3-1 MILESTONE 1 - TOYOTA MOTOR CORPORATION

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XXXX XXXXXXX Southern New Hampshire University MBA-540: Org Strategy in Global Env Dr. Robert W. Robertson December 15, 2022 Toyota Motor Corporation
OVERVIEW ( Toyota Motor Statistics, facts, strategy, products, services, news ., 2022) COMPANY NAME: NUMBER OF EMPLOYEES (as of March 31, 2022): Toyota Motor Corporation 70,710 (Consolidated 372,817) PRESIDENT/REPRESINTATIVE DIRECTOR: ADDRESS: Akio Toyoda 1 Toyota-Cho Toyota, City, Aichi Prefecture FOUNDED: August 28, 1937 471-8571, Japan CAPITOL (as of March 31, 2022): $635 billion yen GEOGRAPHICAL PRESENCE: Japan, North America, Europe, Asia PRODUCTS: Central and South America Automobiles, Luxury Vehicles, Commercial Vehicles Oceania, Africa, and the Middle East SUBSIDERARIES: WEBSITE: Lexus, Daihatsu, Subaru Corporation, Hino Motors, and Others. global.toyota/en
OVERVIEW CUSTOMER BASE Early-Mid 20’s 30-50 Year bracket 51 to 70 years old (retired) Middle-Range Income Male or Female ( Toyota target market analysis – toyota customer base, market segmentation & competitors , 2022)
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MERGER / TOYOTA COMMUNICATIONS SYSTEMS CO., LTD. (Three Merging Companies) Toyota Communication Systems Co., Ltd. Toyota Digital Cruise, Inc. Toyota Caelum Inc. Date Established: April 1990 April 1996 October 1993 Location: Higashi-ku, Nagoya, Aichi Prefecture Naka-ku, Nagoya, Aichi Prefecture Higashi-ku, Nagoya, Aichi Prefecture Representative: Tetsuya Oshima Tetsuya Oshima Hiroshi Kawazoe Capitol: 1.0 Billion Yen 0.8 Billion Yen 0.7 Billion Yen Net sales: (fiscal year ended March 2017) 38.977 Billion Yen 22.9 Billion Yen 15.4 Billion Yen Specialty business fields: System development, maintenance, and operation. Network introduction and operation, electronic data interchange (EDI) services. Development, maintenance, and operation of CAD sales and design support Number of employees: (as of January 2018) 1,337 622 289 Date of merger (planned): January 2019 Equity participation/shareholding ratio: Wholly owned subsidiary of Toyota Motor Corp. Type: Absorption-type merger of TDC, TCI, and TCS. Number of Employees: Approximately 2,500 Location of head office: Nagoya and Tokyo Representative: Currently under consideration Capital: Currently under consideration Toyota mergers three companies to, “consolidate the specialized skills that the three companies have built up to seamlessly combine applications, infrastructure, and networks into complete IT solutions that integrate all aspects of service provision, from the planning and proposal phase to the service development, introduction and operation phases” for the company’s future ( Toyota Motor Corporation to merge three information technology subsidiaries , n.d.).
AQUASITION / TOYOTA buys Lyft Inc. (Woven Planet Holdings / Toyota subsidiary) Lyft, Inc. Date Purchased: April 27, 2021 Purchase Price: $550 Million Locations: Tokyo, Palo Alto, California, and London (Kageyama, 2021) Chief Executive: James Kuffner Lyft Net Worth: $6.48 Billion Market Share: 28% - 2 nd largest ridesharing company in the U.S. (Lyft net worth and salary income estimation, n.d.). “Toyota is rebranding itself as a ‘mobility company’’’ (Kageyama, 2021).
