Disney preparing to shop Hulu=

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Nov 24, 2024

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Surname 1 Student Name Professor Name Course Date Disney's Shift in Licensing - A Strategic Shift or a Sale of Hulu? The article describes a shift in Disney's licensing strategy where it is moving away from keeping all its content in-house and starting to sell catalog movies and TV series to third-party platforms. This shift has led to speculation that Disney could be exploring a sale of Hulu, which would be a departure from its previous stance of wanting to own 100% of the platform. As an entertainment marketer, I would monitor Disney's earnings call on February 8th to learn more about the company's plans for Hulu and other assets. If Disney decides to sell Hulu, I will explore the possibility of acquiring it for my company as it provides access to a vast library of content and a large subscriber base. However, I would also consider the challenges associated with acquiring Hulu, such as handling many bundled subscribers and the future of Hulu Live and FX content. I disagree that a sale of Hulu would necessarily lead to a split of ESPN. While it may reduce the need to keep ESPN as a "cash cow," the decision to spin off ESPN would likely depend on a broader strategic assessment of Disney's assets and future growth prospects. In terms of interactive entertainment, a sale of Hulu could present an opportunity for Disney to acquire this space, such as Roblox, to complete its transformation. However, this would depend on whether such an acquisition fits with Disney's broader strategic goals and whether it is the right time for the company to invest in this area.

Surname 2 In conclusion, the shift in Disney's licensing strategy is a significant development that could have far-reaching implications for the company and the entertainment industry. As an entertainment marketer, I would keep a close eye on Disney's earnings call to learn more about the company's plans and explore opportunities to take advantage of this shift.

Surname 3 Work Cited Greenfield, Richard, Ross, Brandon and Mark Kelly. Is Disney Preparing to Shop Hulu? Lightshed Partners. 2023. https://lightshedtmt.com/2023/02/03/is-disney-preparing-to- shop-hulu/

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