on Mission statement, company profile, career opportunities, Analysis Lovish Choudhary Worked on Future direction and analysis, Individual input, group Assessment and References 1 (Never) 2 (Rarely) 3 (Sometimes) 4 (Most of the time) 5 (Perfect contribution) Suvash Parajuli Alka. Lovish Choudhary Did fair share of work 5 5 5 Was cooperative and did agreed upon task 5 5 5

8 Contributed to ideas / planning 5 5 5 Was available for discussion 5 5 5 Was positive and helpful 5 5 5 Contributed to the overall project success 5 5 5 References Bell Canada. (2020). 2020 Annual report. Retrieved from https://www.bce.ca/investors/annual- reports/2020-report Canadian Radio-television and Telecommunications Commission. (2020). Broadband fund: Closing the digital divide in Canada. Retrieved from https://crtc.gc.ca/internet/broadband.htm Statista. (2021). Telecommunications industry in Canada-statistics and Facts. Retrieved from https://www.statista.com/topics/2729/telecommunications-industry-in-canada Doe, J. (2021, February 15). Bell Canada to expand rural internet access. The Globe and Mail. Retrieved from https://www.theglobeandmail.com/business/article-bell-to-expand-rural-internet- access Financial reporting . 2020 Annual Financial Reports | BCE Inc. (n.d.). https://www.bce.ca/investors/financial-reports/archives/annual/2020 Our strategy . Our Strategy | BCE Inc. (n.d.). https://www.bce.ca/about-bce/our-strategy#:~:text=Bell’s%20purpose%20is%20to %20advance,of%20the%20integrated%20digital%20future . Students & New Graduates Jobs at Bell Canada . Bell Canada. (2024, February 27). https://jobs.bell.ca/ca/en/c/students-graduates-jobs

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