Scenario Based Learning Activity

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University of Nairobi *

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192

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Business

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Nov 24, 2024

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docx

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1 Scenario Based Learning Activity Students Name Students Number Course Studied Course Code Department’s Name Professor’s Name Date

2 Scenario Based Learning Activity Introduction An indigenous family in Townsville owns and operates the Nourishing Bites restaurant. The business takes great pride in producing delicious meals using only the best products, which are all sourced from Queensland and the surrounding areas. The company specializes in raw- style treats for health-conscious consumers and supports the quickly growing markets for products that are free of gluten, dairy, refined sugar, eggs, and other animal products. For those who are health-conscious, the company also specialized in raw-style delicacies. Along with a wholesale bakery, an online store, a catering service, workshops, and events, Nourishing Bites also runs a local cafe called The Nook. Customers looking for a healthy substitute for breakfast, brunch, coffee, and other snacks now have a place to get them at The Nook, which is only open on the weekends. The company strategy is hence built around the creation of real, tangible goods and services. The agricultural and food industries' B2B and B2C clients are then given access to these goods and services. Although Nourishing Bites now only sells its products online and in-person, the business is working toward the goal of establishing a nationwide distribution network soon. This research was written to examine Nourishing Bites' current market position as well as the internal and external factors that are predicted to have an impact on the company's plans for national expansion. This study was created to meet this research requirement because the company currently doesn't have a low-cost marketing option. In addition to the current market instability, there are a number of new challenges to take into account as a result of the pandemic crisis brought on by the implementation of COVID-19. The Business Problem and Impacting Forces

3 Any discrepancy between the organization's ideal and actual conditions is problematic for the business. This particular academic work's main focus is the "no budget marketing method for statewide distribution" for the Townsville-based company Nourishing Bites. We will concentrate on the effects that become apparent within the next six to twelve months. Due of Covid-19's current predicament, it is much harder for businesses to survive in today's economically competitive globe. In order to better comprehend the full scale of the business challenge and its ramifications, we started by doing preliminary research. In the table that follows, we list some of the internal and external forces that have been recognized as possibly important in relation to the current business challenge. Additionally, these factors have been categorized according to whether or not the current state of the economy makes them predictable. Nourishing Bites has between six and twelve months to invest considerably in improving their supply chain and brand recognition, according to the facts provided in the article. The Covid-19 regulations will make all businesses more volatile. Because to Covid-19, borders are shutting, food demand is changing, and the supply chain is having financial problems. These problems all add to the strain farmers are under. In the food and agriculture sectors, where quick action may be necessary to ensure a company's continued survival, KPMG places a strong emphasis on supply chain monitoring as a fundamental business practice . Saranga and Sreedevi look at the immediate threat supplied by supply chain operational hazards when operating in an unexpected situation. Therefore, it is crucial for a company to set up suitable risk reduction strategies. Selection of Driving Forces and Reasoning

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4 The management of the supply chain and brand recognition are two of the most critical difficulties that organizations are now confronting. The Porter's Five Forces model, which evaluates strategy within a competitive market, was also utilized to determine the aspects that were most likely to be important given the temporal linkage of the business difficulty. This was performed by identifying the factors most likely to have an impact on the business challenge. The following matrix demonstrates the significance of supply chain management and brand recognition in this specific operational environment. Knowledge /Awareness of Supply Chain Recommendations As was already mentioned, the aim of this article is to pinpoint and investigate an issue with Nourishing Bites' operations. As a consequence, several workable alternatives that can be