TOYOTA’S Mission and Vision Statement Analysis TOYOTA 5 FOUNDING PRINCIPLES Always be faithful to your duties, thereby contributing to the company and to the overall good. Always be studious and creative, striving to stay ahead of the times. Always be practical and avoid frivolousness. Always strive to build a homelike atmosphere at work that is warm and friendly. Always have respect for spiritual matters and remember to be grateful at all times. “Toyota will lead the future mobility society, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, ceaseless innovation, and respect for the planet, we stive to exceed expectations and be rewarded with a smile. We will meet challenging goals by engaging the talent and passion of people who believe there is always a better way.” GLOBAL VISION Leading the way Creating the future mobility society Enriching lives around the world Moving people safely and responsibly Commitment to quality Ceaseless innovation Respecting the planet Exceeding expectations Rewarded with a smile Challenging goals Engaging the talent and passion of people There is always a better way
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TOYOTA / SUSTAINABILITY PLAN 5 YEAR PLAN Add two Battery Electric Vehicles (BEV) and a plug-in hybrid (PHEV) Increase new vehicle sales by 40% with electrified models by 2025. Increase sales of EV models by in 2030. Reduction in CO2 from the company operations, products and vehicle lifecycle-including logistics, suppliers and dealers. Reduction in overall water use per unit of vehicle production by 3% from a 2020 baseline. Reduction of procurement of plastic packaging materials by 25% from a 2018 baseline. Development of third party validated onsite habitat management policy and implement in 2022. 2030 MILESTONE Reduce CO2 emissions by 25 Reduce global average CO2 emissions (TtW g/km) from new vehicles by 35%. Reduce CO2 emissions from global plants by 35%. Reduce water quantity in Nort America, Asia, South America, and Europe. Complete set up of 30 model facilities for appropriate treatment and recycling opportunities. Plant in harmony with nature, conservation activities, expand initiative both in-house and outside. 2050 ENVIRONMENTAL CHALLENGE Completely eliminate all CO2 emissions throughout the entire vehicle life cycle. Reduce global average CO2 emissions (TtW2) from new vehicles by 90%. Achieve zero CO2 emissions at global plants by 2050. Minimize water usage and implement water discharge management according to individual local conditions. Promote global deployment of End-of-life vehicle treatment and recycling technologies and systems developed in Japan. Connect the reach of nature conservation activities among communities with the world of the future.
REFERENCES Bellon, T., & Yamamitsu, E. (2021, April 26). Toyota to buy Lyft Unit in boost to self-driving plans . Reuters. Retrieved November 20, 2022, from https://www.reuters.com/business/autos-transportation/lyft-sells-self-driving-tech-unit-toyota-550 -mln-moves-up-profit-timeline-2021-04-26/ Greenspan, R. (2020, September 2). Toyota's Mission Statement & Vision statement: An analysis . Panmore Institute. https://panmore.com/toyota-mission-statement-vision-statement-analysis Kageyama, Y. (2021). Toyota acquires Lyft’s self-driving unit for $500 million. Yahoo! News. Retrieved November 17, 2022, from Toyota acquires Lyft's self-driving unit for $550 million (yahoo.com) Lyft net worth and salary income estimation . People Ai. (n.d.). Retrieved November 17, 2022, from https://peopleai.com/fame/identities/lyft Overview: Profile: Company . Toyota Motor Corporation Official Global Website. (n.d.). Retrieved November 20, 2022, from https://global.toyota/en/company/profile/overview/?padid=ag478_from_header_menu
REFERENCES Thompson, A. (2018). Toyota External Analysis: Opportunities & Threats . Panmore Institute. Retrieved November 9, 2022, from https://panmore.com/toyota-external-analysis-opportunities-threats Toyota Global Vision: Vision & Philosophy: Company . Toyota Motor Corporation Official Global Website. (n.d.). Retrieved November 20, 2022, from https://global.toyota/en/company/vision-and-philosophy/global-vision/ Six challenges: ESG (environment, social, governance) activities: Sustainability . Toyota Motor Corporation Official Global Website. (n.d.). Retrieved November 22, 2022, from https://global.toyota/en/sustainability/esg/challenge2050/ Toyota Motor Corporation to merge three information technology subsidiaries and Create Comprehensive IT Solutions Company: Corporate: Global Newsroom . Toyota Motor Corporation Official Global Website. (n.d.). Retrieved November 15, 2022, from https://global.toyota/en/newsroom/corporate/21269526.html Toyota Motor Statistics, facts, strategy, products, services, news . Market.us. (2022). from https://market.us/statistics/automotive-companies/toyota-motor/
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REFERENCES Toyota target market analysis – toyota customer base, market segmentation & competitors . Start.io - A Mobile Marketing and Audience Platform. (2022). https://www.start.io/blog/toyota-target-market- analysis-toyota-customer-base -market-segmentation-competitors/