5 executed within the six-month timeframe specified for this project have been identified through the investigation. In prior sections, it was mentioned that the supply chain and brand identity were key components of the business problem. Only a small percentage of the countless potential strategies and answers have been emphasized in this study because of how urgent the problem is. However, the ones that have been highlighted are displayed below. Recommendation 1 Increasing brand recognition is an effective strategy for attaining a competitive advantage, according to Latif, et al., (2014). This tactic enhances a company's trust and reputation. It depends on how well-versed the consumer is in the brand and their capacity to recognize it in various situations. Nourishing Bites might be able to capitalize on its strong brand awareness already and expand its audience to a national level by utilizing the wide audience of social media, which is currently one of the most successful marketing strategies. Today, this is among the most effective marketing strategies available. However, by charging astronomically high prices for their goods and concentrating almost entirely on the "raw" market, Nourishing Bites may have drastically restricted their market. The market is still quite modest even if there is a growing desire for better raw materials. We anticipate that this will aid in the Nourishing Bites brand's national expansion together with the price reductions. However, if national resources are not protected in addition to those in the distribution zones, this goal will be hard to achieve. Recommendation 2 One supply chain problem that could affect a company's operations is the potential for labor shortages at the manufacturing level. One of the substances utilized in the production of the goods is organic macadamia nuts. Because people lack the availability or the drive to work seasonal jobs, there is a continual shortage of fresh workers each year. People's lack of

6 willingness or desire to work seasonal occupations is the cause of this labor shortage. Employees must adhere to safety distance requirements set forth by the government while performing their duties. These regulations have been put in place to reduce the spread of the Covid-19 virus. The production process is slowed down by this rule, which also affects how quickly macadamia nuts can be delivered to markets. Because Nourishing Bites can only legally get organic components for its products, the number of potential suppliers is constrained. It is possible that if the product price is increased in response to rising demand, the company's profit margin will decrease. We must find additional sources of organic veggies to help with the solution to this problem and to guarantee the ongoing success of Nourishing Bites. It is likely that organic macadamias will be removed from the menu if they become prohibitively expensive until their price drops. The government can offer tax benefits to people working in the industry as a way to encourage agricultural laborers to give farmers dependable seasonal support. This would allow businesses to maintain a steady flow of product delivery at cost-effective rates for customers. Recommendation 3 Even if it could be challenging, effective product placement might help you in your endeavor. There are several chances to promote the Nourishing Bites brand even with the company's limited marketing budget. By using existing established local and national service shops, like gas stations, to inform and persuade customers about the advantages of buying organic goodies, it would be possible to increase awareness on a tight budget. Due to the government's ban on Covid-19, an increasing number of customers are choosing to shop online and place orders. Today, virtually everyone in every society has access to the internet. If they so choose, Nourishing Bites may choose to devote a portion of their funds to internet advertising and their own website. When potential customers visit websites promoting organic food, social

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7 networking sites like Facebook or LinkedIn, etc., they will be informed about your brand and reminded of it. Clicking on the links would take interested individuals to the Nourishing Bites website, where they could learn more about the company's products, arrange to buy them, or have them delivered. Another low-cost marketing tactic that might assist build brand recognition is brand integration. To do this, Nourishing Bites must persuade other organic food retailers who already carry their goods to carry their goods both in-person and online. With this kind of marketing, the brand becomes more well-known and customers and suppliers have more favorable brand experiences (Jobber et al., 2019). Recommendation 4 According to Athena Information Solutions (2020), the process of building the identity of a corporation involves a variety of somewhat unimportant components that collectively contribute to the bigger picture. Two of these components are as follows: maintaining an open mind and providing funds for demand development projects in the short term. Applying this to Nourishing bites would provide the brand with a low-cost marketing technique that could be utilized to generate notoriety on a national scale if it were implemented properly. To begin, run some test advertisements on social media and establish connections with businesses and individuals that have a similar interest in leading a healthy lifestyle. Networking with other brands such as Support Local Townsville and the Scoop Townsville is one example of a cost-free strategy that is nonetheless highly effective in boosting business awareness. This kind of exposure can be beneficial to both establishing a national presence and growing one's network.

8 References Athena Information Solutions. (2020). Brand awareness: Importance of balancing sensitivity with digital marketing. Jobber, D., Lancaster, G., Meunier-Fitzhugh., K. (2019). Selling and Sales Management. Pearson Education Limited. KPMG, (2020). COVID-19: Impacts on Australia’s food and agribusiness sector Latif, W., Islam, M., and Noor, I. (2014). Building brand awareness in the modern marketing environment: a conceptual model. International Journal of Business and Technoprenuership, 4(1), 69-82

Scenario Based Learning Activity

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